SEO for Carpet Cleaners
We put your name in front of the people searching for a cleaner in your area this week. Listing, reviews, website, the lot. Fourteen separate jobs handled on your account each month for a single fee, with nothing to pay up front.
We Keep Your Diary Full
The cleaning has never been the issue. Getting somebody to know you exist before they book the first name they stumble across is a completely separate skill. It is also not one you can practise while you are on your knees behind a machine.
That part is ours. We take over the listing, the reviews, the photographs, the website plus the social accounts, then work on them every week whether you have thought about them or not. Carpets get a page. Upholstery gets a page. So do rugs, mattresses, stairs, offices plus each town you drive to.
Fourteen jobs, every month, one invoice. Nothing charged to get started, nothing added on later plus no bill arriving because you asked for a page. Every three weeks you get a note explaining what has actually been done, written in English rather than dashboards.
Nobody else is buying the same enquiry. We do not sell leads, so an enquiry that reaches you has not already been sent to three rivals at a lower price. Everything we build belongs to you outright and stays put if you ever decide to stop.
Why Good Cleaners Stay Invisible
Type carpet cleaner into Google. You get machines. Prices, reviews, next day delivery, a shop offering one for the weekend. Somewhere below all that, eventually, a business.
No other trade has this problem. A plumber is not competing with a plumber you can buy in a box. You are. The box also has an advertising budget.
So the page on your website titled Carpet Cleaner has been quietly losing an unwinnable fight for years, plus nobody ever told you. Meanwhile the words that do bring up local businesses, upholstery cleaning, rug cleaning, sofa cleaning, carpet cleaning service, your town attached to any of them, are sitting there barely contested.
Then there is the other half of your trade, which never shows a map at all. Somebody kneeling on a carpet at nine at night with a glass of red on its side is not searching for a company. They are searching for an answer. Your Google listing will never once be shown to that person. A page will, plus half of them will fail at it and ring you in the morning.
That is the whole opportunity here. Half your market is decided in the map and half of it is decided on a page, which is unusual. Almost every cleaner we look at has one of those half working plus the other completely empty.
Everything We Handle For You
Not a report. Not a blog post a month. Here is the whole list, all of it live on your account from the first month, none of it held back for a bigger plan.
Google Business Profile And Maps
Half the firms we look at are filed under Cleaner or Cleaning Service, which puts them beside office contract cleaners and window rounds. Carpet Cleaning Service is the category, with upholstery, rug and mattress cleaning listed as separate services underneath. Service area drawn for a van, hours right, posts weekly.
Before And After Photography
No trade demonstrates value faster than yours. A stair runner half done, a cream sofa with a line across it, a rug with the pile back. We get those shot properly, named, described, marked up plus pushed into the listing as well as the site, where they do most of their work.
A Review Programme
A request after every job while the customer is still looking at the difference, a route for the ones that go wrong plus a schedule so it never lapses. A five star average from 2022 reads worse than four and a half from last week.
Citations And Directory Clean-Up
Your name, address plus number identical everywhere they appear. Old addresses, dead mobiles plus duplicate listings from a previous business name corrected. Common in this trade because so many firms started as a sole trader and changed the name later.
Full Technical Site Audit
Crawl errors, broken links, redirect chains, duplicate titles, missing headings, orphan pages plus anything stopping Google reading the site. Found then fixed rather than emailed to you as a list of things to worry about.
Speed And Mobile Work
Your customer is standing over the stain with a phone in one hand. We compress the before and after images so they still look good without costing three seconds, cut what is loading for no reason plus put the call button under a thumb.
Schema Markup And AI Optimisation
LocalBusiness, service area, every service, reviews plus question markup throughout. It matters most on the drying, cost plus stain pages, where Google tends to answer on the results page itself. Being the source it answers from is the job.
Internal Linking Structure
Surface pages linked to a hub, the hub linked back, stain pages linked to the service that fixes them plus everything pointing authority where it earns. Costs nothing, sits entirely in our hands plus is missing from nearly every site we take over.
Carpets, Upholstery, Rugs, Mattresses
Carpets, sofas and upholstery, rugs, mattresses, stairs and hallways, curtains, hard floors plus end of tenancy. Each a real page rather than a bullet on a services list, because rug cleaning alone brings in more searches than most of your competitors' whole websites answer.
Quoting Routes On Ranking Pages
Once a page ranks the job changes. Room count pickers, photo upload so somebody can send you the stain rather than describe it, plus real price ranges. Contact us for a quote is the weakest call to action in this trade and it is on almost every site.
Rebuilding Pages That Earn Nothing
Every site arrives with dead weight. We find it, then rewrite, merge or redirect rather than leaving it there dragging. In this trade it is often a page titled Carpet Cleaner that has been competing with Argos for three years without anybody noticing.
Website Management And Development
We build the pages, make the changes plus look after the site. No separate web person, no queue, no invoice for a new page when you add mattresses or take on a hard floor machine. If the site needs work to rank, the work is included.
A Stain And Problem Library
Red wine, pet accidents, coffee, blood, candle wax, chewing gum, the smell after a leak. One page each, written to be found by somebody kneeling on the floor at nine at night. These searches return no map, so they cannot reach you any other way. These searches never show a map, so they cannot reach you any other way.
