More plumbing work, from the people already searching for it

SEO for Plumbers

£350per month, one plan

Every day people near you type plumber into Google. This puts your business in front of them, on the map and in the results, then keeps it there. Everything handled, with no setup fee.

Local SEOGoogle MapsWebsiteAI searchSocial
One fee, no per-lead charges
Built for the trade
Updates every 3 weeks

SEO means showing up when someone nearby searches for a plumber, on Google, on the map and increasingly inside AI answers. We build your website into the searches that turn into phone calls: emergency call-outs, blocked drains, leaks, boiler repairs, bathroom installs and the everyday jobs. You get found. You get the call. You quote the work.

The demand is already there

How many people search for a plumber near you

These are real monthly search numbers for plumber terms across the UK. Every one is a person looking to hire someone. The only question is whose name they find first. Right now, in most areas, it is not the local plumber. It is whoever did the work to be found.

1London51,080
2Edinburgh11,180
3Birmingham8,900
4Manchester7,100
5Bristol7,080
6Reading6,260
7Leeds5,690
8Eastbourne5,000
9Glasgow4,970
10Sheffield4,540
11Liverpool4,230
12Nottingham4,050
13Oxford3,790
14Brighton3,720
15Leicester3,710
16Cardiff3,600
17Watford3,600
18Norwich3,540
19Milton Keynes3,490
20Southampton3,410
21Coventry3,280
22Chelmsford3,270
23York3,230
24Colchester3,100
25Swindon3,050
26Ipswich3,040
27Aberdeen2,980
28Hull2,930
29Newcastle2,900
30Belfast2,810
31Derby2,810
32Stoke2,810
33Slough2,800
34Portsmouth2,780
35Telford2,720
36Warrington2,700
37Cambridge2,670
38Bolton2,610
39Shrewsbury2,590
40St Albans2,570
41Bradford2,530
42Exeter2,420
43Southend2,410
44Wolverhampton2,290
45Cheltenham2,240
46Wakefield2,240
47Worcester2,200
48Huddersfield2,160
49Northampton2,130
50Loughborough2,100
51Plymouth2,100
52Basingstoke2,010
53Worthing1,990
54Sunderland1,980
55Newport1,950

Figures are rounded monthly UK search volumes for plumber related terms in each area. Not sure where you stand in your own town? We will pull the numbers for your area free.

The numbers behind the trade

Searches you are not showing up for yet

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monthly searches for plumbers near me
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monthly searches for emergency plumber near me
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monthly searches for plumber terms across UK towns and cities
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local search terms we mapped for the trade
One plan, everything handled

What is included

You do not need to buy SEO, a website person, a maps person and a social person separately. It is all one job to us, on one monthly fee. Tap through to see what each part does for your business.

Local SEO

The core of it. We build your site around the searches that bring work, so when someone in your area looks for a plumber you are one of the names they see. Landing pages, service pages, supporting guides and a tight internal structure that Google trusts.

Google Maps

The map pack sits above the normal results. For local trades it is often where the call comes from. We set up and sharpen your Google Business Profile so you show for nearby searches, then keep it worked on rather than left to drift.

Website management

Your site is looked after, not left alone. Pages built and updated, load speed watched, calls to action in the right places so a visitor becomes an enquiry rather than a bounce.

AI optimisation

More people now ask AI assistants who to call. We structure your content and data so those tools can read it and recommend you, which is fast becoming its own front door to your business.

Facebook

Regular posts that keep your business visible to local people and remind past customers you exist. Local recommendation still runs on Facebook in most towns.

Instagram

Before and after shots, finished bathrooms and tidy pipework photograph well and build trust. We keep a steady feed going so your work speaks for itself.

LinkedIn

Two posts a week aimed at the commercial and landlord side, where letting agents, property managers and businesses look for a reliable plumbing contractor.

How it works

Four steps, then we keep going

STEP 01

We study your patch

We audit your website and your area to find the searches worth winning and the jobs worth chasing.

STEP 02

We build the pages

A landing page, service pages, a hub and supporting guides, linked into a tight cluster with the right structure behind it so Google understands you.

