Keywords

At Lillian Purge we specialise in local SEO services and this section of our website has been created to help businesses understand how keywords really work in practice. Keywords sit at the heart of SEO, content strategy and conversion optimisation, yet they are often misunderstood or misused. Our guidance focuses on clarity, intent and structure rather than outdated tactics or guesswork.

This section is written for business owners, marketers and teams who want to attract the right traffic rather than just more traffic. We explain how to research keywords properly, how to use them naturally across your website and how to build content and landing pages that align with what people are actually searching for. The goal is to help you make smarter decisions that improve rankings, engagement and conversions.

How to Do Keyword Research

This article explains how to do keyword research step by step and is written for businesses that want to move away from guessing and towards data led decisions. It covers how to identify search intent, evaluate keyword opportunities and choose terms that are realistic to rank for. The guide helps readers build a strong foundation for SEO by understanding what their audience is actually searching for.

What Are Long Tail Keywords?

This guide explains what long tail keywords are and why they are so important for SEO. It is aimed at businesses that struggle to compete for broad keywords and want to attract more targeted visitors. The article includes clear examples of long tail keywords and explains how they often convert better because they match specific user intent.

What Is Keyword in SEO?

This article answers the fundamental question of what a keyword is in SEO and why keywords still matter in modern search. It is written for beginners who want a clear explanation without technical jargon. The guide explains how keywords reflect user behaviour and how search engines use them to understand and rank content.

How to Build a Content Strategy Around Target Keywords

This guide explains how to build a content strategy around target keywords rather than creating content at random. It is aimed at businesses that publish blogs or landing pages but struggle to see results. The article shows how keyword mapping, topic clusters and intent led planning help create content that supports rankings and long term growth.

Using Keywords to Optimise Landing Pages for Conversions

This article focuses on using keywords to optimise landing pages for conversions, not just traffic. It is written for businesses that want more enquiries or sales from existing visitors. The guide explains how keyword intent, messaging and page structure work together to improve relevance and encourage action.

Why Keyword Stuffing Hurts SEO and What to Do Instead

This guide explains why keyword stuffing harms SEO and user experience and what to do instead. It is aimed at businesses that are worried about over optimisation or outdated practices. The article explains how search engines understand language today and how natural, intent focused content performs better than forced repetition.