Facebook

At Lillian Purge, we provide local SEO services and have created this Facebook guidance hub to help businesses understand how to use Facebook effectively as part of a wider digital marketing and local SEO strategy. It covers the fundamentals of Facebook marketing, from building visibility and engagement organically to running paid campaigns that reach the right audience. The guidance is written for businesses that want clear explanations rather than technical jargon, helping them understand what works on Facebook and why.

The page focuses on practical use cases for Facebook including advertising, content planning, audience targeting and performance tracking. It is particularly useful for small and local businesses that want to attract nearby customers, promote services and build trust without overspending. By breaking Facebook marketing into manageable steps, this guidance helps businesses avoid common mistakes and use the platform with confidence as part of their overall online presence.

How to Advertise on Facebook

This article explains how to advertise on Facebook from the ground up, covering the core steps businesses need to take to launch effective campaigns. It is written for business owners who are new to Facebook advertising or who want a clearer understanding of how the platform works. The guide breaks down targeting, ad formats, budgeting and setup so readers can approach Facebook ads with confidence rather than guesswork.

How Much Does Facebook Advertising Cost

This guide explores how much Facebook advertising actually costs and what factors influence pricing. It is aimed at businesses trying to decide whether Facebook ads fit their budget and expectations. The article explains cost per click, cost per lead and budget planning in simple terms, helping readers understand what realistic spend looks like and how to avoid under or overspending.

How to Advertise on Facebook for Free

This article focuses on the ways businesses can promote themselves on Facebook without paying for ads. It is written for small businesses that want to increase visibility but may not be ready to invest in paid campaigns yet. The guide explains organic tactics such as content posting, community engagement and profile optimisation and shows how these methods can still support local awareness and trust.

What Are Meta Ads

This guide explains what Meta Ads are and how Facebook and Instagram advertising now sits under the Meta platform. It is designed for businesses that are confused by the terminology and want to understand how Meta Ads Manager works. The article clarifies what Meta Ads include, how campaigns are structured and why understanding the Meta ecosystem matters for running effective ads.

How Meta Ads Support Local SEO and Brand Awareness

This article explores how Meta Ads can support local SEO and brand awareness when used alongside organic strategies. It is written for businesses that want to understand how paid social advertising fits into a wider local marketing plan. The guide explains how visibility, engagement and local recognition generated by Meta Ads can reinforce search performance and customer trust.

How to Generate Leads for Service Businesses with Meta Ads

This guide focuses on using Meta Ads specifically to generate leads for service based businesses. It is aimed at companies that rely on enquiries, calls or bookings rather than online sales. The article explains campaign structures, audience targeting and offer strategies that work well for services, helping readers avoid common pitfalls and focus on lead quality rather than volume alone.

How to Track ROI from Meta Ads Campaigns

This article explains how to track return on investment from Meta Ads campaigns accurately. It is written for businesses that want to move beyond vanity metrics and understand whether their advertising is actually profitable. The guide covers tracking setup, attribution, lead value and performance analysis so readers can make informed decisions about scaling or refining their campaigns.

How to Use Meta Ads for Retargeting Local Customers

This article explains how to use Meta Ads to retarget local customers who have already interacted with your business online. It is written for businesses that want to stay visible to people in their area who have visited their website, engaged with social content or shown interest but not yet taken action. The guide breaks down how local retargeting works, why it is so effective and how to structure campaigns that keep your brand front of mind while improving conversion rates.