STEP 03

We turn visits into calls

Clear calls to action on the pages that rank, your Google Maps listing sorted and your reviews put to work.

STEP 04

We keep at it

An update on the work every three weeks and a full audit every quarter. SEO rewards the ones who do not stop.

Worth a look

What could more visibility be worth

Drag the sliders. Even a handful of extra jobs a month adds up quickly against a monthly SEO fee. This is a rough illustration to think with, not a promise of results.

Illustrative extra work per month
£1,760

Illustration only. Real results depend on your area, your competition and the work you take. We do not guarantee figures.

Where your money goes

Own your work, do not rent it

Lead platforms

  • You pay for every single lead
  • The same lead is sold to your rivals
  • The customer belongs to the platform
  • Stop paying and it all disappears

Doing it yourself

  • Free but painfully slow
  • Easy to get wrong without knowing
  • Time you do not have after a day on the tools
  • No one watching whether it works

SEO with Lillian Purge

  • You own your rankings and your reviews
  • Calls come straight to you
  • One monthly fee with no per-lead charge
  • It keeps building month after month
Simple pricing

One clear monthly fee

Most popular Local SEO
£350
per month
  • One service area
  • Local SEO and Google Maps
  • Website management
  • AI optimisation
  • Facebook, Instagram and LinkedIn
  • Quarterly audits and monthly reporting
Get started
Growth
£750
per month
  • Everything in Local SEO
  • Several service areas covered
  • More competitive search terms
  • Wider content programme
  • For plumbers expanding their patch
Enquire
National
£1,550
per month
  • Everything in Growth
  • National reach
  • For larger and multi-branch firms
  • Full commercial and B2B targeting
  • Priority support
Enquire
SEO done properly, from £350 a month

Let the next job find you.

We get your plumbing business in front of local people at the exact moment they need you, then keep it there. One plan. One fee. No per-lead charges.

Everything included in your plan:

Local SEO campaign Google Maps optimisation Full website management AI optimisation (GEO) Facebook, Instagram and LinkedIn Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

SEO for plumbers, answered

How does SEO get a plumber more work?
People who need a plumber search for one, usually on a phone, usually with words like plumber near me or emergency plumber. SEO puts your business in front of those people at the moment they are ready to call. We build your website, your Google Business Profile and your search presence so that when someone nearby needs a blocked drain cleared, a boiler fixed or an emergency call-out, they find you first. More visibility at the right moment means more calls. More calls mean more quotes.
How much does SEO cost for a plumber?
Our plans start at £350 a month for local SEO covering one service area, with everything included: local SEO, Google Maps, website management, social, AI optimisation, quarterly audits and monthly reporting. Larger plans cover more areas or national reach. There is one clear monthly fee and no setup charge, so you always know what you are paying. The complete guide breaks it down further.
How long does SEO take to work for a plumber?
SEO is a build, not a switch. Google Maps and quieter local terms can move in the early weeks. The more competitive searches usually take a few months of steady work to climb and hold. We will not promise page one by a certain date, because no one can say for sure. What we do promise is consistent work every month and clear reporting so you can see exactly what is happening.
Do I still need Checkatrade or MyBuilder if I have SEO?
Those platforms charge you for every lead and the same lead often goes to several plumbers at once, so you are paying to compete. SEO is different. You own your rankings and the calls come straight to you with no per-lead charge. Many plumbers keep a platform ticking over while their own search presence grows, then lean on it less as the direct calls build. We weigh it up properly in local SEO vs MyBuilder and Checkatrade.
Which areas can you rank my plumbing business in?
One area on the local plan, more areas on the larger plans. If you cover several towns we build the site so each area has its own reason to rank rather than one page trying to cover everywhere, which is covered in ranking across multiple service areas. The demand table on this page is a good place to start when deciding where to compete.
Is this only for emergency work or bigger jobs too?
Both. Emergency call-outs, blocked drains and leaks are the urgent bread and butter and we target each one directly. If you take bigger installs like boilers and bathrooms we target that higher-value work separately, because the people searching for it use very different words to someone with a burst pipe.

Getting Your Business Ranking Higher is Just One Click Away.