SEO for Estate Agents
that wins more instructions.
Rightmove and Zoopla dominate property search but they do not own vendor acquisition. Homeowners choosing an estate agent search Google first. Local SEO puts your agency in front of those searches so you win the valuation before your competitors even know it was available.
Why most estate agents
are losing instructions to agencies that rank better
Every vendor instruction starts with a homeowner making a decision. Most of them search Google before they call anyone. The agency that appears first in that search has a significant advantage before the valuation visit has even been booked.
Portal fees keep rising while you own less and less of your pipeline
Rightmove and Zoopla fees increase every year and neither platform builds your brand. A website that ranks consistently for local property searches puts your agency in front of vendors and landlords independently of any portal.
Your competitors are winning valuations because they rank higher
When a homeowner searches "estate agents in [your town]" and your agency does not appear in the top results, they call whoever does. Local SEO changes that. A high-ranking website means your agency is seen first at the most important moment in the instruction process.
Your website is not generating valuation requests
Most estate agent websites look professional but rank for nothing useful. No area-specific pages, no schema, no local signals. Google has nothing to work with and the valuation requests go to whoever has invested in their visibility.
Every week without rankings is a week of instructions going elsewhere
Another agency in your area is already ranking for "estate agents in [your town]", "sell my house [city]" and "property valuation near me". Every valuation they book from those searches is one you did not get the opportunity to win. Local SEO closes that gap.
What we actually do
each month
We do not sell vague promises. Here is exactly what happens when you work with us, in plain English.
Full site audit and foundation build
We run a complete Semrush audit to identify every structural issue on your website. We then build dedicated pages for every service you offer: residential sales, lettings, property management, valuations, land and new homes. We apply estate agency schema markup, optimise your Google Business Profile and ensure your NAP is consistent across all property directories. This is the foundation work most digital agencies skip entirely.
Topical cluster and content build
We build a topical cluster around your services and locations: a landing page, area-specific pages and informational content all linked internally. This tells Google your agency is the local authority on property in your area. We target the specific search terms vendors and landlords use when they are ready to choose an agent and create the signals that move you above your competitors in local search.
Ranking, conversion and review strategy
Once rankings start moving we add valuation request CTAs and instant valuation tools to pages generating traffic. We reconstruct content on pages that are not ranking. We audit your Google Maps profile and build a review strategy specifically designed to build the vendor trust signals that win instructions. Every three months you get a full site re-audit. Every three weeks we update you on exactly what we are working on.
You always know what is happening
We use Microsoft Planner so every task on your project is visible. You do not need to chase us for updates. We contact you every three weeks with a clear summary of what we have worked on, what has moved and what comes next. No jargon. No vague reports.
Local SEO vs the alternatives
Every option for growing an accountancy client base has a cost. Here is an honest comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Rightmove / Zoopla portal fees | £1,000–£2,500+/mo | ✗ No | ✓ Yes | ✗ No | ✗ Shared |
| Google Ads | £300–£600+ | ✗ No | ✓ Yes | ✗ No | ✓ Yes |
| Word of mouth only | £0 | ✓ Yes | ✗ N/A | ✗ No | ✓ Yes |
What estate agents see
when SEO works
These are the outcomes our clients report. Not impression data. Actual valuation requests and new instructions.
Guarantee
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to grow. All include the core work.
For accountancy firms targeting a single town or postcode area.
- Full site audit on Semrush
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on all key pages
- Topical cluster content
- NAP consistency check
- Google Maps audit
- 3-weekly client updates
- Quarterly re-audit
For practices covering multiple towns or competing in a larger market.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For accountancy groups or firms targeting multiple regions across the UK.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions estate agents
always ask us
Rightmove and Zoopla help buyers and tenants find your listings. They do not help vendors and landlords find your agency. Those two audiences use different search behaviour. SEO targets the vendor and landlord journey, which starts on Google with searches like "estate agents near me", "how much is my house worth" and "sell my property in [town]". The portals and your own search rankings serve completely different purposes.
In most UK local property markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster because the Google Business Profile work takes effect more quickly. More competitive city markets take longer than smaller towns. We give you an honest assessment of your specific area and the search landscape before you commit to anything.
Consider what a single additional instruction is worth to your agency. At average UK commission rates, one additional sale per month from organic search more than covers the cost of a local SEO package. That is why we offer a free audit first so you can see exactly what your website is missing before committing to anything.
Not necessarily. We work within your existing website wherever possible. The audit tells us what needs to be added, changed or built. In most cases we build new area pages, service content and vendor-specific landing pages within your existing site rather than rebuilding from scratch. If your current site has technical problems that cannot be resolved within it, we will tell you that upfront.
Your rankings do not disappear overnight. Everything we build is yours. All content, all technical improvements and all Google Business Profile enhancements stay with you permanently. Rankings may gradually move over time without ongoing optimisation but the foundation we build does not vanish the day you cancel.
Win more instructions.
Start with the right information.
We have built a free library of in-depth guides covering every aspect of local SEO for UK estate agents. No sign-up. No email capture.
The Estate Agent's Guide
to ranking on Google
In-depth guides covering local rankings, vendor acquisition search terms, Google Business Profile, area page structure, reviews and everything in between. Written specifically for UK estate agencies.
Browse all guides- Why most estate agent websites fail to win instructions
- How to rank for vendor and landlord searches
- How to optimise your Google Business Profile
- What area pages your website needs and why
- The role of reviews in winning vendor trust
- SEO vs portal fees compared honestly
- How to rank for property valuation searches
- How to future-proof your agency for AI search
Find out exactly what is
holding your website back
We will audit your website and Google Business Profile for free and tell you specifically what is stopping your agency from ranking for vendor and landlord searches in your area. No generic report. No sales pitch. Just an honest assessment you can act on whether you work with us or not.
Request Your Free AuditNo commitment required · Response within one working day · Lillian Pur