Google Analytics

We help local businesses with local SEO services and our Google Analytics section has been created to support that work by giving business owners clear insight into how their website is actually performing. Understanding traffic, user behaviour and conversions is essential for improving local visibility, and Google Analytics is one of the most important tools available for making informed decisions rather than relying on assumptions.

This section is designed for businesses that want to understand where their website visitors come from, how they interact with pages and which actions lead to real enquiries or sales. We focus on explaining Google Analytics in a practical way, showing how local businesses can track organic traffic, local search performance, calls, form submissions and other key actions that matter for growth. The guidance avoids unnecessary complexity and concentrates on the reports and metrics that genuinely support local SEO improvements.

Our Google Analytics guidance also helps businesses connect data to strategy. Rather than just showing numbers, we explain how to interpret trends, identify problem areas and spot opportunities for better local rankings. This includes understanding which pages attract local users, how mobile visitors behave differently and where people drop off before converting. These insights allow businesses to refine content, improve user experience and strengthen their overall local SEO performance.

The aim of this section is to give local businesses confidence when using Google Analytics as part of their marketing toolkit. By understanding what the data is telling you, it becomes much easier to measure the impact of local SEO work, justify marketing decisions and focus effort where it delivers the strongest return.

How to Create Google Analytics Account

This article explains how to create a Google Analytics account step by step and is written for businesses that are setting up analytics for the first time. It guides readers through the initial account creation process, property setup and key configuration choices so they can start tracking website data correctly from day one. The guide helps avoid common setup issues that can lead to missing or inaccurate data later.

How to Use Google Analytics

This guide explains how to use Google Analytics in a practical way rather than just describing what the platform does. It is aimed at business owners who already have Analytics installed but are unsure how to interpret the data. The article focuses on key reports, metrics and insights that help businesses understand traffic behaviour, user journeys and conversion performance.

Is Google Analytics Free?

This article answers the common question of whether Google Analytics is free and explains what is included in the free version. It is written for businesses deciding whether Analytics is worth using or whether there are hidden costs. The guide clarifies the difference between the standard free platform and enterprise options so readers know exactly what they can access without paying.

What is Google Analytics?

This article provides a clear explanation of what Google Analytics is and why it is such an important tool for businesses. It is designed for beginners who want to understand the purpose of Analytics without technical jargon. The guide explains how Google Analytics collects data, what it can track and how it supports better marketing and SEO decisions.

What is Google Analytics 4?

This guide explains what Google Analytics 4 is and how it differs from previous versions of Google Analytics. It is written for businesses that are transitioning to GA4 or trying to understand the new reporting model. The article breaks down events, engagement metrics and the new data structure so readers can adapt confidently to the updated platform.

What is Organic Traffic Google Analytics?

This article explains what organic traffic means within Google Analytics and why it is important for SEO. It is aimed at businesses that want to understand how visitors from search engines behave on their site. The guide shows how organic traffic is measured, where to find it in reports and how it reflects the performance of SEO efforts.

How to Add Google Analytics to WordPress?

This guide explains how to add Google Analytics to a WordPress website correctly. It is written for business owners who want to ensure their site is tracking data accurately. The article covers different setup methods and explains how to verify that Analytics is working properly once installed.

Common Mistakes When Setting Up Google Analytics (and How to Fix Them)

This article highlights common mistakes businesses make when setting up Google Analytics and explains how to fix them. It is aimed at businesses that suspect their data may be incomplete or inaccurate. The guide helps readers identify issues such as incorrect tracking, missing conversions or misconfigured settings and shows how correcting these problems improves reporting quality.

How to Segment Local Traffic in Google Analytics

This guide explains how to segment local traffic in Google Analytics to better understand how nearby customers interact with a website. It is written for businesses focused on local SEO who want clearer insights into geographic performance. The article shows how segmentation helps identify local behaviour patterns and measure the impact of location based optimisation.

How to Use Google Analytics to Track Local SEO Performance

This article explains how to use Google Analytics to track local SEO performance effectively. It is aimed at businesses that want to measure the real impact of their local search strategy. The guide shows how to connect traffic data, user behaviour and conversions to local SEO activity so businesses can see what is working and where improvements are needed.

Understanding Bounce Rate and Engagement Rate in GA4

This guide explains bounce rate and engagement rate in GA4 and why these metrics matter for modern analytics. It is written for businesses confused by changes introduced in Google Analytics 4. The article clarifies how engagement is measured, how bounce rate is calculated in GA4 and how these metrics help evaluate user experience and content effectiveness.