Pay Per Click Advertising

At Lillian Purge we specialise in local SEO services and this section of our website is dedicated to helping businesses understand Pay Per Click advertising in a clear and practical way. PPC is one of the fastest ways to generate visibility and enquiries, but it is also one of the easiest areas to waste budget when the strategy is unclear. Our guidance focuses on explaining how PPC actually works, when it makes sense to use it and how it supports wider local SEO efforts.

This PPC guidance hub is written for small and local businesses that want honest answers rather than sales talk. We cover the fundamentals of Pay Per Click advertising, common mistakes to avoid, realistic costs and how to measure performance properly. The aim is to help businesses decide whether PPC is right for them and if so how to use it in a controlled and profitable way.

Does Pay Per Click Really Work?

This article explores whether Pay Per Click really works for businesses and under what conditions it delivers results. It is written for business owners who are sceptical about PPC or have tried it before without success. The guide explains why PPC works when structured correctly and why it fails when expectations, targeting or strategy are misaligned.

How Does Pay Per Click Advertising Work?

This guide explains how Pay Per Click advertising works from the ground up. It is aimed at businesses that are new to PPC and want to understand the mechanics behind it. The article breaks down auctions, bidding, keywords, targeting and ad delivery so readers can see how ads appear and why costs vary.

What is Pay Per Click Advertising?

This article explains what Pay Per Click advertising actually is and how it differs from other forms of online marketing. It is written for beginners who want a clear definition without technical jargon. The guide explains where PPC ads appear, how businesses are charged and why PPC is often used for fast visibility.

Common Mistakes Small Businesses Make with PPC

This guide highlights common mistakes small businesses make with PPC and explains how to avoid them. It is aimed at businesses that feel PPC is expensive or ineffective. The article covers issues such as poor targeting, weak landing pages, lack of tracking and unrealistic budgets and shows how fixing these mistakes improves performance.

How Much Do Google Ads Cost?

This article explains how much Google Ads cost and what factors influence pricing. It is written for businesses trying to decide whether Google Ads fit their budget. The guide breaks down cost per click, competition levels and industry differences so readers can set realistic expectations before advertising.

How Pay Per Click Advertising Supports Local SEO

This guide explains how Pay Per Click advertising supports local SEO rather than replacing it. It is aimed at businesses that want to understand how paid and organic strategies work together. The article explains how PPC improves visibility, brand recognition and data insights that can strengthen long term local SEO performance.

How to Set a Realistic PPC Budget for Your Business

This article explains how to set a realistic PPC budget based on goals, industry and competition. It is written for businesses that want to avoid under or overspending. The guide helps readers understand learning periods, testing budgets and how to scale PPC safely over time.

The Difference Between PPC and SEO: When to Use Each

This guide compares PPC and SEO and explains when each approach makes sense. It is aimed at businesses deciding where to invest their marketing budget. The article explains the strengths and limitations of both strategies and how using them together often produces the best results.

The Importance of A/B Testing in Pay Per Click Advertising

This article explains why A/B testing is critical in Pay Per Click advertising. It is written for businesses that want to improve performance without increasing spend. The guide explains what to test, how testing reduces wasted budget and why continuous optimisation is essential for long term PPC success.