Lillian Purge · Shopify Web Designer

Shopify Web Designer Who Builds Stores That Sell

Fast, modern Shopify stores designed to convert and to rank from day one. Take a one-off build from 900 pounds. Or get the whole store free as part of an SEO package from 350 pounds a month.

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Shopify specialists
SEO built in from day one
Build free with a package
What we do on Shopify

Shopify, done
properly

Shopify is one of the best platforms there is for selling online, when it is built right. We handle the whole job, from a smart theme setup to a fully bespoke store.

Theme design

Premium themes customised to your brand

Custom themes

Bespoke builds when a template will not do

Store setup

Products, collections, payments and shipping

Apps and integrations

The right tools, without the bloat

Migration to Shopify

Move from another platform cleanly

Speed and mobile

Fast stores that work on every phone

What you get

Every page a
store needs

A shop is more than a homepage. Every Shopify build gives you the full set of pages that turn a browser into a buyer, structured properly so Google understands them too.

Modern homepage. A fast, striking front door that shows what you sell and points people the right way.
Collection pages. The pages that group your products, built to rank as well as to browse.
Product pages. Laid out to answer questions and convert, with the detail buyers need to click buy.
Trust pages. Contact, about, terms and conditions, privacy and delivery and returns, the pages that reassure a buyer.
Mobile first. Built to look and work right on the phones most of your customers actually use.
Speed and structure. Quick to load and cleanly built, because slow, messy stores lose sales and rankings.
Packages

Three ways to
get your store

Buy the build outright. Or let the whole store come free as part of an ongoing package. Every price below is for our work. Shopify's own platform fee is paid to Shopify and is separate.

Starter Shopify

A complete store on a quality Shopify theme, customised to your brand. A one-off build.

£900 one-off, from
  • Premium theme, customised to your brand
  • Homepage, collections and product pages
  • Trust pages and store setup
  • Mobile first, payments and shipping ready

Custom Shopify

A bespoke store designed from scratch, for brands that need more than a template. A one-off build.

£2,500 one-off, from
  • Bespoke design and custom theme
  • Everything in Starter Shopify
  • Apps and integrations to fit your business
  • On-page SEO built in
Most popular

SEO Package

The whole store, free, wrapped into an ongoing package that grows your traffic month after month.

Shopify build included free
£350 /month, from
  • Shopify build included free
  • Ongoing SEO campaign
  • AI optimisation for generative search
  • 2 posts a week on Facebook, Instagram and LinkedIn
  • Monthly reporting

No deposit. 12 month term.

Starter and Custom are one-off build prices, from the figures shown, depending on the size of your catalogue and the design. The SEO Package includes the build free on a 12 month term with no deposit. Shopify's platform subscription is paid to Shopify and is separate in every case.

What makes ours different

SEO built in, not bolted on

Most Shopify stores are designed to look good, launched, then handed to someone to make them rank. It rarely works, because the structure, the collection and product pages and the internal linking were never built for search in the first place.

We do it the other way round. The way your store is structured, the way collections and products connect and the way each page is written are all set up to rank from the day it goes live. You get a Shopify store that sells and gets found, instead of one that needs fixing later.

How it works

From brief to
open for business

We plan

We learn what you sell and who buys it, choose the right theme or a custom build and map the store before a pixel is placed.

We build

We build the store, homepage, collections, products and trust pages, structured for search and made to convert on mobile.

We launch

We test everything, connect your payments and shipping and take the store live ready to sell and be found.

We grow

On the SEO Package, we keep building traffic with ongoing SEO, social and AI optimisation month after month.

Do your homework first

Read up before
you commit

Start here

Shopify Web Design Guides

Read more → Designer vs developer

Shopify Web Designer vs Shopify Web Developer

Read more → Themes

How Shopify Themes Work and When to Go Custom

Read more → Other platforms

Ecommerce Web Design on Any Platform

Read more →
Shopify web design from Lillian Purge

Let us build
your Shopify store.

Tell us what you sell and how you want to run it. We will recommend the right build. If the SEO Package suits you, the whole store comes free with no deposit. You are selling sooner than you think.

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Frequently asked

Shopify web design questions

How much does a Shopify web designer cost?
It depends on how much you want built. As a guide to the current UK market, a one-off Starter build on a quality Shopify theme starts around 900 pounds, while a fully custom design starts around 2,500 pounds. Or you can take our SEO Package, where the Shopify build is included free and you pay from 350 pounds a month for the store plus ongoing SEO and social, with no deposit on a 12 month term. Shopify's own platform fees are paid to Shopify and are separate from these figures.
What does a Shopify web designer actually do?
We design and build your Shopify store end to end: the homepage, collection and product pages, the trust pages every shop needs, plus the theme itself, whether that is a customised premium theme or a bespoke one. We set it up to convert on mobile and to rank in search, connect your payments and shipping, then hand you a store ready to sell. We can also migrate an existing store onto Shopify.
Do I need a custom Shopify theme or a premium one?
Most stores do not need a fully bespoke theme to look sharp and sell well. A well chosen premium theme, customised properly to your brand, covers the majority of businesses at a fraction of the cost. A custom theme is worth it when your brand or your product needs something a template cannot do. We will tell you straight which one your store actually needs.
Can I get the Shopify build for free?
Yes, on the SEO Package. When you take the ongoing package at 350 pounds a month on a 12 month term, the Shopify build is included at no extra cost, with no deposit. You get the store, an ongoing SEO campaign, AI optimisation and two social posts a week across Facebook, Instagram and LinkedIn, all in the monthly fee.
Will my Shopify store be built for SEO?
Yes. Most Shopify stores are built to look good and then bolted onto SEO later, which rarely works. We build the structure, the collection and product pages and the internal linking to rank from the start, so the store is ready to be found the day it goes live. It is the same approach we bring to all our ecommerce work.
Do you work with existing Shopify stores?
Yes. As well as new builds we redesign and improve existing Shopify stores, whether that means a fresh theme, better collection and product pages, faster load times or a proper mobile experience. If your current store looks dated or is not converting, we can rebuild it without starting your whole business from scratch.