Lillian Purge · Link Building Done Right

Backlink Services

We build the kind of backlinks that actually move rankings for UK businesses: relevant, editorial and earned from credible sites, never spammy networks or bulk link buys. Built ethically, at a safe pace, with clear reporting you can trust.

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From: £75 per backlink
Results: 3 to 6 months
Focus: UK editorial links
Why us

Backlinks done the right way

Quality over quantity

Most backlink services sell volume: hundreds of cheap links that search engines discount or, worse, penalise. We do the opposite. A handful of relevant, editorial links from credible sites will do more for your rankings than a thousand spammy ones.

That principle drives everything we do. We chase relevance and genuine authority, not a vanity link count, because that is what actually moves rankings and keeps your site safe.

Safe, ethical, sustainable

Manipulative link building can sink a site as fast as it lifts one. We build only the kind of links that align with search engine guidelines, earned editorially and at a natural pace.

So you get growth without the gamble. No private blog networks, no bulk buys and no link schemes, just relevant links that compound quietly and safely over time.

What we do

Three ways we build authority

01

Editorial links

Earned, not bought. Relevant placements on real, credible websites that genuinely pass authority, chosen for their fit with your business rather than a vanity score.

02

Digital PR and mentions

Coverage that counts. Digital PR and brand mentions turned into links, building the kind of natural authority signals that search engines and readers both trust.

03

Audit and clean-up

A healthy profile. We audit your existing backlinks, identify anything toxic and help clean the profile up, so new links build on solid ground rather than hidden risk.

How it works

From audit to authority

A clear, four-step process with no mystery and no jargon.

01

Free audit

We review your current backlink profile and find the gaps, the risks and the opportunities, at no cost.

02

Strategy and targets

We agree relevant targets and a sensible pace, matched to your market and your goals.

03

Outreach and placement

We earn editorial links and coverage from credible, relevant sources, the safe way.

04

Reporting and review

You get clear reporting on what was built and how it is progressing, reviewed regularly.

The difference

Our way vs the cheap way

Plenty of services sell backlinks. Very few build the kind that earn authority without putting your site at risk.

Path A

The cheap link seller

  • ✗
    Bulk and cheap. Hundreds of low-quality links.
  • ✗
    Irrelevant sources. Links from anywhere that will take them.
  • ✗
    Networks and schemes. Tactics that breach guidelines.
  • ✗
    Penalty risk. Can harm the site, not help it.
  • ✗
    No reporting. You never really know what you bought.
Path B

Lillian Purge

  • ✓
    Quality and relevance. Fewer links that genuinely count.
  • ✓
    Credible sources. Real, relevant websites only.
  • ✓
    Editorial and earned. Aligned with guidelines.
  • ✓
    Safe by design. Built to strengthen, not risk.
  • ✓
    Clear reporting. You see exactly what was built.
Simple and fair

From £75 a link to a full campaign

Pay for what you need, from a single link to a full campaign, with no retainer.

From £75 for a single backlink
One-off links or a full campaign
No contract, no monthly retainer
Free backlink audit first
Start with a free audit

Ready to build backlinks that count?

Tell us about your site and we will run a free backlink profile audit, then show you exactly where the opportunities and risks are. No pressure and no obligation. Buy a single link or run a full campaign. No contract. No monthly retainer.

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Understand it first

Want to learn how backlinks really work?

Before you spend a penny, read the free guide. Our The Complete Guide to Backlink Building answers every question in plain English, from What are Backlinks to What ethical backlink building looks like in practice, Toxic Backlinks and the Questions to ask before buying backlink services. You can also see exactly How Lillian Purge builds backlinks for clients.

The complete guide

Fifty-three free guides to backlinks and link building

From what a backlink is to how to audit a profile, all in one place and free to read.

Read the complete guide
Frequently asked

Backlink services questions

How much do backlink services cost?
There is no fixed monthly fee and no set package. Backlink work is flexible, so it can be a single one-off backlink from around £75 or a full managed campaign, depending on what your site needs. You pay for what you want rather than a rolling retainer, with no long tie-in. Before any commitment we run a free backlink profile audit, so you can see the state of your current links and what a sensible plan would look like. The honest position is that good link building is an investment that builds over time, so most sites benefit from an ongoing campaign, though the choice of how much and how often is always yours.
Are your backlinks safe?
Yes. We build relevant, editorial links from credible sources, which is the kind of link building that search engines reward rather than penalise. We do not buy links in bulk, use private blog networks or run large-scale link exchanges, because those manipulative tactics breach search engine guidelines and can harm a site. Our approach is built on relevance, quality and a natural pace, so the links we earn strengthen your profile rather than putting it at risk. Where a site already has toxic links, we can audit and help clean the profile up as part of the work.
How long until backlinks improve my rankings?
Usually a few months rather than weeks, with the effect building gradually. A new link has to be found and assessed by search engines, with its impact depending on the strength and relevance of the linking site, how competitive your target terms are and your existing profile. Most clients see meaningful movement over three to six months as the work compounds, with results becoming more durable the longer it runs. We are honest about this up front: nobody can guarantee specific rankings, so we focus on steady, sustainable progress measured against sensible milestones rather than overnight promises.
What kind of links do you build?
Relevant, editorial links earned from real, credible websites, the kind that pass genuine authority. That includes editorial placements, digital PR coverage and brand mentions turned into links, all chosen for relevance to your business rather than chased purely for a domain authority score. We avoid low-quality, irrelevant or spammy links entirely, because they add no value and can do harm. The goal is a natural, healthy backlink profile that reflects a genuinely authoritative site, not a pile of cheap links that search engines discount or penalise.
Do I have to sign a long contract?
No. There is no contract and no monthly retainer, so you are never locked in. You can buy a single backlink or run a full campaign, then stop or change whenever you like. We think being confident enough to offer flexible terms is part of doing the job honestly. You can start with a free backlink profile audit, see what we recommend, then decide what you want to do. That keeps the pressure on us to keep earning your business with real results.