Case Studies
Campaigns we have run, from a Bedford accountancy practice to national retailers. Every figure below comes from Semrush. Every one carries the dates it was measured between. Every client is named.
The Campaigns
Each case study below shows what a website looked like before we started, what it looked like at the end of the campaign and what we did in between. The figures are Semrush estimates for the dates shown rather than current performance.
Accountancy, Bedford
From 6 to 20,351 Monthly Visits in Six Months for a New Bedford Accountancy Firm
Towerstone Accountants Dec 2024 to Jun 2025
Organic traffic across the campaign
Read the case study
Tattoo studio, London
From Nothing to 119,295 Monthly Visits for a London Tattoo Studio
OSCO London Nov 2024 to Jun 2026
Organic traffic across the campaign
Read the case study
Packaging supplies, UK
From Nothing to 22,720 Monthly Visits in a Year for an Online Packaging Supplier
Procura Pack Oct 2024 to Sep 2025
Organic traffic across the campaign
Read the case study
Vape retail, UK
From 355 to 35,427 Monthly Visits for a UK Vape Retailer With No Paid Advertising
Juicy Vapes Jan 2025 to Feb 2026
Organic traffic across the campaign
Read the case study
Landscaping, Bedfordshire
From Nothing to 4,171 Monthly Visits for a Bedfordshire Garden Design Company
Habitat Landscapes Dec 2024 to May 2026
Organic traffic across the campaign
Read the case study
Tattoo and beauty, Manchester
Nearly Five Times the Search Traffic in Ten Months for a Manchester Tattoo Studio
Shallows Nov 2025, still running
Organic traffic across the campaign
Read the case study
Vape retail, UK
Nearly Ten Times the Ranking Keywords in Two Years for an Online Vape Retailer
Vape Store Direct Oct 2024, still running
Organic traffic across the campaign
Read the case study
How to Read These
Every number on these pages is dated. A case study that says traffic reached a figure without saying when is telling you nothing, because any agency can quote the best month it ever had. Ours say what the site was doing on the first day of the campaign and on the last.
Traffic figures come from Semrush, which estimates visits from ranking positions and search volumes. It is a model rather than a count. We say so on every page. Where a campaign has finished, the figures stop at the end of it.
The charts are worth more attention than the headline figures. Some of these campaigns showed almost nothing for the first five to eight months. That is what this work looks like on a new domain. Anybody promising otherwise is selling something else.
What They Have in Common
Accountancy, tattoo studios, landscaping, vaping, packaging. These businesses have nothing to do with each other. The work behind every one of them is the same.
Every campaign starts with an audit of the website and, where the business serves a local area, its Google Maps listing. The site is then organised into topical clusters, each with a landing page for the service, a hub page for the subject and informational pages beneath it. Every page carries structured data and links to the others in its cluster. The site is audited again every three months, pages that rank get clear calls to action and pages that do not rank are rebuilt.
That is the whole method. It is written out in full on each case study page, because a result nobody can explain is worth nothing to the next business reading it.
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