Local SEO Guides · 32 guides

Everything you need to understand local SEO

Thirty-two plain-English guides covering the lot: what local SEO is, what it costs, how Google ranks local businesses, what a real strategy looks like and how to pick an agency without getting burned. No jargon, no fluff, just straight answers.

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32 guides
5 themes
Written by: Andrew Odgers, MD

Work through them in order or jump to whatever you need. Every guide is written to answer a real question a business owner actually asks, in plain English. When you are ready to put it into practice, our local SEO service starts at £350 a month.

1

Local SEO Basics

Start here. What local SEO is and how it works.
01What Is Local SEO? 02How Does Local SEO Work? 03Why Does Local SEO Matter for Small Businesses? 04What Is the Google Local Pack and Why Does It Matter? 05How Do Near Me Searches Work and Why Do They Matter? 06Local SEO vs National SEO: Which Do You Need?
2

Cost, Value and ROI

What it costs, how long it takes and whether it pays.
07Is Local SEO Essential for Brick and Mortar Businesses? 08How Much Does Local SEO Cost? 09How Long Does Local SEO Take to Show Results? 10Is Local SEO Worth It for Small Businesses? 11How Does Local SEO Increase Profits for Small Businesses? 12Local SEO vs Google Ads: Which Delivers Better ROI?
3

How Local Ranking Works

The signals Google uses to rank local businesses.
13What Is a Google Business Profile and Why Does It Matter? 14How Does Google Decide Which Local Businesses to Show First? 15Why Are Google Reviews Critical for Local SEO Rankings? 16How Do Citations and Directory Listings Affect Local SEO? 17Why Is Mobile Optimisation Critical for Local Search Visibility? 18Why Does NAP Consistency Matter for Local SEO? 19What Is NAP in SEO? 20How Does Google Maps SEO Work for Local Businesses? 21How to Rank Higher on Google Maps
4

Strategy and Results

What good looks like and how to fix what is not working.
22What Does a Local SEO Strategy Look Like in Practice? 23What Results Should a Local Business Expect From SEO? 24Why Is Your Local SEO Not Working and How Do You Fix It? 25How Does Local SEO Work for Businesses With Multiple Locations? 26Common Local SEO Mistakes Businesses Make
5

Choosing an Agency

How to hire well and avoid getting burned.
27What Does a Local SEO Agency Actually Do? 28What Should a Local SEO Service Include? 29How to Choose a Local SEO Agency 30Questions to Ask a Local SEO Agency Before Hiring Them 31Red Flags When Hiring a Local SEO Agency 32DIY Local SEO vs Hiring an Agency: What Makes More Sense?
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