Generative Engine Optimisation Guides
Thirty-six plain-English guides to generative engine optimisation, covering how AI search works, why it matters, how to get recommended by ChatGPT and AI Overviews, what it costs and how to choose an agency. Browse by topic or jump straight to your question.
This is the complete guide to generative engine optimisation, organised into seven topic groups and thirty-six focused articles. From what GEO is to how to get recommended by ChatGPT, every question is answered in plain language and without hype.
It is written for business owners and marketers, not just specialists. Use it to understand how AI search works, decide whether GEO is worth it for your business or get ready to hire and oversee an agency.
AI search, explained plainly
Written for business owners
Generative engine optimisation is full of jargon and bold claims. This guide cuts through both. It explains how AI search actually works and what it means for your business, in language you do not need a technical background to follow.
That is the whole aim. Every article is short, practical and focused on a decision you might have to make, not a theoretical tour of the technology.
From basics to choosing an agency
The guide moves from foundations to advanced topics: what GEO is, how AI engines find and recommend businesses, why it matters now, the practical work that gets you recommended, how to measure it, what it costs and how to choose an agency.
You do not need to read it in order. Jump to the article that answers your current question or work through a topic group when you want to go deeper.
Honest about a new field
AI search is new and changing fast, with nobody controlling how the engines choose what to say. So this guide avoids the guarantees and hype that surround the subject.
You get straight answers instead. Where something is uncertain or still evolving, the guide says so, so you can plan with realistic expectations rather than false promises.
Seven topic groups, thirty-six guides
The guide is organised into seven topic groups, each covering one area of generative engine optimisation. The directory below lists every article within each group.
GEO Basics
Start here. What generative engine optimisation is, how it works and how it differs from SEO.
How AI Search Works
How AI engines like ChatGPT, Gemini and Perplexity find, rank and recommend businesses.
Why It Matters Now
Why AI search visibility matters, who it affects and how it is changing the way customers find businesses.
Getting Recommended
The practical work that gets a business found and recommended inside AI answers.
Measuring and Results
What results to expect from GEO, how long it takes and how to measure performance.
Cost and Worth
What GEO costs, whether it is worth it and how it compares with traditional SEO as an investment.
Choosing an Agency
What a GEO agency does, how to choose one, what to ask and what a proper service should include.
Every guide, grouped by topic
Every article in the guide, listed by topic group with its full title. Click any article to read it.
GEO Basics
Start here. What generative engine optimisation is, how it works and how it differs from SEO.
How AI Search Works
How AI engines like ChatGPT, Gemini and Perplexity find, rank and recommend businesses.
Why It Matters Now
Why AI search visibility matters, who it affects and how it is changing the way customers find businesses.
Getting Recommended
The practical work that gets a business found and recommended inside AI answers.
Measuring and Results
What results to expect from GEO, how long it takes and how to measure performance.
Cost and Worth
What GEO costs, whether it is worth it and how it compares with traditional SEO as an investment.
Choosing an Agency
What a GEO agency does, how to choose one, what to ask and what a proper service should include.
Want to get found in AI search?
This guide explains how generative engine optimisation works; our Generative Engine Optimisation Agency service is how we deliver it. Audit, strategy, authority, content and measurement, done honestly and tied to your visibility in AI answers. We start with a free AI visibility audit. No long tie-in.
The point of a guide this thorough is that you go in informed. If you decide you would rather have it done for you, our Generative Engine Optimisation Agency service builds the authority, citations, structured data and content that get a business recommended in AI answers, with honest measurement and no guarantees nobody can keep.
Where to start, depending on where you are
Short of time? Pick the situation closest to yours and jump straight to the article that answers it.