SEO for Accountants
that grows your client base.
Most accounting firms rely on referrals and repeat work. Both have limits. Local SEO turns your website into a consistent source of new client enquiries from people actively searching for accountancy services in your area right now.
Why most accountancy firms
struggle to find new clients online
Referrals are valuable but unpredictable. When they dry up, most firms have no reliable channel to replace them. A ranked website generates enquiries every week without you having to ask anyone for them.
Referrals have a ceiling
Word of mouth sustains a practice but it cannot grow one predictably. A website that ranks consistently for local accountancy searches means new clients find you without a referral in the chain.
Directories dilute your brand
Accountancy directories and aggregators put you alongside every competitor in your area. A high-ranking website puts you ahead of them and keeps the enquiry exclusive to you.
Your website is not finding clients
Most accountancy websites are brochures. They exist but rank for nothing specific. A site with no location signals, no service-specific pages and no schema gives Google nothing to rank you for.
Competitors are getting the searches
Someone in your area is already ranking for "accountant in [your town]". Every week that passes, they are receiving the client enquiries you should be getting. Local SEO closes that gap.
What we actually do
each month
We do not sell vague promises. Here is exactly what happens when you work with us, in plain English.
Full site audit and foundation build
We run a complete audit using Semrush to identify every structural issue on your website. We then build dedicated service pages for every accountancy service you offer, apply schema markup, optimise your Google Business Profile and set your NAP consistent across all directories. This foundation work is what most agencies skip entirely.
Topical cluster and content build
We build a topical cluster around your core services: a landing page, a hub page and informational articles all linked internally. This structure tells Google you are an authority on accountancy in your area. We target the specific search terms your prospective clients use and create the local signals that move you into the map pack.
Ranking, conversion and review strategy
Once rankings start moving we add CTAs and lead funnels to pages generating traffic. We reconstruct content on pages that are not ranking. We audit your Google Maps profile and implement a review acquisition strategy. Every three months you get a full site re-audit. Every three weeks we update you on exactly what we are working on.
You always know what is happening
We use Microsoft Planner so every task on your project is visible. You do not need to chase us for updates. We contact you every three weeks with a clear summary of what we have worked on, what has moved and what comes next. No jargon. No vague reports.
Local SEO vs the alternatives
Every option for growing an accountancy client base has a cost. Here is an honest comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Accountancy directories | £100–£300+ | ✗ No | ✓ Yes | ✗ No | ✗ Shared |
| Google Ads | £300–£600+ | ✗ No | ✓ Yes | ✗ No | ✓ Yes |
| Word of mouth only | £0 | ✓ Yes | ✗ N/A | ✗ No | ✓ Yes |
What accountancy firms see
when SEO works
These are the outcomes our clients report. Not impressions. Actual new client enquiries.
Guarantee
"73% of our new clients last year came directly through our SEO campaign. The national SEO service Lillian Purge built for us has fundamentally changed how Towerstone grows. We no longer depend on referrals to bring in new business."
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to grow. All include the core work.
For accountancy firms targeting a single town or postcode area.
- Full site audit on Semrush
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on all key pages
- Topical cluster content
- NAP consistency check
- Google Maps audit
- 3-weekly client updates
- Quarterly re-audit
For practices covering multiple towns or competing in a larger market.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For accountancy groups or firms targeting multiple regions across the UK.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions accountants
always ask us
It works for any business where the majority of clients search locally. Accountancy is a highly local service and the search volumes for terms like "accountant near me", "small business accountant [town]" and "self assessment help [city]" are significant. The firms that rank for those terms get consistent new client enquiries. The ones that do not get nothing.
In most UK local accountancy markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster because the Google Business Profile work takes effect more quickly. We give you an honest assessment of your specific market at the outset so you know what timeline to expect before you commit.
That depends on what a new client is worth to your practice. If an average client generates £1,500 per year in fees and you attract just two additional clients in the first year, the return on a £4,200 annual investment is immediate. That is why we offer a free audit first so you can see exactly what is stopping your current website from ranking before you commit to anything.
Not necessarily. We work with your existing website wherever possible. The audit tells us what needs to be added, changed or rebuilt. In most cases we build new service pages and add content within your existing site rather than rebuilding from scratch. If your site has fundamental technical problems that cannot be resolved within it, we will tell you that honestly.
Your rankings do not disappear overnight. Everything we build is yours. All content, all technical improvements and all Google Business Profile enhancements stay with you permanently. Rankings may gradually move over time without ongoing optimisation but the foundation we build does not vanish the day you cancel.
Find out exactly what is
holding your website back
We will audit your website and Google Business Profile for free and tell you specifically what is stopping you from ranking for local accountancy searches. No generic report. No sales pitch. Just an honest assessment you can act on whether you work with us or not.
Request Your Free AuditNo commitment required · Response within one working day · Lillian Purge Ltd