HOW DO I ADD MY BUSINESS TO GOOGLE?

Adding your business to Google is one of the most important steps you can take to improve your visibility online. When potential customers search for a product or service, they often turn to Google first. By creating a verified business listing, you ensure that your company appears in local search results, on Google Maps and in the sidebar knowledge panel. This not only helps people find you more easily but also adds credibility and trust to your brand.

Whether you run a café, salon, retail shop or service-based business, having a complete and accurate listing on Google gives you the best chance of reaching customers at the right moment. It also allows you to share key information such as opening hours, contact details and customer reviews. In today’s search driven environment, if your business is not listed, it is missing out on valuable traffic.

Creating a Google Business Profile

The first step in adding your business to Google is creating a Google Business Profile. This is the platform that manages your presence across Google Search and Google Maps. You will need a Google account to begin. Once logged in, go to the Google Business Profile manager and click to add a new business.

You will be asked to enter essential details such as your business name, category and physical location. If your business operates within a defined service area rather than from a storefront, you can choose to hide your address and instead specify the regions you cover. It is important to be as accurate and consistent as possible. Google uses this information to match your business with relevant searches and to verify your listing.

Once the core details are entered, you will need to verify your business. This step is essential to prevent unauthorised edits and to show users that your business is legitimate. Most verifications are completed by postcard, where Google sends a code to your business address within a few days. Other methods such as phone or email may be available depending on your business type.

Optimising Your Business Information

After verification, you can complete your profile with more detailed information. This includes opening hours, a phone number, your website address and any accessibility or service attributes. If you offer takeaway, delivery or online appointments, you can add these options to help users understand what you provide.

Uploading photos of your premises, staff or products makes your listing more appealing and informative. Customers are more likely to engage with profiles that feature professional and up to date images. You can also add a business description that explains who you are, what you offer and what makes you different. This helps potential customers form a connection before they even visit your website or location.