Social Media, Managed
Managed rather than abandoned, with everything reused on the site plus the Google listing so it earns three times. Yours is one of the most watchable trades there is, since the whole job is a visible transformation in ninety seconds.
Plus a written update every three weeks, a full audit every quarter plus monthly reporting on positions, map visibility, enquiries and calls. One fee, no add-ons, nothing billed separately.
See What Your Town Is Searching
Somebody near you needs a carpet doing today. Somebody else tomorrow, then again the day after. We counted how many, across 200 towns and counties. Put yours in below. Whatever comes back is work being handed to two or three other firms every month, purely because their name comes up and yours does not.
200 towns and counties loaded. Not there? Ask us and we will pull yours by hand.
How it compares nearby
Every one of those is somebody about to book a cleaner. The only question is whose name they find. We can tell you who is taking them in your area today plus what it would take for that to be you.
Your patch is not in the list
No problem. We loaded the 200 biggest towns and counties. Smaller places usually mean less demand plus far less competition, which is frequently the better trade.
Tell us where you work and we will pull your figures by hand, then send them over. Yours to keep whether you go ahead with us or not.
Rounded monthly UK searches for carpet and upholstery cleaning carrying each place name. Machine hire, cleaning products plus people wanting to buy rather than book are all taken out before counting, so these are customers rather than noise. Numbers move month to month, so read them as the size of the prize rather than a promise.
Answer The Panic At Nine At Night
Cleaners argue about this constantly. If you tell somebody how to get red wine out of a carpet, have you just talked yourself out of a job.
No, and here is what actually happens. They spill something, panic, search on their phone plus find your page. They try what it says. Sometimes it works, so you have made a friend who now knows your name and rings you when the whole lounge needs doing. Frequently it half works, leaving a ring and a patch of flattened pile. In the morning they ring the firm whose page they were kneeling next to at midnight.
The failed attempt is the enquiry. Red wine, coffee, pet accidents, sick, blood, candle wax, chewing gum, the smell after a leak. One page each, written for somebody on the floor with a phone in one hand.
This is also work that cannot reach you any other way. Those searches do not bring up a map of local businesses, so however well we build your Google listing it will never be shown to that person. It is the page or it is nothing.
There is one line we hold. We will not write anything telling somebody to put a hire shop machine or a supermarket product on a wool, silk or oriental rug, because it genuinely ruins them plus you would be the one blamed for the advice.
Before And After, For The Business
- A diary that swings between rammed and empty
- Buying enquiries that three rivals already have
- Losing jobs to whoever quoted twenty pounds under
- Everything you offer squashed onto one services page
- A camera roll full of results nobody has ever seen
- A listing that has not been touched since you set it up
- Remembering to ask for a review a fortnight too late
- Bookings landing week in, week out, from your own patch
- Enquiries nobody else has been sold
- People ringing you because of the work, not the price
- Upholstery and rugs earning on their own account
- Your results doing the convincing before you speak
- Coming up when somebody nearby needs a cleaner
- Reviews stacking up without you chasing anybody
Nobody can truthfully promise a position or a booking count, so we do not. What arrives every month is the reporting, showing your rankings, your visibility in the map plus the enquiries and calls that came through, so the judgement stays yours.
The First Three Months
A conversation, not a form
Twenty minutes on what you clean, where you drive to plus which jobs you would happily never take again. We pull your listing and site up while you talk and tell you what is broken before you have committed to anything.
Listing, wording, reviews
Category corrected, services separated out, the wording swapped away from the phrases that pull machines plus a review request going out at the end of every job from that point on.
The pages get built
One page per surface, then the stain library on top, one page per problem. Your photographs get shot properly, named and attached to whichever service they demonstrate.
It keeps running
New jobs get published as you finish them. Posts go out twice a week. The site gets checked every quarter, you get a note every three weeks plus a report every month. Stop any of that and the ground goes back to whoever kept going.
Worth It Or Not
Set the sliders to whatever you actually charge. Because your jobs are smaller and more frequent than most trades, the fee usually disappears inside a couple of extra rooms a week. Treat this as arithmetic rather than a forecast.
Illustration only. Real results depend on your area, your competition and your business. We do not guarantee positions, enquiries or bookings.
What This Costs You
Every plan carries all fourteen. What moves between them is how many towns we go after plus how many hours land on your account. Almost every cleaner starts on the first.
- One base, your service area
- Google listing built and managed
- Reviews, citations, quarterly checks
- A page per surface, plus the stain library
- Before and after photography
- Website, social, AI optimisation, reporting
- Everything in Local SEO
- Wider area, more towns worked
- Full commercial and contract track
- Rug and upholstery specialism built out
- For firms running a second van
- Everything in Growth
- National and multi-van reach
- For firms working across regions
- Full content programme
- Priority support
No setup fee, nothing billed separately plus no charge for a new page when you add a service. Worth comparing against what local SEO typically costs before you decide.
Get Found By People, Not Machines.
Pick up the phone and we will pull your listing apart on the call. Which category you are filed under, which words are sending your customers to a shop instead of to you plus how many people are searching your area. Costs nothing and commits you to nothing.
Every month, on your account:
One clear retainer. No setup fee. No tie-in.
