SEO for Painters and Decorators
More work, from your own area, without buying leads or bidding against five other firms for the same job. We handle your Google listing, your reviews, your website plus everything behind them. Fourteen jobs a month on your account, one fee, no setup charge.
We Get You The Calls
You are good at the work. That was never the problem. The problem is that being good at decorating and being easy to find are two completely different jobs. Only one of them earns money while you are up a ladder.
So we do the other one. Your Google listing set up properly and posted to every week. Reviews arriving after every job instead of whenever somebody remembers. Your finished work photographed and published where people looking for a decorator will actually see it. A page for every service you offer and every town you cover. Your website fixed, looked after plus added to. Your social accounts run for you.
Fourteen separate jobs, running every month, for one fee. No setup charge, nothing billed on the side and no invoice landing when you want a new page. You get a written update every three weeks telling you exactly what has been done, in words rather than in charts.
What you do not get is a lead fee. We are not selling you the same enquiry we sold to four other decorators an hour ago. The work that comes in is yours, the listing is yours, the website is yours plus if you ever leave, all of it stays exactly where it is.
Why Good Decorators Lose Work They Should Have Won
Somebody decides on a Sunday night that the hallway has to be done before Christmas. They pick up their phone, type painter and decorator plus their town, plus that is where the job is decided.
Google shows them three businesses on a map. A name, a star rating, a photo, a call button. Nine times out of ten in your trade that is the whole search, because a map comes up on 91% of the demand we could measure. They ring one, maybe two, then book whoever answers and turns up.
They never scroll. They never open a website. They never see the page somebody built you three years ago. If your name is not in that three, then as far as that customer is concerned you did not exist on Sunday night. You will never even know the job happened.
Meanwhile the firm that did get the call may well be worse than you. They are just easier to find, because somebody once spent an hour filling their listing in properly plus they ask every customer for a review.
That is the whole game in your trade. It is also winnable. Your market scores 18 out of 100 for difficulty, where lower means easier, which makes it one of the softest we work in. Most of your competitors set a listing up once, never touched it again plus have not had a review since 2022. There is nobody properly defending that map. There is just nobody properly attacking it either.
How Much Work Is Waiting In Your Town
Somebody in your town is looking for a decorator right now. Then somebody else tomorrow, then again the day after. We counted how many, in 200 towns and counties. Put yours in below. Whatever number comes back is work that is being handed to three other firms every single month, purely because their name is in the map and yours is not.
200 towns and counties loaded. Not there? Ask us and we will pull yours by hand.
How it compares nearby
Every one of those is somebody about to ring a decorator. The only question is whose name they see first. We can tell you who is currently taking them in your town plus exactly what it would take to replace them.
Your patch is not in the list
No problem. We loaded the 200 biggest towns and counties. There are 93 more behind them, plus smaller places usually mean less demand and far less competition, which is frequently the better trade.
Tell us where you work and we will pull your figures by hand, then send them over. Yours to keep whether you go ahead with us or not.
Rounded monthly UK searches for painting and decorating carrying each place name. Job hunters, trade suppliers plus paint shopping are taken out before counting, so these are customers rather than noise. Numbers move month to month, so read them as the size of the prize rather than a promise.
The Fourteen Jobs We Do For You
Most agencies sell a decorator a blog post a month plus a report nobody reads. Here is what actually runs on your account.
Your Google Listing, Run Properly
Category set to painter and decorator rather than the generic builder or handyman it usually is. Every service listed on its own. Service area drawn to where you really travel. Hours right, photos current, posts going up weekly. This is where your trade is won and it takes us about a fortnight to transform.
Reviews That Keep Coming
A request goes out after every job while the customer is still standing in a room they love. A route for the ones that go wrong so they reach you instead of the internet. A schedule so it never quietly stops when you get busy. Recency matters as much as the score.
Before And After Photography
A tired hallway and then a finished one. Cut-in you would be proud of. A sprayed kitchen that looks new. You have hundreds of these on your phone doing nothing. We get them named, described, published plus pushed into the listing where they sell hardest.
A Page For Each Area You Work
Written properly for each place rather than the same page with the town swapped, which Google spots and ignores. Your actual jobs there, the sort of housing stock, what you charge, how far you go. This is what puts you in the map beyond your own doorstep.
A Page Per Service
Interior, exterior, wallpapering, spraying, kitchen resprays, commercial and landlord work. Each with its own page rather than a line on a list, because Google cannot put you forward for a job you have never mentioned.
Real Prices And Ranges
What a box room, a hallway or a three bed typically comes to. Nobody expects a fixed quote. They do want to know whether you are in their world before they pick up the phone, plus it stops you driving out to jobs that were never going to happen.
