
HOW TO DELETE MY BUSINESS FROM GOOGLE
Removing your business from Google is a decision that should be taken carefully, as it can significantly affect your online presence and customer reach. Whether your business has permanently closed, changed ownership or no longer needs a digital footprint, understanding how to delete your Google listing properly ensures that outdated information does not continue to appear in search results or on Google Maps.
Google Business Profiles are designed to help users find accurate and relevant local information. If a business remains listed despite being inactive or closed, it can lead to confusion, negative customer experiences and a poor reputation. Deleting or marking your business as permanently closed allows you to manage expectations and maintain control over your digital identity.
Closing or Removing a Business Listing
The most direct way to remove a business from Google is to log into your Google Business Profile and either mark the business as permanently closed or request removal. If the business is no longer operating, the permanent closure option ensures that users can see the correct status while preserving the listing’s history. This is particularly helpful if you plan to reopen in the future or hand over operations to a new owner.
To begin the process, sign in to your Google account and access your Business Profile through the Google Business dashboard. Select the appropriate business location and navigate to the section labelled Business Information. From here, you will see the option to mark the business as permanently closed. Once selected, the listing will display a message to users indicating that the business is no longer in operation.
If the business was added in error, or if it violates Google’s listing guidelines, you can also request full removal. This is done by selecting the Remove Business option and following the instructions. Google may take a few days to process the request, and in some cases, additional verification may be required.
Understanding What Happens After Deletion
Deleting your business from Google does not remove all traces of its existence. Cached versions of your listing or references in local directories may continue to appear for a period of time. However, the active profile will no longer be visible in search results or Maps. If someone searches for the business, they will see a notice that it has been removed or closed.
If your business had customer reviews, photos or posts, these will no longer appear in the main results, though Google may retain the data for a short time internally. Deleting a listing also means you will lose access to insights and analytics, so it is advisable to download any important data before completing the removal.
It is important to note that deleting a business profile does not prevent others from adding a similar or identical listing. For this reason, you may wish to monitor Google for any duplicate or unofficial entries that might be created after removal. Keeping ownership of your listing and marking it as closed is often a safer option than full deletion if brand protection is a concern.
Managing Listings in the Case of Relocation or Rebranding
If your business has changed address, rebranded or merged with another company, deleting the original listing may not be the best solution. In these cases, it is better to update the existing profile with the new information. This allows you to retain reviews, search visibility and customer trust.
You can change the business name, address, contact details and category within your profile. Google may require verification for significant changes, especially if they affect how users find your business. Once updated, the listing will reflect the new branding and location, and previous customers will still be able to find you under the same digital footprint.
If the business has been taken over by new ownership but retains the same name and premises, ownership of the profile can be transferred. This process ensures continuity and avoids unnecessary deletion and re-registration. Only when the business has ceased to exist completely, and there is no value in retaining the profile, should you consider full deletion.
Handling Customer Queries After Deletion
Even after removing or closing a business listing, customers who have interacted with you in the past may still search for information. It is a good idea to leave a notice on your website or social channels explaining the closure or changes, so that loyal customers are not left without guidance. If you are moving locations or changing business names, ensure that redirects and announcements are in place to prevent confusion.
You may also receive questions or reviews during the transition period. If your listing is marked as permanently closed rather than deleted, you can still respond and clarify the situation. This helps protect your reputation and shows that you are still taking responsibility for customer interactions.
Final Thoughts on Deleting a Business from Google
Deciding to delete your business from Google is not always simple. While it can help remove outdated or unwanted information, it can also erase valuable data and connections. In many cases, marking a business as permanently closed or updating the profile is a better solution than complete removal.
Before taking action, consider what you want to achieve and whether your decision will support long term business or branding goals. Managing your online presence carefully, even at the end of a business lifecycle, is an important part of maintaining your professional reputation.
More Google My Business Guides
Optimizing Your Google My Business Profile for Maximum Visibility

Maximise Your Reach With Our Local SEO
At Lillian Purge, we understand that standing out in your local area is key to driving business growth. Our Local SEO services are designed to enhance your visibility in local search results, ensuring that when potential customers are searching for services like yours, they find you first. Whether you’re a small business looking to increase footfall or an established brand wanting to dominate your local market, we provide tailored solutions that get results.
We will increase your local visibility, making sure your business stands out to nearby customers. With a comprehensive range of services designed to optimise your online presence, we ensure your business is found where it matters most—locally.
Strategic SEO Support for Your Business
Explore our comprehensive SEO packages tailored to you and your business.
Local SEO Services
From £550 per month
We specialise in boosting your search visibility locally. Whether you're a small local business or in the process of starting a new one, our team applies the latest SEO strategies tailored to your industry. With our proven techniques, we ensure your business appears where it matters most—right in front of your target audience.
SEO Services
From £1,950 per month
Our expert SEO services are designed to boost your website’s visibility and drive targeted traffic. We use proven strategies, tailored to your business, that deliver real, measurable results. Whether you’re a small business or a large ecommerce platform, we help you climb the search rankings and grow your business.
Technical SEO
From £195
Get your website ready to rank. Our Technical SEO services ensure your site meets the latest search engine requirements. From optimized loading speeds to mobile compatibility and SEO-friendly architecture, we prepare your website for success, leaving no stone unturned.

With Over 10+ Years Of Experience In The Industry
We Craft Websites That Inspire
At Lillian Purge, we don’t just build websites—we create engaging digital experiences that captivate your audience and drive results. Whether you need a sleek business website or a fully-functional ecommerce platform, our expert team blends creativity with cutting-edge technology to deliver sites that not only look stunning but perform seamlessly. We tailor every design to your brand and ensure it’s optimised for both desktop and mobile, helping you stand out online and convert visitors into loyal customers. Let us bring your vision to life with a website designed to impress and deliver results.