SEO for Solicitors
Every day people near you type solicitor into Google. This puts your firm in front of them, on the map and in the results, then keeps it there. Everything handled, with no setup fee.
SEO means showing up when someone nearby searches for a solicitor, on Google, on the map and increasingly inside AI answers. We build your website into the searches that turn into enquiries: conveyancing, divorce and family law, wills and probate, personal injury and employment law and the everyday legal work. You get found. You get the enquiry. You take the client on.
How many people search for a solicitor near you
These are real monthly search numbers for solicitor and legal terms across the UK. Every one is a person looking to instruct someone. The only question is whose name they find first. Right now, in most areas, it is not the local firm. It is whoever did the work to be found.
Figures are rounded monthly UK search volumes for solicitor and legal terms in each area. Not sure where you stand in your own town? We will pull the numbers for your area free.
Searches you are not showing up for yet
What is included
You do not need to buy SEO, a website person, a maps person and a social person separately. It is all one job to us, on one monthly fee. Tap through to see what each part does for your firm.
Local SEO
The core of it. We build your site around the searches that bring instructions, so when someone in your area looks for a solicitor you are one of the names they see. Landing pages, practice-area pages, supporting guides and a tight internal structure that Google trusts.
Google Maps
The map pack sits above the normal results. For local firms it is often where the enquiry starts. We set up and sharpen your Google Business Profile so you show for nearby searches, then keep it worked on rather than left to drift.
Website management
Your site is looked after, not left alone. Pages built and updated, load speed watched, clear calls to action in the right places so a visitor becomes an enquiry rather than a bounce.
AI optimisation
More people now ask AI assistants which solicitor to use. We structure your content and data so those tools can read it and surface your firm, which is fast becoming its own front door to legal work.
Regular posts that keep your firm visible to local people and remind past clients you exist. Local recommendation still runs on Facebook in most towns.
Your team, your community work and plain-English legal tips build familiarity and trust. We keep a steady feed going so your firm feels approachable before someone ever calls.
Two posts a week aimed at the commercial and referral side, where businesses, accountants, estate agents and other professionals look for a firm to refer work to.
Four steps, then we keep going
We study your patch
We audit your website and your area to find the searches worth winning and the practice areas worth chasing.
We build the pages
A landing page, practice-area pages, a hub and supporting guides, linked into a tight cluster with the right structure behind it so Google understands you.
We turn visits into enquiries
Clear calls to action on the pages that rank, your Google Maps listing sorted and your reviews put to work.
We keep at it
An update on the work every three weeks and a full audit every quarter. SEO rewards the ones who do not stop.
What could more visibility be worth
Drag the sliders. Even a handful of extra matters a month adds up quickly against a monthly SEO fee. This is a rough illustration to think with, not a promise of results.
Illustration only. Real results depend on your area, your competition and the work you take. We do not guarantee figures.
Own your work, do not rent it
Directories and comparison sites
- You pay to appear or pay per enquiry
- The same enquiry is sent to several firms
- The client belongs to the platform
- Stop paying and your listing disappears
Doing it yourself
- Free but painfully slow
- Easy to get wrong without knowing
- Time you do not have between matters
- No one watching whether it works
SEO with Lillian Purge
- You own your rankings and your reviews
- Enquiries come straight to you
- One monthly fee with no per-enquiry charge
- It keeps building month after month
One clear monthly fee
- One service area
- Local SEO and Google Maps
- Website management
- AI optimisation
- Facebook, Instagram and LinkedIn
- Quarterly audits and monthly reporting
- Everything in Local SEO
- Several service areas covered
- More competitive practice-area terms
- Wider content programme
- For firms expanding their reach
- Everything in Growth
- National reach
- For larger and multi-office firms
- Full commercial and B2B targeting
- Priority support
Let the next client find you.
We get your firm in front of local people at the exact moment they need a solicitor, then keep it there. One plan. One fee. No per-enquiry charges.
Everything included in your plan:
One clear retainer. No setup fee.
