Google My Business

Google Business Profile & Maps Guidance Hub

At Lillian Purge we specialise in local SEO services and this section of our website is dedicated to helping businesses understand how Google Business Profile and Google Maps actually work. These platforms play a major role in whether a business appears in local search results and in the local map pack, yet they are often misunderstood or underused. Our guidance focuses on clarity, practical steps and real world scenarios rather than vague advice.

This section is designed for business owners who want to improve local visibility, fix common issues and make better decisions around Google Business Profile optimisation. Whether you are setting up a listing for the first time, trying to resolve visibility problems or looking to strengthen performance in local search, these articles explain what matters, why it matters and how to take action confidently.

Do Google Reviews Help SEO

This article explains whether Google reviews actually help SEO and how they influence local rankings and customer trust. It is written for businesses that collect reviews but are unsure how they impact visibility. The guide breaks down how review quantity, quality, recency and engagement affect local search performance and why reviews matter for both rankings and conversions.

How Do I Add My Business to Google?

This guide explains how to add your business to Google step by step. It is aimed at businesses that are setting up a Google Business Profile for the first time and want to ensure it is done correctly. The article covers the setup process, verification and key details that help Google understand your business from the start.

How to Delete My Business from Google?

This article explains how to delete a business from Google and when it is appropriate to do so. It is written for businesses that have closed, moved or have duplicate or incorrect listings. The guide helps readers understand the difference between removing, closing or marking a business as permanently closed and how each option affects visibility.

What Is Google My Business?

This guide explains what Google My Business is and how it supports local search visibility. It is designed for businesses that want a clear understanding of the platform without technical jargon. The article explains what a Google Business Profile does, how it connects to Google Maps and why it is essential for local SEO.

Why Is My Business Not Showing Up on Google

This article explores the most common reasons a business is not showing up on Google or Google Maps. It is written for business owners who are confused or frustrated by a lack of visibility. The guide explains factors such as verification issues, category choices, competition and optimisation gaps and how to fix them.

How Much Data Would Google Maps Use?

This guide explains how much data Google Maps uses and what factors influence data consumption. It is aimed at users and businesses that rely on Google Maps regularly and want to understand data usage on mobile devices. The article breaks down navigation, map loading and background usage in a clear way.

How to Find Latitude and Longitude in Google Maps

This article explains how to find latitude and longitude in Google Maps quickly and accurately. It is written for businesses and users who need precise location coordinates for listings, forms or technical purposes. The guide shows simple methods for both desktop and mobile users.

The Role of Google My Business in the Local Map Pack

This guide explains the role Google Business Profile plays in the local map pack and why it is critical for local SEO. It is aimed at businesses trying to improve visibility in map results. The article explains how optimisation, relevance, proximity and prominence influence map pack rankings.

How Service Based Businesses Can Optimise Their GMB Profile

This article focuses on how service based businesses can optimise their Google Business Profile effectively. It is written for businesses that do not rely on a physical shopfront but still want strong local visibility. The guide explains service areas, categories, descriptions, photos and ongoing optimisation techniques that support local search performance.