Local SEO Services
that turn your postcode into profit.
Local SEO is how small businesses get found on Google by the people already looking to buy. Most local businesses rely on word of mouth or rented directory listings. Neither builds an asset you own. Our local SEO services build rankings, authority and a steady stream of enquiries that belong to you.
Your best customers are searching
and finding someone else.
Every month thousands of people in your area search Google for exactly what you sell. If your business is not ranking, they are calling a competitor instead. Local SEO fixes that by making your website the first thing they see.
Word of mouth is unpredictable
Referrals fill a calendar until they do not. One slow month can turn into three. Local SEO replaces that uncertainty with a steady flow of enquiries from people actively searching for your service.
Directories take the margin
Checkatrade, Yell, MyBuilder and similar platforms charge whether you win work or not. You are renting visibility. The moment you stop paying, you vanish. Local SEO builds something you own.
Ads stop the moment your budget does
Google Ads deliver enquiries for as long as you keep paying. Switch the budget off and the calls stop that day. Organic rankings compound, earning traffic long after the initial work is done.
Most local websites are invisible
A website with one services page and five stock photos gives Google almost nothing to rank. Competitors with better structured sites, optimised Google Business Profiles and local citations are taking the searches that should be yours.
Everything your business needs
to rank locally.
Our local SEO services are full-service. No cherry picking. No leaving you to figure out the technical work yourself. We handle every element Google uses to decide who ranks in your area.
Full site audit
A complete Semrush audit of every page, heading, meta element and technical issue on your website, with a prioritised fix list.
Google Business Profile
Full optimisation of your profile, categories, services and posts so you appear in the map pack for searches in your area.
Service pages
A dedicated page for every core service you offer, written to match the exact phrasing your customers use when searching Google.
Schema markup
Structured data added to every key page so Google can parse your business type, services, reviews and location correctly.
Topical clusters
Landing pages, hub pages and informational articles all internally linked. This is how Google decides you are an authority.
Citations and NAP
Your Name, Address and Phone consistent across every directory Google checks. Inconsistency kills local rankings faster than anything else.
Review strategy
A consistent, compliant review acquisition process that builds ranking signals and the social proof your enquiries need to convert.
Conversion optimisation
CTAs, contact forms and sales funnels on pages generating traffic so more of your visitors turn into real enquiries.
Transparent reporting
A live Microsoft Planner board so every task is visible. Three-weekly updates in plain English. Quarterly full re-audits.
How local SEO actually works
month by month.
We do not trade in vague promises. Here is exactly what happens when you work with us, in plain English, starting the day you sign up.
Audit and foundation build
Complete Semrush audit of your website. Service pages created or rebuilt. Schema added across every key page. Google Business Profile fully optimised. NAP made consistent across every directory. This is the structural work that most agencies skip or do once and never revisit.
Topical cluster and content build
A landing page, a hub page and supporting informational articles are written and internally linked. This structure tells Google you are an authority on your service in your area. Real local signals are added. Rankings begin to move, first in the map pack and then in organic.
Ranking, conversion and review growth
Once rankings are moving, we focus on conversion. CTAs are added to traffic-generating pages. Underperforming pages are rebuilt. Your review acquisition is running consistently. Every three months you get a full site re-audit. Every three weeks you get a clear update.
You always know what is happening
Every task we run lives on a Microsoft Planner board you can see. You do not need to chase us. Every three weeks we email a short, specific summary of what we have worked on and what has moved. No jargon. No generic reports that tell you nothing specific about your business.
The typical ranking curve
of a local SEO engagement.
Local SEO compounds. The first three months set the foundation. The real lift happens from month four onward and keeps building as long as the work continues.
Enquiries per month, typical client
Based on average client data from small UK local businesses over a 12-month engagement. Your starting point and speed will vary with market size.
Local SEO for UK small businesses
across every trade and service.
We focus exclusively on small, local, service-led businesses in the UK. If your customers are within 25 miles of your door, we can rank you in front of them.
Local SEO vs
the alternatives.