Directory And Citation Clean-Up
Your name, address plus number identical everywhere they appear. Old numbers, previous trading names plus duplicate listings corrected. One of the quietest reasons a decorator cannot break into the map, plus one of the easiest to fix.
A Full Check Of Your Website
Broken links, pages Google cannot read, missing headings, things loading slowly. We find them then fix them, rather than sending you a list of problems to worry about on a Friday night.
Speed And Mobile
Your customer is on the sofa with the telly on. If the site takes four seconds they are gone. We compress the photos so they still look sharp, cut what is loading for no reason plus put the call button somewhere a thumb can reach it.
Schema And AI Optimisation
Your services, your area, your hours plus your reviews written into the page in the format search engines and AI assistants read as fact rather than guess at. Increasingly this is the difference between being quoted in an answer and being left out of it.
Linking It All Together
Service pages linked to area pages, both linked back to the jobs that prove them, everything pointing strength where it earns. It costs nothing, it sits entirely in our hands plus it is missing from nearly every decorator's site we take over.
Fixing The Pages Earning Nothing
Every site arrives with dead weight. We find it then rewrite, merge or redirect it. With decorators it is normally one services page trying to cover interior, exterior, wallpapering plus commercial all at once, so it ranks for none of them.
Your Website, Looked After
We build the pages, make the changes plus keep the thing running. No waiting on a web person, no change requests sitting in a queue, no invoice arriving because you wanted a new page. If the site needs work, the work is in the fee.
Social Media, Run For You
Managed rather than abandoned halfway through March. Everything gets reused on the website plus the Google listing so it earns three times over. Your trade photographs better than almost any other, which makes this the easy part.
Plus a written update every three weeks, a full check of the site every quarter plus a monthly report on where you rank, how visible you are in the map plus how many enquiries and calls came in. One fee. No add-ons. Nothing billed separately.
What Actually Changes
- Quiet spells you cannot explain or plan around
- Work arriving only when somebody remembers you
- Paying for leads you share with four other firms
- Undercutting on price because the enquiry was shopped
- A listing set up once and never touched
- A website nobody has looked at since it was built
- Chasing a review months after the job finished
- Enquiries arriving steadily from your own area
- People ringing you first rather than third
- No lead fees and no sharing the enquiry
- Quoting properly because they came to you
- A listing that turns up when it matters
- Your finished work doing the selling before you speak
- Reviews building up on their own after every job
We will not promise you a position or a number of enquiries, because nobody can do that truthfully. What we will do is show you every month exactly where you rank, how visible you are in the map plus how many calls and enquiries came in, so you can judge it for yourself rather than take our word for it.
How It Goes
A conversation, not a form
What you do, where you go, what you want more of plus what you would rather never do again. We look at your listing and your site while you are on the phone and tell you what is wrong with them there and then.
The listing gets sorted
Category, services, area, photos, hours plus the review requests starting to go out. This is the fastest moving part of your trade so it is where we start, rather than disappearing for a month to write a strategy document.
The pages get built
A page per service, a page per town, your prices, your finished jobs published properly plus the faults on your site fixed. You approve the wording. We do the work.
It keeps running
A written update every three weeks, new jobs going up as you finish them, posts twice a week, a full check every quarter plus a monthly report. It does not stop, because the day it stops is the day you start slipping back down the map.
Does It Pay For Itself
Drag the sliders to your own numbers. For most decorators the fee is covered by one extra job a month. Everything after that is profit. This is a rough illustration to think with rather than a promise of results.
Illustration only. Real results depend on your area, your competition and your business. We do not guarantee positions, enquiries or bookings.
The Price
All fourteen jobs are in every plan. The tiers change how much ground we cover plus how much work goes in, never the list of what you get. Most decorators need the first one.
- One base, your service area
- Google listing built and managed
- Reviews, citations, quarterly checks
- A page per service and per town
- Before and after photography
- Website, social, AI optimisation, reporting
- Everything in Local SEO
- Wider area, more towns worked
- Commercial and landlord work built out
- Full project library
- For firms running more than one team
- Everything in Growth
- National and multi-team reach
- For contractors working across regions
- Full content programme
- Priority support
No setup fee, nothing billed separately plus no charge for a new page when you add a service. Worth comparing against what local SEO typically costs before you decide.
Be One Of The Three.
Ring us and we will look at your listing and your website while you are on the phone, tell you what is wrong with them plus what the demand looks like in your own town. No charge for that and no obligation afterwards.
Every month, on your account:
One clear retainer. No setup fee. No tie-in.
