Generative Engine Optimisation Guides
Everything we have written on getting a business named inside AI answers. The terminology, each engine on its own terms, the work that makes you visible, who it affects first and what it costs.
These guides explain how AI assistants decide which businesses to name and how to become one of them. If you read one thing, read what generative engine optimisation is. If you already know the basics, skip to what the engines judge you on, which is where the practical work starts.
What Is Generative Engine Optimisation?
The whole picture in one place. What GEO is, how it works, why appearing in AI search matters and how it relates to the SEO you already do. Read this first, then branch into whichever group below matches your situation.
Start with what any of this actually means
AI search has arrived with a pile of new acronyms attached. These five clear up what each one means and how it differs from the search you already know.
Each one works differently
ChatGPT, Google AI Overviews, Gemini and Perplexity pull from different sources and weigh trust differently. Treating them as one thing is the most common mistake.
The work that moves the needle
What the engines judge you on, how to build a plan around it and how to tell whether any of it is working.
Where AI search is biting first
It is not landing evenly. Some sectors are already seeing customers arrive differently. Others have a little longer than they think.
Cost, timescales and choosing someone
The practical questions before you commit budget to any of this, including how we approach it ourselves.
Read the guides. Let us do the work.
Everything in these guides is what we handle on one monthly plan. Generative engine optimisation, local SEO, your website, six social posts a week and your Google Business Profile.
Everything included in your plan:
One clear retainer. No setup fee.
