SEO for Dentists
that fills your appointment book.
NHS lists are closed. Private dentistry is growing. Patients searching for a dentist, for Invisalign, for implants or for whitening are making high-value decisions based entirely on what they find online. Local SEO puts your practice at the top of those searches so new patients find you first.
Why most dental practices
are not capturing the patients they could be
Dentistry is becoming more competitive, not less. NHS availability is shrinking. Patients are actively searching for private practices, cosmetic treatments and specialist services. The practices that rank for those searches are booking those patients. The ones that do not are invisible at the moment it matters most.
High-value treatments are searched for, not referred
Patients considering Invisalign, dental implants or composite bonding are searching Google before they ask anyone. A practice that ranks for those treatment terms in its area captures those patients before they ever pick up the phone to ask a friend for a recommendation.
NHS closures are creating an opportunity you may be missing
Millions of patients across the UK are searching for a new dentist because their NHS practice closed or stopped taking patients. Many of them will go private for the first time. A ranked website puts your practice in front of those searches at exactly the right moment.
Your website is not converting the patients searching for you
Most dental practice websites are generic. They list treatments but rank for nothing specific. A site with no location signals, no treatment-specific pages and no schema gives Google nothing to work with. We fix every one of those problems.
The practice down the road is taking patients you should have
Another practice in your area is already ranking for "dentist in [your town]", "Invisalign near me" and "private dentist [city]". Every week that passes, those patients are booking with them. Local SEO closes that gap.
What we actually do
each month
We do not sell vague promises. Here is exactly what happens when you work with us, in plain English.
Full site audit and foundation build
We run a complete Semrush audit to identify every structural issue on your website. We then build dedicated treatment pages for every service you offer: general dentistry, Invisalign, implants, whitening, veneers, hygiene and more. We apply dental schema markup, optimise your Google Business Profile and ensure your NAP is consistent across all health directories. This foundation is what most agencies skip entirely.
Topical cluster and content build
We build a topical cluster around your treatments: a landing page, a hub page and informational articles all linked internally. This tells Google your practice is the authority on dentistry in your area. We target both general and treatment-specific search terms and create the local signals that move you into the map pack where the majority of new patient searches click.
Ranking, conversion and review strategy
Once rankings start moving we add appointment booking CTAs to pages generating traffic. We reconstruct content on pages that are not ranking. We audit your Google Maps profile and implement a review strategy specifically designed for healthcare, building the volume and recency of reviews that new patients trust before registering. Every three months you get a full site re-audit. Every three weeks we update you on exactly what we are working on.
You always know what is happening
We use Microsoft Planner so every task on your project is visible. You do not need to chase us for updates. We contact you every three weeks with a clear summary of what we have worked on, what has moved and what comes next. No jargon. No vague reports.
Local SEO vs the alternatives
Every option for growing an accountancy client base has a cost. Here is an honest comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Health directories / Denplan listings | £100–£400+ | ✗ No | ✓ Yes | ✗ No | ✗ Shared |
| Google Ads | £300–£600+ | ✗ No | ✓ Yes | ✗ No | ✓ Yes |
| Word of mouth only | £0 | ✓ Yes | ✗ N/A | ✗ No | ✓ Yes |
What dental practices see
when SEO works
These are the outcomes our clients report. Not impression data. Actual new patient registrations and treatment enquiries.
Guarantee
"Our Invisalign enquiries have increased significantly since Lillian Purge restructured our website. We now rank in the top three for Invisalign searches in our area and the quality of enquiries coming through is exactly the kind of patient we want to attract."
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to grow. All include the core work.
For accountancy firms targeting a single town or postcode area.
- Full site audit on Semrush
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on all key pages
- Topical cluster content
- NAP consistency check
- Google Maps audit
- 3-weekly client updates
- Quarterly re-audit
For practices covering multiple towns or competing in a larger market.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For accountancy groups or firms targeting multiple regions across the UK.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions dental practices
always ask us
Dental SEO has one of the strongest ROIs of any local business category because the average patient value is high and treatments like implants and Invisalign are searched for extensively before a booking is made. A single Invisalign case from organic search can return months of SEO investment. The practices that rank for treatment-specific searches in their area attract exactly the patients they want without paying per click for every enquiry.
In most UK local dental markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster because the Google Business Profile work takes effect more quickly. Treatment-specific terms like "Invisalign [town]" often move faster than broad terms because competition is lower. We give you an honest assessment of your area before you commit.
Given the value of a single implant case or a full Invisalign treatment, the return on a local SEO investment is typically achieved quickly. A single additional high-value treatment enquiry per month more than covers the cost. That is why we offer a free audit first so you can see exactly what your website is missing before you commit to anything.
Not necessarily. We work within your existing website wherever possible. The audit tells us what needs to be added or changed. In most cases we build new treatment pages and local content within your existing site rather than starting again. We are also familiar with the GDC advertising guidelines and ensure all content is compliant throughout. If your current site has technical issues we cannot resolve within it, we will say so upfront.
Your rankings do not disappear overnight. Everything we build is yours. All content, all technical improvements and all Google Business Profile enhancements stay with you permanently. Rankings may gradually move over time without ongoing optimisation but the foundation we build does not vanish the day you cancel.
Find out exactly what is
holding your website back
We will audit your website and Google Business Profile for free and tell you specifically what is stopping your practice from ranking for the dental searches happening in your area right now. No generic report. No sales pitch. Just an honest assessment you can act on whether you work with us or not.
Request Your Free AuditNo commitment required · Response within one working day · Lillian Pur