SEO for Gas Engineers
We get you found by the people who need a boiler doing, a service booking or a certificate today. Your Google listing, your reviews, a page for every job you take on, your website plus your social accounts. Fourteen jobs, one fee, from £350 a month with no setup charge.
Who Is Looking For You
Every month, people all over the country type your services into Google. We counted it for 200 towns, cities and counties. Put yours in below and see how many are looking, how you compare with the places around you plus how hard the job would be.
200 places counted. If yours is not listed, tell us and we will pull it for you.
How it compares nearby
That is the demand sitting in your patch every month. We can tell you who is picking it up today plus what it would take to be the firm they ring instead.
We have not counted that one yet
Try a nearby larger town. You can also try a county such as Kent or Cheshire. The 200 places above are the busiest ones. There are hundreds more with smaller numbers behind them, plus every single one of them has somebody searching in it.
Send us the name of your patch and we will count it properly, by service, then send it over. You get that whether you go ahead with us or not.
Rounded monthly searches in the UK for gas and heating work carrying each place name, taken from a pull of 10,003 search terms. The 200 places counted here carry 58,330 searches a month between them, with a further 58 places carrying another 1,190. Gas Safe Register logins, training courses, job hunting, manufacturer brands plus everything we refuse to work on are all taken out before counting. Remember that most of this is settled in the map rather than on a website, so the listing work comes first. Numbers change month to month, so treat these as the size of the prize rather than a promise.
Why The Map Decides It
When we look at a trade we record what Google actually shows on the results page, not just how many people are searching. In gas work the answer is blunt. Google shows a map with three businesses in it on 69% of the demand we could measure. That is the highest share of any trade we have looked at.
Break it down and it gets starker. Emergency and breakdown searches return a map every single time. Gas fire searches, every single time. Near me searches 96% of the time. Somebody looking for an engineer, 88%. Repairs 93%. Servicing 85%. Boiler work 80%.
Think about what that means on a cold Tuesday morning. A woman with no hot water picks up her phone, types boiler repair, gets a map with three businesses on it plus a list of reviews. She rings one. She never scrolls, she never opens a website, she never sees the page you paid somebody to build. If you are not in that three, you did not exist that morning.
This is why we start with your Google listing rather than your website. The categories, the service area, the hours, the photos, the review flow plus the posts. It is the cheapest work in the whole service to do properly and in your trade it is worth more than everything else put together.
There is one part of your trade that works the opposite way. Landlords asking about gas safety certificates carry 37,080 searches a month plus they almost never get a map. They get an answer written straight onto the results page instead, 69% of the time. Same with anybody asking what something costs, at 83%. Those people are reading rather than ringing, so those pages have to be written as clear factual answers rather than sales pages. We build both sides. They are simply different jobs.
The Numbers Behind The Trade
The one worth acting on: a Google map appears on 69% of what your customers search. More than in any trade we have measured. Your listing is not a box to tick, it is the shop window.
How Our Service Works
Most agencies sell a gas engineer some content plus a monthly report. Content is one line on this list. Here is everything that runs on your account from the first month, all of it inside the same fee.
Google Business Profile And Maps
Primary category corrected, every service listed on its own rather than lumped under Plumber, service area drawn properly for a van rather than a shop, hours right including out of hours, plus posts published weekly. In your trade this is worth more than everything else on this list put together.
A Review Programme, Not Review Hope
Somebody letting a stranger into their house to work on gas reads reviews first. We set up the asking: a request after each completed job, a way to handle the ones that go wrong plus a schedule so recency never lapses. Reviews from two years ago do nothing for you.
Citations And Directory Clean-Up
Your name, address plus phone number identical across every directory, trade listing plus aggregator that carries it. Old addresses, dead numbers plus duplicate listings corrected. One of the quietest reasons a firm cannot break into the map.
Full Technical Site Audit
Crawl errors, broken links, redirect chains, duplicate titles, missing headings, orphan pages plus anything blocking Google from reading the site. Run every three months then fixed rather than reported, because a list of problems emailed to an engineer is not a service.
Core Performance Work
Nearly all of this happens on a phone, often by somebody cold and irritated who wants the call button now. We compress images, cut what is loading needlessly, fix layout shift plus make the number reachable with a thumb. Slow sites lose calls you already earned.
Case Studies And Job Photography
Real installs, real repairs, the before plus the after, the make of boiler plus the type of property. Named, described plus marked up so they can be found rather than sitting in a gallery nobody reaches. Photos also feed the Google listing, which is where they earn most.
Schema Markup And AI Optimisation
LocalBusiness, service area, registration held, services, reviews plus FAQ markup throughout. This matters most on the landlord and certificate pages, where Google answers on the page itself 69% of the time. Being the source that answer is built from is the only way to win that half.
Internal Linking Structure
Job pages linked to a hub, the hub linked back to the service page, related pages linked to each other plus everything pointing authority where it earns. Free to do, entirely within our control plus neglected on nearly every engineer's site we audit.
A Page Per Job You Take
Boiler repair, boiler replacement, annual servicing, landlord certificates, cooker and hob fitting, gas fires, central heating plus emergency callouts. Each given a real page rather than a line on a services list, because Google cannot rank you for a job you have not written about.
CTAs And Sales Funnels On Ranking Pages
Once a page ranks the job changes. We add the calls to action, the booking routes plus the quote request paths that turn a visitor into a job in the diary. A page that ranks and converts nothing is unfinished work.
