Ecommerce SEO Services
Your products are already what people are searching for. This gets your category and product pages in front of them, fixes what is holding the catalogue back, then keeps building. Everything handled, with no setup fee.
Ecommerce SEO is search engine optimisation built around a catalogue rather than a few pages. It means category pages that capture people searching for a type of product, product pages that capture people searching for a specific item and the technical work that lets Google crawl thousands of URLs without choking. Get those right and the traffic arrives ready to buy, with no cost per click attached.
What is holding your store back
Most stores do not have an SEO problem so much as a structure problem. The platform generates pages faster than anyone can optimise them. The issues below build up quietly until the catalogue is fighting itself for rankings. These are the ones we find again and again.
Filters generating endless duplicate URLs
Faceted navigation turns one category into hundreds of near-identical URLs. Left unmanaged, Google crawls the lot, splits the ranking signal between them and trusts none of them.
Category pages with nothing on them
Category pages are the highest-intent entry point a store has, because someone searching for a product type is close to buying. Most are a grid of thumbnails with no copy, so there is nothing for Google to rank.
Manufacturer product descriptions
If your description came from the supplier, so did every rival's. Identical copy across dozens of stores gives Google no reason to pick yours.
Crawl budget spent on the wrong pages
Sort orders, session parameters, out-of-stock lines and pagination soak up crawling that should be going to the pages that actually sell.
No product schema
Without structured data your price, stock and star rating never appear in the search result, so you lose the click to a competitor whose listing shows all three.
Slow, heavy product pages
Large images, apps and scripts stack up until pages crawl on a phone. That costs you rankings and it costs you the sale from anyone who does not wait.
Discontinued lines left to rot
Every retired product is a page that earned authority. Deleted outright it becomes a 404. Handled properly it passes that value to the line that replaced it.
No content beyond the products
People search for advice long before they search for a product. Buying guides and comparisons catch them at that stage, then feed them into the right category.
Not sure which of these apply to you? We will audit your store and tell you straight, free.
We work with your platform, not against it
The principles are the same everywhere. How each platform builds URLs, handles filters and generates sitemaps is not, so the fixes differ. We work with what you have rather than pushing you to replatform.
What is included
You do not need to buy technical SEO, a content writer, a developer and a social person separately. It is all one job to us, on one monthly fee. Tap through to see what each part does for your store.
Technical SEO
The foundation. We get the crawl under control: faceted navigation handled, canonicals set properly, pagination sorted, redirects mapped for discontinued lines and page speed brought down. On a catalogue this is where most of the ranking is won or lost.
Category page optimisation
Your highest-intent pages, because someone searching for a product type is close to buying. We build real content onto them, target the terms people actually use and link them properly so authority flows through the catalogue.
Product page optimisation
Unique descriptions instead of the manufacturer's, titles built around how people search, proper image alt text and clear calls to action. Written to rank and to sell, because a page that ranks and does not convert is wasted.
Product schema
Structured data that puts your price, availability and star rating directly into the search result. It is one of the few changes that visibly improves your listing against a competitor sitting right next to you.
Content
Buying guides, comparisons and how-tos that catch people before they know which product they want, then feed them into the right category. This is the traffic your competitors ignore because it does not convert on the first visit.
AI optimisation
More people now ask AI assistants what to buy and where. We structure your content and product data so those tools can read it and recommend your store, which is fast becoming its own front door to the catalogue.
Reporting
Monthly reporting tied to what matters: which categories are climbing, which products are earning traffic and what organic is actually contributing. Not a rankings screenshot with no context attached.
Four steps, then we keep going
We audit the catalogue
A full crawl of your store to find what is broken, what is duplicated and which categories are worth going after first.
We fix the foundations
Crawl problems, duplicate URLs, redirects and page speed. Content work is wasted on a store Google cannot read properly.
We build the pages that sell
Category and product pages optimised, product schema applied and supporting guides written, all linked into a structure Google can follow.
We keep at it
An update on the work every three weeks and a full audit every quarter. Catalogues change constantly, so the work never really stops.
What could more visibility be worth
Drag the sliders. Organic orders carry no cost per click behind them, so they compound differently to paid. This is a rough illustration to think with, not a promise of results.
Illustration only. Real results depend on your catalogue, your margins and your competition. We do not guarantee figures.
Own your traffic, do not rent it
Paid ads and marketplaces
- You pay for every single click
- Costs climb as more retailers bid
- Marketplaces own the customer, not you
- Stop paying and the traffic stops that day
Most ecommerce SEO agencies
- No price published, enquire to find out
- Long contracts and big minimum spends
- Audits and roadmaps you implement yourself
- Reporting on rankings, not on sales
Ecommerce SEO with Lillian Purge
- You own your rankings and your traffic
- One published monthly fee with no cost per click
- We do the work, not just the recommendations
- It keeps building month after month
One clear monthly fee
Every ecommerce SEO agency we checked makes you enquire before they will tell you a price. Here is ours.
- Smaller catalogues
- Technical SEO and crawl fixes
- Category and product page work
- Product schema
- Website management and AI optimisation
- Quarterly audits and monthly reporting
- Everything in Ecommerce SEO
- Larger catalogues covered
- More competitive product categories
- Wider content programme
- For stores scaling their organic reach
- Everything in Growth
- Full national reach
- For large catalogues and multi-brand retailers
- Full commercial and B2B targeting
- Priority support
Let the next order find you.
We fix what is holding your catalogue back, then get your category and product pages in front of people ready to buy. One plan. One published fee. No cost per click.
Everything included in your plan:
One clear retainer. No setup fee.
