SEO for Electricians
that keeps your van on the road.
Fuse box replacements, EV charger installations, rewires, fault finding. Homeowners search for these jobs every day. Local SEO puts your business at the top of those searches so the enquiry comes to you before it goes to anyone else.
Why most electricians
are invisible for the searches that matter most
Electrical work is growing. EV chargers, solar installs, consumer unit upgrades, smart home wiring. Homeowners are searching for all of it. The electricians who rank for those searches are getting the work. The ones who do not are relying entirely on word of mouth and hoping it never dries up.
Word of mouth cannot keep up with how fast the market is growing
Demand for electrical work has never been higher. EV charger installations alone have created an entirely new stream of search traffic. A website that ranks for those terms captures work that simply did not exist a few years ago and cannot be reached through referrals alone.
Checkatrade takes a cut whether the job happens or not
Checkatrade and MyBuilder charge whether your phone rings or not. The enquiries they send go to multiple electricians simultaneously. A ranked website means the enquiry comes directly to you and every job you win costs you nothing extra.
Your website is not appearing for any useful searches
Most electrician websites exist but rank for nothing useful. No service pages, no location signals, no schema. Google has nothing to rank you for and the work goes to whoever has a better-structured website. That does not need to be the case.
Another electrician in your area is taking your work every single week
Right now, another electrician in your area is ranking for "electrician in [your town]", "EV charger installation near me" and "consumer unit replacement [city]". Every week that passes, those jobs are going to them. Local SEO closes that gap.
What we actually do
each month
We do not sell vague promises. Here is exactly what happens when you work with us, in plain English.
Full site audit and foundation build
We run a complete Semrush audit to identify every structural issue on your website. We then build dedicated service pages for everything you offer: consumer unit upgrades, rewires, EV charger installation, solar PV, fault finding, new builds, commercial electrical work and more. We apply schema markup, optimise your Google Business Profile and ensure your NAP is consistent across all directories. This foundation is what most agencies skip.
Topical cluster and content build
We build a topical cluster around your services: a landing page, a hub page and informational articles all linked internally. This tells Google you are the authority on electrical work in your area. We target both planned and urgent search terms, including the fast-growing EV and renewables searches, and create the local signals that move you into the map pack.
Ranking, conversion and review strategy
Once rankings start moving we add prominent call buttons and quote forms to pages generating traffic. We reconstruct content on pages that are not ranking. We audit your Google Maps profile and build a review strategy to grow your star rating consistently. Every three months you get a full site re-audit. Every three weeks we update you on exactly what we are working on.
You always know what is happening
We use Microsoft Planner so every task on your project is visible. You do not need to chase us for updates. We contact you every three weeks with a clear summary of what we have worked on, what has moved and what comes next. No jargon. No vague reports.
Local SEO vs the alternatives
Every option for growing an accountancy client base has a cost. Here is an honest comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Checkatrade / MyBuilder | £100–£300+ | ✗ No | ✓ Yes | ✗ No | ✗ Shared |
| Google Ads | £300–£600+ | ✗ No | ✓ Yes | ✗ No | ✓ Yes |
| Word of mouth only | £0 | ✓ Yes | ✗ N/A | ✗ No | ✓ Yes |
What electrical contractors see
when SEO works
These are the outcomes our clients report. Not impression data. Actual calls and job enquiries.
Guarantee
"Really happy with how things have gone. The work has been consistent and we are getting enquiries through the website regularly now."
"Good results across both businesses. We are seeing more enquiries online than we were before and the phone has been busier."
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to grow. All include the core work.
For accountancy firms targeting a single town or postcode area.
- Full site audit on Semrush
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on all key pages
- Topical cluster content
- NAP consistency check
- Google Maps audit
- 3-weekly client updates
- Quarterly re-audit
For practices covering multiple towns or competing in a larger market.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For accountancy groups or firms targeting multiple regions across the UK.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions electricians
always ask us
Checkatrade gives you visibility on their platform. Your own website ranking on Google gives you visibility everywhere else. The two are not the same thing. Most electricians who build strong organic rankings through their own website find they need Checkatrade less over time because their website is generating more than enough work on its own without the monthly fee attached to it.
In most UK local electrical markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster because the Google Business Profile work takes effect more quickly. EV and renewables search terms often move faster than general electrical terms because competition is still lower. We give you an honest assessment of your area before you commit.
If a single EV charger installation or consumer unit upgrade enquiry per month covers the cost, the return is immediate. For most electrical contractors one additional job per month from the website comfortably justifies the investment. That is why we offer a free audit first so you can see exactly what your website is missing before you commit to anything.
Not necessarily. We work with your existing website wherever possible. The audit tells us what needs to be added or changed. In most cases we add service pages and local content within your existing site rather than starting again. If your current site has technical issues that cannot be resolved within it, we will be upfront about that from the start.
Your rankings do not disappear overnight. Everything we build is yours. All content, all technical improvements and all Google Business Profile enhancements stay with you permanently. Rankings may gradually move over time without ongoing optimisation but the foundation we build does not vanish the day you cancel.
Read this before you
spend a penny on SEO
We have built a free library of in-depth guides covering every aspect of local SEO for UK electrical contractors. No sign-up. No email capture.
The Electrician's Guide
to ranking on Google
In-depth guides covering local rankings, EV and renewables search optimisation, Google Business Profile, service page structure, reviews and everything in between. Written specifically for UK electrical contractors.
Browse all guides- Why most electrician websites fail to rank locally
- How to rank for EV charger installation searches
- How to optimise your Google Business Profile
- What service pages your website needs
- The role of reviews in local electrical rankings
- SEO vs Checkatrade compared honestly
- How to rank for emergency electrician searches
- How to future-proof your business for AI search
Find out exactly what is
holding your website back
We will audit your website and Google Business Profile for free and tell you specifically what is stopping you from ranking for the electrical searches happening in your area. No generic report. No sales pitch. Just an honest assessment you can act on whether you work with us or not.
Request Your Free AuditNo commitment required · Response within one working day · Lillian Pur