Rebuilding Pages That Do Not Rank
Every site arrives with pages that earn nothing. We identify them, then rewrite, merge or redirect rather than leaving dead weight sitting there. Frequently the fastest gain available in the first quarter.
Website Management And Development
We build the pages, make the changes plus look after the site. No waiting on a separate web person, no change requests in a queue, no invoice for a new page when you add a service line. If the site needs work to rank, the work is inside the fee.
Landlord And Letting Agent Pages
The certificate world is the biggest single opportunity in your data outside the map. Landlords, letting agents plus property managers asking what the rules are, what it costs plus how often it is needed. Written as clear factual answers, because that is what gets quoted back to them.
Social Media, Managed
Managed rather than abandoned, with the content reused on the website plus the Google listing so it earns three times. Finished jobs, tidy pipework plus a face people recognise do more for a domestic trade than any amount of written reassurance.
Plus a written update every three weeks so you always know what has been done, a full audit every quarter plus monthly reporting on positions, map visibility, enquiries and calls. One fee, no add-ons, nothing billed separately.
Where We Will Not Spend Your Money
The raw pull for your trade shows 549,040 searches a month. We threw away 58% of it. That is the most we have ever had to strip out of a trade, past solar which held the record.
The single biggest problem is the Gas Safe Register itself. 134,860 searches a month are people trying to log in, check a card, look up a number or find the logo. They are not looking for an engineer, they are looking for a website that is not yours plus never will be. Another 68,040 are people who want to become a gas engineer, searching courses, wages plus apprenticeships. Then there are gas turbines, engines, gasoline, boiler manufacturers, energy suppliers, plus software and insurance being sold to you rather than by you.
This matters because it is exactly what a weak agency puts in front of you. Half a million searches on a slide looks like an enormous market. Strip it back and 231,000 remain, which is still a lot of work sitting there, plus now every one of them is somebody who might actually ring you.
One thing we take out on principle rather than because it is useless. Anybody searching about a gas leak or the smell of gas needs the National Gas Emergency Service on 0800 111 999, not a marketing page trying to catch their eye. We refuse those searches at any volume, along with carbon monoxide symptoms. We also will not publish anything that helps an unregistered person work on gas. If an agency offers you that traffic, that tells you what you need to know about them.
Looking For The Register, Not You
134,860 searches
- Logins, card checks and number lookups
- The logo, the ID card, the renewal fee
- 711 terms pointing at one website
- Nobody here is booking a job
Wants Your Job, Not Your Service
68,040 searches
- Courses, training and apprenticeships
- Wages, salaries and day rates
- Vacancies and how to get qualified
- Plus 115,100 more in engines, brands and noise
What We Work From
231,000 searches
- 4,214 terms a real engineer can win
- 94,130 of them looking for somebody like you
- 59,520 of them naming a town or county
- A map shows up on 69% of it
- You get the breakdown whether you sign or not
The Demand Behind Each Job
Nobody searches for a gas engineer as an idea. They search the job they need doing. Sometimes they search for somebody nearby who can do it. Here is how much of each there is, how hard each one is to win out of 100, plus how often Google shows a map instead of a list of websites.
Two things worth saying plainly. First, the job groups look small next to the two big ones at the top because most people search for a person rather than a task, usually with a town attached. That is why the local work matters more here than the service pages. Second, commercial and catering gas barely registers at 120 searches a month across three terms. Real work exists, though it is won through contracts, letting agents plus word of mouth rather than through Google. We will not pretend otherwise or build you a commercial section with nothing behind it.
Getting Started
We fix the listing first
Categories, services, service area, hours, photos plus the review flow. In your trade this is where two thirds of the demand is settled, so it is where we start rather than where we finish.
We pull your own numbers
Your towns, your service lines, with how hard each one is to win. Register logins, course hunters plus gas turbines stripped out before anybody sets a target.
We build the site out
A page for every job you take, the landlord and certificate pages written as clear factual answers, the technical faults fixed plus your work photographed and marked up properly.
We keep at it
An update every three weeks, a full audit every quarter, monthly reporting plus calls to action added to pages as they start ranking. Nothing here is a one-off project.
Run The Arithmetic
Drag the sliders to your own numbers. If you are after landlord contracts rather than one-off calls, use the value of a year of that customer rather than a single certificate. This is a rough illustration to think with, not a promise of results.
Illustration only. Real results depend on your area, your competition and your business. We do not guarantee positions, enquiries or contracts.
Simple Pricing
All fourteen workstreams are in every plan. The tiers change the size of the area plus the volume of work, not the list of what you get.
- One base, your service area
- Google Business Profile and Maps
- Reviews, citations and technical audits
- A page per job, plus landlord pages
- Website management and AI optimisation
- Social, quarterly audits, monthly reporting
- Everything in Local SEO
- Wider area, more towns worked
- Full landlord and letting agent track
- Boiler installation build-out
- For firms adding engineers
- Everything in Growth
- National and multi-van reach
- For firms working across regions
- Full content programme
- Priority support
No setup fee, nothing billed separately plus no charge for a new page when you add a service line. Worth comparing against what local SEO typically costs before you decide.
Be One Of The Three In The Map.
Two thirds of the people looking for you never get past the map. Three businesses show up in it. We will tell you who is in it in your town today plus what it would take to be one of them.
Everything included in your plan:
One clear retainer. No setup fee.
