Lillian Purge · Ecommerce SEO

Ecommerce SEO Services

More of your customers are searching for what you sell than ever buy from you, because they cannot find you. We fix that. Our ecommerce SEO services get your product and category pages ranking, your site fast and your store winning the searches that turn into sales.

Get a Quote Call Now
For: UK online stores
Results: 3 to 6 months
Start: a free store audit
Why us

Rankings that turn into orders

Sales, not vanity rankings

Plenty of SEO chases rankings for their own sake. For an online store that is not the point. The point is more of the right people landing on the right pages and buying.

So that is what we work toward. We target the searches that lead to purchases, then make sure the pages they land on are built to rank and to convert.

Foundations before tactics

Most ecommerce sites leak rankings through weak structure, thin pages and slow load times. Pile content and links on top of that and the gains drain away.

We fix the order. Foundations and structure first, then content and authority, because every later improvement compounds on a site Google can crawl cleanly.

Honest about how it works

Ecommerce SEO is steady, compounding work, not a switch you flip. Results come over months, with no honest agency guaranteeing specific rankings.

We tell you that plainly. You get realistic expectations, clear reporting tied to sales and relevant traffic, with flexible terms rather than a long tie-in.

What we do

Four areas, one programme

01

Foundations and structure

So Google can crawl it. A logical category structure, clean URLs, strong internal linking and fixes for crawl, indexation and duplicate content issues, so the whole store is easy to find and understand.

02

Product and category pages

Your money pages. Unique product descriptions, category pages with real intro copy and clear targeting, then structured data, so the pages that drive sales actually rank for buying searches.

03

Content and authority

Rank beyond products. Helpful buying guides and content that capture research searches, internal links into your products, with relevant earned links that build genuine authority for the store.

04

Technical and speed

Fast and mobile-first. Page speed, image optimisation and a genuinely quick mobile experience, because most shopping happens on phones and a slow site loses both rankings and sales.

Platforms

The platforms we work on

Whatever your store is built on, the principles of good ecommerce SEO apply. We work across all the major platforms.

Ecommerce platforms we work on, including Shopify, WooCommerce, Magento and BigCommerce
How it works

From audit to orders

A clear, four-step process with no mystery and no jargon.

01

Free store audit

We review your store and find the gaps, the risks and the quickest wins, at no cost.

02

Strategy and priorities

We agree what to fix first, matched to your range, your market and your goals.

03

Build and optimise

We work through foundations, pages, content and speed in the order that compounds.

04

Report and refine

You get clear reporting tied to sales and relevant traffic, reviewed and refined regularly.

The difference

Our way vs the usual agency

Plenty of agencies will take your money for ecommerce SEO. Fewer do the work that actually grows orders.

Path A

The usual agency

  • ✗
    Vanity rankings. Reports that miss sales.
  • ✗
    Tactics first. Ignores the foundations.
  • ✗
    Thin content. Same copy on every page.
  • ✗
    Guaranteed results. Promises nobody can keep.
  • ✗
    Long tie-ins. Locked in regardless.
Path B

Lillian Purge

  • ✓
    Tied to sales. Reporting that tracks orders.
  • ✓
    Foundations first. Built in the right order.
  • ✓
    Useful pages. Unique, optimised content.
  • ✓
    Honest expectations. Realistic milestones.
  • ✓
    Flexible terms. No long tie-in.
Packages

Three packages, pick your level

Simple monthly packages scaled to the size of your store and how competitive your market is. Every one starts with a free audit.

Starter

For smaller stores getting started with SEO.

£350 /month
  • Full store and technical audit
  • Foundations and structure fixes
  • Your priority category and product pages optimised
  • Core page speed and mobile improvements
  • Monthly reporting tied to sales
Get a Quote
Most popular

Growth

For growing stores that want real momentum.

£750 /month
  • Everything in Starter
  • More pages optimised every month
  • Ongoing content and buying guides
  • Internal linking and review optimisation
  • Monthly reporting and a strategy call
Get a Quote

Full

For ambitious stores competing nationally.

£1550 /month
  • Everything in Growth
  • Full-catalogue optimisation programme
  • Content and digital PR for authority
  • Advanced technical, speed and marketplace strategy
  • Priority support and regular strategy calls
Get a Quote

All packages are monthly with no long tie-in. Every one starts with a free store audit. Need something in between or fully tailored? Just ask.

Start with a free audit

Ready to grow your store from search?

Tell us about your store and we will run a free SEO audit, then show you exactly where the rankings and sales are being left on the table. No pressure and no obligation. Flexible terms. No long tie-in.

Get a Quote Call Now
The complete guide

Want to understand ecommerce SEO first?

Browse every ecommerce SEO question answered in one place, from cost and platforms to product pages, speed and choosing an agency.

Read the guides
Understand it first

Read up before you commit

Before you spend anything, read the free guides. Start with What Is Ecommerce SEO, then see How to Improve Ecommerce SEO for the practical changes that move rankings. To weigh the cost, read Ecommerce SEO Cost. To know what a proper service covers, see What Ecommerce SEO Should Include. The full set lives in our SEO Guides for Ecommerce Businesses.

Frequently asked

Ecommerce SEO services questions

What do your ecommerce SEO services include?
A complete programme rather than a single task. We start with a full audit of your store, then work across four areas: foundations and structure so Google can crawl and understand your products, product and category pages optimised with unique helpful content, supporting content and authority such as buying guides and earned links, then the technical side including page speed, images and the mobile experience. We also set up clear reporting so you can see progress against sales and relevant traffic rather than vanity numbers. Everything is done in a sensible order, fixing the foundations first because content and links underperform on a site Google struggles to crawl. The goal throughout is more visibility for the searches that lead to purchases.
How much do ecommerce SEO services cost?
We offer three monthly packages: Starter at £350, Growth at £750 and Full at £1550 a month, so you can pick the level that fits the size of your store and how competitive your market is. A smaller store in a quieter niche usually starts on Starter, while a large catalogue competing nationally needs the Full package. We keep terms flexible with no long tie-in, then start with a free audit so you can see exactly what needs doing and which package fits before you commit to anything. If your needs sit between tiers or you want something tailored, we can shape a plan around them. Either way, ecommerce SEO is an investment that compounds over time, so we focus on the level of work that delivers real return.
How long until ecommerce SEO works?
Usually a few months rather than weeks, with the effect building gradually. Quick technical and on-page fixes can show movement within weeks, while the larger gains from better structure, content and authority take longer to compound. Most stores see meaningful progress over three to six months of consistent work, with results becoming more durable the longer it runs. We are honest about this up front: nobody can guarantee specific rankings or timescales, since they depend on your market, your competition and the state of the site we start from. We focus on steady, sustainable progress measured against sales and relevant traffic rather than overnight promises.
Do you work with my ecommerce platform?
In most cases yes. The principles of good ecommerce SEO apply across the major platforms, whether you are on Shopify, WooCommerce, Magento, BigCommerce or another system, so the work is similar even if the way it is implemented differs. Some platforms make certain tasks easier than others, so we will flag anything about your setup that genuinely limits what is possible. If you are still choosing a platform, we are happy to advise on which suits SEO well. The important thing is that a good store can rank on almost any sensible platform once the foundations, content and speed are right.
Do I have to sign a long contract?
No. We keep terms flexible with no long tie-in, because we would rather you stayed because the work is delivering than because a contract traps you. You can start with a free audit, see what we recommend and what it would cost, then decide how you want to proceed. Being confident enough to offer flexible terms is part of doing the job honestly, which keeps the pressure on us to keep earning your business with real results. If at any point the work is not delivering, you are free to change course.