Generative Engine Optimisation Agency
Your customers are starting to ask ChatGPT, Google AI Overviews, Gemini and Perplexity who they should use. Those tools name two or three businesses. We make sure yours is one of them.
Generative engine optimisation is the work of getting your business named inside AI answers rather than only inside a list of blue links. Ask an assistant who to use for something and it writes a paragraph naming two or three businesses. There is no page two. GEO is how you become one of the names, by making your business readable, consistent and trustworthy to the models doing the answering.
The engines we optimise for
Each of these works differently. They pull from different sources, weigh trust differently and surface businesses in different ways. Treating them as one thing is the most common mistake, so we work each on its own terms.
ChatGPT
The one most people mean when they say AI. It draws on what it has learned plus live search, so it favours businesses with consistent information across many sources rather than a single well-written page.
How ChatGPT recommends businesses →Google AI Overviews
The AI summary sitting above the ordinary results. This is the one your customers see whether they went looking for AI or not, which makes it the highest-volume battleground of the four.
How to appear in AI Overviews →Google Gemini
Google's assistant, drawing heavily on its existing understanding of the web and on your structured data. Strong technical foundations matter more here than anywhere else.
How Gemini uses website content →Perplexity
Built around citing its sources, which makes it unusually transparent about who it trusts. If you are cited by the places it reads, you appear. If not, you are invisible to it.
How Perplexity ranks businesses →The five things AI engines judge you on
Nobody outside these companies has the full picture. What is clear from how the answers behave is that these five signals do most of the work. All five are things you can act on.
EEAT
Experience, expertise, authority and trust. AI engines are cautious about who they put their name behind, so demonstrable credibility carries more weight here than in ordinary search.
Brand authority
How well known and how consistently described you are across the web. Models reach for businesses they have encountered repeatedly from independent sources.
Structured data
Schema markup that states plainly what you do, where you do it and what it costs. This is machine-readable fact rather than prose a model has to interpret.
Content depth
Thorough content that genuinely answers a question. Thin pages give a model nothing to quote, so they simply do not get used.
Citations
Being referenced by other sites the engines already trust. Perplexity makes this visible. The others use it quietly.
SEO or GEO, plus why it is not a choice
These are not competing budgets. They share most of their foundations, so work done properly on one lifts the other. Where they genuinely differ is what winning looks like, which changes what you optimise for.
- Competes for a position in a list of links
- Ten results on page one, plus a map pack
- Being fourth still earns clicks
- Measured by rankings and traffic
- Wins on relevance and links
- Competes for a mention inside a written answer
- Two or three businesses named, no page two
- Being fourth earns nothing at all
- Measured by whether you get named
- Wins on clarity, consistency and trust
The full comparison, including which to invest in first, is in SEO vs GEO.
What we actually do
GEO is not one task. Tap through to see each part of the work and why it matters to a model deciding whether to name you.
Structured data
Schema markup that states in machine-readable form exactly what your business is, what it offers, where it operates and what people think of it. A model reading prose has to interpret. A model reading schema does not have to guess, which makes it far likelier to use you.
Answer-ready content
Writing that gives a direct, quotable answer near the top rather than burying it. If a model cannot extract a clean statement from your page, it will extract one from a competitor instead. This is the single biggest content change GEO demands.
Entity consistency
Your name, address, services and description saying the same thing everywhere they appear. Models cross-reference sources, so contradictions reduce confidence. Low confidence means you get left out of the answer.
Citations and mentions
Being referenced by sources the engines already read and trust. Perplexity shows its sources openly, so you can see exactly what it relies on. We work at getting you into those places.
Technical access
Making sure AI crawlers can actually reach and read your site. Plenty of businesses are invisible to these tools for entirely fixable technical reasons they have no idea exist.
Local signals
For a local business, being clearly tied to a place matters enormously in AI answers, which lean heavily on location when the question implies one. Your Google Business Profile does real work here.
Testing and monitoring
There is no rank tracker for an AI answer, so we test the real questions your customers would ask across each assistant, record whether you are named and how you are described, then work on the gaps.
Four steps, then we keep going
We ask the engines about you
We put the questions your customers would ask to each assistant and record what comes back. Usually a competitor, sometimes nobody, occasionally something wrong about you.
We make you readable
Structured data applied, information made consistent everywhere, technical access fixed so the crawlers can actually read you.
We give them something to quote
Content rewritten to answer directly, with the clear factual statements a model can lift straight into an answer.
We keep testing
Re-run the questions every month, watch what changed, work the gaps. These engines shift constantly so this is not a job that finishes.
Who this matters to most right now
AI search is not landing evenly. Some sectors are already seeing real changes in how customers arrive. Others have a little longer, though not as long as they think.
Anyone answering questions before selling
If customers research before they buy, an AI answer now sits between them and you. Professional services, trades quoting work and anything considered rather than impulsive.
Local service businesses
Assistants handle who should I use near me questions constantly now. The local business named in that answer takes the call, so this ties straight into local SEO rather than replacing it.
Businesses in crowded markets
If page one of Google is a wall of established competitors, being named in an AI answer is currently a far shorter route to being seen than fighting up that list.
Anyone whose competitors are asleep
Which, at the moment, is most of them. That is the whole opportunity and it is a temporary one.
More detail in which industries are most affected by AI search and GEO for local businesses.
Three ways businesses handle this
Ignore it and wait
- Free today, expensive later
- Competitors get named while you do not
- The gap widens as they build authority
- Catching up costs more than starting did
Buy GEO as a costly add-on
- Sold as a separate premium service
- Priced as though it is exotic
- Often just schema markup with a new name on it
- Disconnected from your actual SEO
Included with Lillian Purge
- Part of every plan from £350, not an extra
- Joined up with your SEO rather than bolted on
- Tested against real assistants every month
- You move while competitors are still deciding
One clear monthly fee
Generative engine optimisation is included in every plan rather than sold separately at a premium. It sits alongside the local SEO, the website management, the social and your Google Business Profile.
- Generative engine optimisation
- Full local SEO campaign
- Full website management
- 6 social posts a week
- Google Business Profile managed
- Quarterly audits and monthly reporting
- Everything in Local
- Several service areas covered
- Broader AI visibility work
- Wider content programme
- For businesses competing more widely
- Everything in Growth
- National reach
- Crowded answer space targeted
- Full commercial and B2B targeting
- Priority support
More on what drives the number in how much generative engine optimisation costs.
Be the name the AI says.
Your customers are already asking. Right now most of your competitors are not doing anything about it, which is exactly why this is worth doing today rather than in a year.
Everything included in your plan:
One clear retainer. No setup fee.
