SEO for Plumbers
that makes your phone ring.
When a pipe bursts at 11pm, nobody asks for a recommendation. They search Google. Local SEO puts your business in front of those searches so the call goes to you and not the plumber who ranked above you.
Why most plumbing businesses
miss the jobs that are right there
Plumbing is one of the highest-intent local search categories on the internet. People are not browsing. They have a problem and they need it fixed now. The plumber who ranks gets the call. The one who does not gets nothing.
Emergency searches go to whoever ranks first
Burst pipes, blocked drains, boiler breakdowns. Nobody calls a mate for a recommendation at 10pm. They search "emergency plumber near me" and call whoever appears first. If that is not you, the job is already gone.
Checkatrade is rented visibility you do not control
Checkatrade and MyBuilder take a monthly fee whether the phone rings or not. Change their terms and you lose your leads overnight. A ranked website means every enquiry is yours and no platform can take it away.
Your website is invisible for the searches that matter
Most plumbing websites exist but rank for nothing useful. No location signals, no service-specific pages, no schema. Google has nothing to work with and your competitors take every search while your site sits idle.
Another plumber in your town is taking your work
Right now, someone in your area is ranking for "plumber in [your town]", "boiler repair near me" and "emergency plumber [city]". Every day that passes, those calls are going to them. Local SEO changes that.
What we actually do
each month
We do not sell vague promises. Here is exactly what happens when you work with us, in plain English.
Full site audit and foundation build
We run a complete Semrush audit to identify every structural issue on your website. We then build dedicated service pages for every service you offer: boiler installation and repair, burst pipes, blocked drains, bathroom fitting, gas safety checks and more. We apply schema markup, optimise your Google Business Profile and ensure your NAP is consistent across all directories. This is the foundation work most agencies skip.
Topical cluster and content build
We build a topical cluster around your services: a landing page, a hub page and informational articles all linked internally. This tells Google you are the authority on plumbing in your area. We target both planned and emergency search terms and create the local signals that move you into the map pack where the highest-intent searches click.
Ranking, conversion and review strategy
Once rankings start moving we add prominent call buttons and enquiry forms to pages generating traffic. We reconstruct content on pages that are not ranking. We audit your Google Maps profile and build a review acquisition strategy so your star rating climbs consistently. Every three months you get a full site re-audit. Every three weeks we update you on exactly what we are working on.
You always know what is happening
We use Microsoft Planner so every task on your project is visible. You do not need to chase us for updates. We contact you every three weeks with a clear summary of what we have worked on, what has moved and what comes next. No jargon. No vague reports.
Local SEO vs the alternatives
Every option for growing an accountancy client base has a cost. Here is an honest comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Checkatrade / MyBuilder | £100–£300+ | ✗ No | ✓ Yes | ✗ No | ✗ Shared |
| Google Ads | £300–£600+ | ✗ No | ✓ Yes | ✗ No | ✓ Yes |
| Word of mouth only | £0 | ✓ Yes | ✗ N/A | ✗ No | ✓ Yes |
What plumbing businesses see
when SEO works
These are the outcomes our clients report. Not impressions. Actual calls and booked jobs.
Guarantee
"We used to rely almost entirely on word of mouth and Checkatrade. Since Lillian Purge built out our website properly we get regular enquiries coming through without us having to do anything. The phone rings from people we have never heard of and that never used to happen."
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to grow. All include the core work.
For accountancy firms targeting a single town or postcode area.
- Full site audit on Semrush
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on all key pages
- Topical cluster content
- NAP consistency check
- Google Maps audit
- 3-weekly client updates
- Quarterly re-audit
For practices covering multiple towns or competing in a larger market.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For accountancy groups or firms targeting multiple regions across the UK.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions plumbers
always ask us
Checkatrade gives you visibility on their platform. The moment you stop paying, you disappear. SEO builds rankings on Google itself, the place where most plumbing searches start. Your Checkatrade profile and your Google rankings work on two separate platforms and most plumbers who cancel their directory listings do so because their own website is generating enough work to make it unnecessary.
In most UK local plumbing markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster because the Google Business Profile work takes effect more quickly. Emergency search terms tend to move faster than planned service terms. We give you an honest assessment of your specific area before you commit.
If one additional booked job per month covers the cost, the return is immediate. For most plumbers a single bathroom installation, boiler replacement or central heating job more than covers £350 a month. That is why we offer a free audit first so you can see exactly what your website is missing before you commit to anything.
Not necessarily. We work with your existing website wherever possible. The audit tells us what needs to be added, changed or built. In most cases we add service pages and local content within your existing site rather than starting from scratch. If your current site has technical problems that cannot be fixed within it, we will tell you that honestly upfront.
Your rankings do not disappear overnight. Everything we build is yours. All content, all technical improvements and all Google Business Profile enhancements stay with you permanently. Rankings may gradually move over time without ongoing optimisation but the foundation we build does not vanish the day you cancel.
Read before you
spend a penny on SEO
We have built a free library of in-depth guides covering every aspect of local SEO for UK plumbing businesses. No sign-up required.
The Plumber's Guide
to ranking on Google
In-depth guides covering local rankings, emergency search optimisation, Google Business Profile, service page structure, reviews and everything in between. Written specifically for UK plumbing businesses.
Browse all guides- Why most plumbing websites fail to rank locally
- How to rank for emergency plumber searches
- How to optimise your Google Business Profile
- What service pages your website needs
- The role of reviews in local plumbing rankings
- SEO vs Checkatrade compared honestly
- How to rank for near me searches as a plumber
- How to future-proof your business for AI search
Find out exactly what is
holding your website back
We will audit your website and Google Business Profile for free and tell you specifically what is stopping you from ranking for local plumbing searches. No generic report. No sales pitch. Just an honest assessment you can act on whether you work with us or not.
Request Your Free AuditNo commitment required · Response within one working day · Lillian Pur