
How to Start a Cleaning Business
Learn how to start a cleaning business in the UK, including what licences and insurance you need, plus tips on pricing and finding customers
How to Start a Cleaning Business
Starting a cleaning business in the UK is a practical and low cost way to enter self employment with a service that is always in demand. From residential homes to offices, shops, schools and rental properties, there is a steady stream of customers who require reliable and thorough cleaning services. Whether you start solo or plan to grow a team over time, this type of business can offer flexibility, independence and good income potential.
With relatively low start up costs and no formal qualifications required, cleaning appeals to people looking to work on their own terms. However, it is still important to set up your business properly, understand your legal obligations and provide a service that is professional and trustworthy. Whether you are interested in domestic cleaning, commercial contracts, deep cleans or specialist services such as carpet or oven cleaning, the same principles apply.
Planning and Choosing Your Services
Before you start marketing your business, take time to think about which types of cleaning you want to offer. Domestic cleaning is usually more flexible and involves visiting customers’ homes on a regular or one off basis. This can include general tidying, vacuuming, mopping, dusting and bathroom cleaning. Commercial cleaning may involve offices, shops or communal areas and is usually carried out outside of business hours. It often requires more structure and may be secured through longer term contracts.
You might also offer end of tenancy cleaning, after builders cleaning, deep cleans or specialist services such as upholstery or carpet cleaning. The services you choose to offer will determine the tools and supplies you need, the pricing structure you use and how you market your business.
It helps to start with a clear business plan. This should outline your services, target customers, pricing model, projected earnings and initial costs. Consider how many hours you can work each week, whether you plan to hire help and how you will manage client bookings.
Registering Your Business and Licences
To operate legally, you must register your business with HMRC. Most cleaners begin as sole traders, which is straightforward and low cost. However, if you are planning to hire staff or expand quickly, you may choose to register as a limited company.
In most cases, you do not need a specific licence to start a general cleaning business. However, there are exceptions. If you plan to handle or dispose of certain types of waste, such as hazardous materials or industrial waste, you may need a waste carriers licence from the Environment Agency. Some local authorities may also have licensing requirements for specific services or cleaning in public areas.
If you are working in certain environments, such as schools, care homes or medical facilities, you may need to undergo background checks or meet additional hygiene standards. Always check with the relevant authority if you are unsure. You should also consider insurance requirements. Public liability insurance is essential to protect you if a client is injured or their property is damaged while you are working. If you hire staff, you are legally required to hold employer’s liability insurance.
Buying Equipment and Supplies
You will need basic cleaning tools such as mops, brushes, cloths, buckets, vacuum cleaners and cleaning solutions. The exact equipment depends on the services you offer. Domestic cleaning often involves using the client’s own supplies, but many cleaners prefer to bring their own products to ensure consistency and professional results.
For specialist services, you may need to invest in steam cleaners, carpet cleaning machines or ladders. It is important to use products that are effective but safe and to follow all safety instructions carefully. Labelling, storage and transport of chemicals must meet health and safety guidelines, especially if you are using industrial strength cleaning agents.
Wear suitable clothing and consider using a uniform with your logo if you want to present a professional image. You should also invest in gloves, masks or other protective gear where needed.
Setting Prices and Managing Your Finances
Pricing can be based on hourly rates or fixed fees per job. Domestic cleaning is often charged by the hour, while end of tenancy or deep cleans are usually priced as a one off project based on property size and time required. Commercial contracts are often negotiated monthly, based on the number of visits and services included.
To set your prices, consider your costs including travel, supplies, insurance and tax. Do not undercharge just to win business, as this can affect the sustainability of your operations. Make sure your pricing allows you to earn a fair wage and cover your expenses. Offer clear quotes and keep communication open with your clients to avoid misunderstandings.
Use simple bookkeeping tools to track your income and expenses. Staying on top of your accounts will help you complete your tax return accurately and plan for growth. As your business grows, you may want to hire an accountant or use accounting software.
Marketing Your Cleaning Business
Building a client base takes time, but a good reputation spreads quickly. Start by offering services to friends, family or neighbours and asking them to refer you to others. A simple website with your contact details, service list and testimonials will help you look professional. Many customers search for cleaners online, so a strong web presence is key.
Social media can be useful for promoting your business, sharing before and after photos or offering seasonal deals. You may also want to list your services on local directories or home services platforms. Flyers, business cards and local networking can also be effective ways to attract business, especially in areas with a high number of rental properties or busy professionals.
Delivering reliable, consistent service is the best marketing tool of all. Arrive on time, follow instructions and go the extra mile. Happy clients are likely to recommend you and offer repeat business.
Growing Your Team and Expanding Services
As demand increases, you may decide to hire additional cleaners. If so, you will need to follow all employer rules including contracts, payroll and health and safety. Hiring the right people is vital, as they will be trusted to enter clients’ homes or workplaces.
Training is essential to maintain quality and consistency. Consider offering your staff guidance on customer service, time management and correct use of cleaning products. As your team grows, you may also need scheduling software or a booking system to manage jobs efficiently.
You could also expand by offering new services such as window cleaning, garden tidying or ironing. Some cleaning businesses also partner with landlords or letting agents to provide end of tenancy cleans on a regular basis.
Final Thoughts
Starting a cleaning business in the UK can be a flexible and rewarding way to earn a living. With low start up costs, simple entry requirements and a wide range of potential customers, it suits those looking to work independently or build a larger operation over time. By registering your business properly, securing the right insurance, investing in good equipment and focusing on excellent customer service, you can build a trusted reputation and enjoy long term success in the cleaning sector.

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