Every option for getting more local enquiries has a real cost. Here is an honest side by side comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | Yes | No | Yes | Yes |
| Checkatrade | £80 to £250+ | No | Yes | No | Shared |
| Google Ads | £300 to £600+ | No | Yes | No | Yes |
| Rated People or MyBuilder | £100 to £300+ | No | Yes | No | Shared |
| Word of mouth only | £0 | Yes | N/A | No | Yes |
What local businesses see
when SEO works.
These are real outcomes from real clients. Not impressions. Not traffic vanity numbers. Actual enquiries and booked work.
"Before Lillian Purge my website was just there. Nobody found it. Within four months I was getting calls from people I had never met, all through Google. My diary has not had a quiet week since."
"I was spending £180 a month on Checkatrade and getting one or two enquiries. Same money with Lillian Purge and within six months I had stopped using Checkatrade entirely. The website does it all now."
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to move. All include the full foundation. The difference is scale and speed.
For businesses targeting a single town or postcode area. The most popular starting point.
- Full Semrush audit
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on every key page
- Topical cluster content
- NAP consistency check
- Google Maps audit
- Three-weekly client updates
- Quarterly re-audit
For businesses covering multiple towns or wanting faster results in a competitive area.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For firms operating across multiple regions or targeting national contract work.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions local businesses
always ask us.
Most SEO that does not work suffers from one of two problems: vague strategy or no sector knowledge. Generic agencies do not understand that a local business's entire customer base is within a few miles. They build links and write blog posts that generate no local traffic and report on metrics that do not reflect your phone ringing. We work exclusively on local businesses. We know what moves the map pack. We will tell you within the first conversation whether your current situation is fixable and how long it will realistically take.
In most UK local markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster than organic rankings because Google Business Profile work takes effect more quickly. We give you an honest assessment of your specific market at the outset. If your town is highly competitive, we tell you. If it is relatively open, we tell you that too. We do not promise page one in 30 days because that is not how SEO works.
That depends entirely on what an additional enquiry is worth to you. If your average job is £500 and you convert one in three enquiries, a single additional job per month more than covers the cost. The real question is whether you trust the work to produce those enquiries. That is why we offer a free audit first. You can see exactly what is wrong with your current website and what fixing it would realistically deliver before you commit to anything.
Mostly done for you. We need a small amount from you at the start: access to your website, your Google Business Profile and a list of the services you offer. After that we handle the work. We will occasionally ask for photos of completed work because real local photography makes a significant difference to both rankings and conversions. Beyond that, you focus on running your business and we focus on making sure people can find you.
Our agreements are 12 months with a 30-day notice clause after the initial term. We use a 12-month structure because SEO compounds over time and short-term engagements rarely produce the full potential of the work. Everything we build is yours. If you cancel, your website, all its content and your Google Business Profile improvements stay with you permanently. We do not hold your work hostage.
No. We work exclusively with UK-based small and local businesses. The local search landscape in the UK (including Google Business Profile rules, directory ecosystems and review platforms that matter) is different from other markets. We keep our focus narrow on purpose. It is the reason we can consistently deliver results.
Everything you need to know
before you spend a penny.
We have built a free library of 32 in-depth guides covering every aspect of local SEO for small businesses. No sign-up. No email capture. Just useful information.
The complete hub
for local SEO guides.
A full library covering local rankings, Google Business Profile, service page structure, reviews, AI search and everything in between. Written specifically for UK small businesses.
Local SEO Guides- Why most local websites fail to rank
- How to optimise your Google Business Profile
- What pages your website needs and why
- The role of reviews in local rankings
- How to rank for near me searches
- Local SEO vs Google Ads
- How to future-proof for AI search
- And 25 more in-depth guides
Find out exactly what is
holding your website back.
We will audit your website and Google Business Profile for free and tell you specifically what is stopping you from ranking. No generic report. No sales pitch disguised as advice. Just an honest assessment you can act on whether you work with us or not.
No commitment required · Response within one working day · Lillian Purge Ltd