On Page SEO Optimisation Guide
Everything on your own pages, which is the part of SEO that needs nobody's permission. No waiting for links, no waiting for a developer, no waiting for anything except somebody deciding to do the work properly.
On page SEO is the only part of this trade where nobody else gets a vote. Links depend on other people. Technical work frequently depends on a developer. Rankings depend on an algorithm. What is written on your own pages, how it is structured plus who it is aimed at is entirely yours, which makes it the first thing to fix and the thing most sites have never had done properly. It is also, for the same reason, where the fastest gains sit on almost any established website.
What Is On Page SEO?
The entry point for everything else. What on page SEO covers, how it differs from off page work plus where the line sits between on page and technical, which is the question people get stuck on most. Also explains what a results page actually is plus what organic search means, since both get used constantly and defined rarely.
What The Page Is About
Three guides on targeting. A page has to be about something specific, that something has to match what a searcher actually wants plus no other page on your site should be trying to be about the same thing.
Get any of those three wrong and no amount of work on the elements below will rescue it.
The Elements On The Page
Three guides covering every element worth touching. Between them they absorb sixteen of the one-line definitions this cluster used to be made of, because a title tag only makes sense next to a meta description plus alt text only makes sense next to file naming and compression.
Earning The Click, Then Keeping Them
A page that ranks and gets no clicks has failed. So has one that gets clicks and loses everybody in ten seconds. So has one that holds attention and is not believed.
These three cover that sequence in order, plus the last of them is the one that matters most in any trade where a reader is deciding whether to trust you with something that matters.
By Page Type
Four practical guides. Everything above applies to all four page types, plus each one has its own priorities: a service page is trying to convert, a blog post is trying to be useful, a product page is trying to be found for something very specific.
Improving What Exists
Two guides for anybody with a site already full of pages. Almost every established website has more to gain from fixing what is there than from adding to it, plus these two are how you find out which pages and in what order.
This Is Most Of What We Actually Do.
On page work is the bulk of any retainer, because it is the part that needs nobody's permission and produces the most for the money. Every page you have, checked and corrected. Every page we build, done properly first time. Then the ones earning nothing rewritten, merged or removed rather than left sitting there.
What that means in practice:
One clear retainer. No setup fee. No charge for a new page.
