SEO for Roofers
that keeps your diary full.
Most roofing businesses get their work through word of mouth and repeat customers. Both dry up. Local SEO turns your website into a consistent source of new job enquiries from homeowners actively searching for roofers in your area right now.
Why most roofing businesses
have quiet periods they cannot predict
Referrals are great but you cannot plan your pipeline around them. When they slow down, most roofers have nothing else. A ranked website generates enquiries every week without you having to ask anyone for them.
Referrals dry up without warning
Word of mouth is unpredictable. One slow month becomes three. A website that ranks consistently for local roofing searches means new enquiries arrive without you depending on anyone to pass your name on.
Directories charge whether you win work or not
Checkatrade and MyBuilder charge a monthly fee whether your phone rings or not. You are renting visibility on someone else's platform. A high-ranking website means every enquiry comes directly to you and stays with you.
Your website is not finding homeowners
Most roofing websites exist but rank for nothing useful. A site with no location signals, no service-specific pages and no schema gives Google nothing to rank you for in local search. We fix every one of those problems.
Competitors are getting the calls you should be getting
Another roofer in your area is already ranking for "roofer in [your town]" and "roof repair near me". Every week that passes, they are getting the enquiries you should be getting. Local SEO closes that gap.
What we actually do
each month
We do not sell vague promises. Here is exactly what happens when you work with us, in plain English.
Full site audit and foundation build
We run a complete audit using Semrush to identify every structural issue on your website. We then build dedicated service pages for every roofing service you offer: repairs, replacement, flat roofing, guttering and more. We apply schema markup, optimise your Google Business Profile and set your NAP consistent across all directories. This foundation work is what most agencies skip entirely.
Topical cluster and content build
We build a topical cluster around your core services: a landing page, a hub page and informational articles all linked internally. This tells Google you are the authority on roofing in your area. We target the specific search terms homeowners use when they need a roofer urgently and create the local signals that move you into the map pack.
Ranking, conversion and review strategy
Once rankings start moving we add CTAs and enquiry forms to pages generating traffic. We reconstruct content on pages that are not ranking. We audit your Google Maps profile and implement a review strategy to build your reputation online. Every three months you get a full site re-audit. Every three weeks we update you on exactly what we are working on.
You always know what is happening
We use Microsoft Planner so every task on your project is visible. You do not need to chase us for updates. We contact you every three weeks with a clear summary of what we have worked on, what has moved and what comes next. No jargon. No vague reports.
Local SEO vs the alternatives
Every option for growing an accountancy client base has a cost. Here is an honest comparison.
| Channel | Monthly cost | You own it | Stops when you stop paying | Scales over time | Exclusive leads |
|---|---|---|---|---|---|
| Local SEO (Lillian Purge) | From £350 | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Checkatrade / MyBuilder | £100–£300+ | ✗ No | ✓ Yes | ✗ No | ✗ Shared |
| Google Ads | £300–£600+ | ✗ No | ✓ Yes | ✗ No | ✓ Yes |
| Word of mouth only | £0 | ✓ Yes | ✗ N/A | ✗ No | ✓ Yes |
What roofing businesses see
when SEO works
These are the outcomes our clients report. Not impressions. Actual new job enquiries.
Guarantee
"We had a new site built and honestly never expected much from it online. Started getting enquiries through the website which was a nice surprise. Good to have leads coming in that we've not had to chase."
No hidden fees.
No confusing packages.
Three tiers based on the size of your market and how fast you want to grow. All include the core work.
For accountancy firms targeting a single town or postcode area.
- Full site audit on Semrush
- Dedicated service pages built
- Google Business Profile optimisation
- Schema on all key pages
- Topical cluster content
- NAP consistency check
- Google Maps audit
- 3-weekly client updates
- Quarterly re-audit
For practices covering multiple towns or competing in a larger market.
- Everything in Local, plus:
- Location pages for up to 5 towns
- Expanded content programme
- Review acquisition strategy
- CTA and conversion optimisation
- Monthly rank tracking report
- Priority support response
For accountancy groups or firms targeting multiple regions across the UK.
- Everything in Multi-Area, plus:
- National keyword strategy
- Unlimited location pages
- Full content calendar managed
- Link building programme
- AI search optimisation
- Dedicated account manager
- Fortnightly calls
All plans on a 12-month agreement. No setup fees. Cancel with 30 days notice after the initial term.
Questions roofers
always ask us
Most SEO that fails for roofers suffers from one of two problems: generic strategy or no understanding of how local trade searches work. Generic agencies do not understand that a roofer's entire customer base is within ten to fifteen miles. We specialise in local trade businesses and we know exactly what moves the needle for a roofing business specifically. We can tell you within the first conversation whether your situation is fixable and how long it will realistically take.
In most UK local roofing markets, meaningful ranking movement appears within 3 to 4 months. Map pack movement often comes faster because the Google Business Profile work takes effect more quickly. We give you an honest assessment of your specific area at the outset so you know what to expect before you commit to anything.
That depends on what an additional roofing job is worth to you. If an average job is £1,200 and one additional enquiry per month converts, the return on £350 per month is immediate. That is why we offer a free audit first so you can see exactly what is stopping your current website from ranking before you commit to anything.
Not necessarily. We work with your existing website wherever possible. The audit tells us what needs to be added, changed or rebuilt. In most cases we build new service pages and add local content within your existing site rather than starting again. If your site has fundamental technical issues that cannot be resolved within it, we will tell you that honestly.
Your rankings do not disappear overnight. Everything we build is yours. All content, all technical improvements and all Google Business Profile enhancements stay with you permanently. Rankings may gradually move over time without ongoing optimisation but the foundation we build does not vanish the day you cancel.
Find out exactly what is
holding your website back
We will audit your website and Google Business Profile for free and tell you specifically what is stopping you from ranking for local roofing searches. No generic report. No sales pitch. Just an honest assessment you can act on whether you work with us or not.
Request Your Free AuditNo commitment required · Response within one working day · Lillian Purge Ltd