Lillian Purge · Plastic Surgery SEO

SEO for Plastic Surgeons

More patients are searching Google for the procedures you offer than ever book a consultation, because they cannot find your practice. We fix that. Our plastic surgery SEO services rank your procedure pages, build the trust signals patients look for and grow qualified consultation enquiries within ASA and GMC rules.

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For: UK cosmetic surgery practices

Results: 6 to 12 months

Start: a free practice audit

Why us

Rankings that turn into consultations

Consultations, not vanity rankings

Plenty of SEO chases rankings for their own sake. For a plastic surgery practice that is not the point. The point is more of the right patients landing on the right procedure pages and booking a consultation.

So that is what we work toward. We target the searches that lead to consultations, then make sure the pages they land on are built to rank and to convert without breaching ASA or GMC rules.

Compliance built in from the start

Cosmetic surgery is one of the most heavily regulated areas of UK advertising. ASA and CAP rules govern before-and-afters, price claims, targeting under-18s and the language you can use around outcomes. GMC guidance covers what the surgeon can say in their own marketing.

We work inside those rules. Compliance is built into how we write procedure pages, structure content and prompt for reviews, so the work that helps you rank does not put your registration at risk.

Honest about how it works

Plastic surgery SEO is steady, compounding work, not a switch you flip. Results come over months in one of the most competitive markets in UK Google search. No honest agency guarantees specific rankings.

We tell you that plainly. You get realistic expectations, clear reporting tied to consultation enquiries and relevant traffic, with flexible terms rather than a long tie-in.

What we do

Four areas, one programme

01

Foundations and structure

So Google can crawl it. A logical structure for procedure, condition and surgeon pages, clean URLs, strong internal linking and fixes for crawl, indexation and duplicate content, so the whole practice site is easy to find and understand.

02

Procedure pages

Your money pages. Unique pages for each procedure you offer with proper depth, clear targeting and structured data, written within ASA and GMC rules, so the pages that drive consultations actually rank for what patients search.

03

Content and authority

Trust signals patients look for. Surgeon credentials, qualifications, GMC and professional body listings, helpful patient guides and earned mentions that build genuine authority for the practice and the surgeon.

04

Technical and trust

Fast, mobile-first and credible. Page speed, image optimisation, mobile experience, reviews, before-and-after handling, schema and the technical signals Google uses to decide which medical sites it trusts.

Specialisms

The practices we work with

From single-surgeon clinics to multi-site cosmetic groups. We work with all of the main specialisms.

Cosmetic surgery clinics Reconstructive surgery Breast surgery Facial surgery Rhinoplasty Body contouring Hair transplant Hospital consultants Multi-site groups BAAPS members BAPRAS members Non-surgical aesthetics

How it works

From audit to consultations

A clear, four-step process with no mystery and no jargon.

01

Free practice audit

We review your site, your Google Business Profile and your top three competitors, at no cost.

02

Strategy and priorities

We agree what to fix first, matched to your procedures, your patient mix and your goals.

03

Build and optimise

We work through foundations, procedure pages, content and speed in the order that compounds.

04

Report and refine

You get clear reporting tied to consultation enquiries and relevant traffic, reviewed regularly.

The difference

Our way vs the usual agency

Plenty of agencies will take your money for plastic surgery SEO. Fewer do the work that actually grows consultations within the rules.

Path A

The usual agency

✗
No ASA or GMC awareness. Content that puts your registration at risk.
✗
Generic procedure pages. Same copy across every clinic they work with.
✗
Inflated ranking promises. Page one in three months. Not in this market.
✗
Long tie-ins. Locked in regardless of results.
✗
Vanity reports. Traffic up. Consultations flat.

Path B

Lillian Purge

✓
ASA and GMC aware. Compliance built into how we write and structure.
✓
Procedure pages built for you. Written for your clinic and your surgeon.
✓
Honest timelines. Six to twelve months in a competitive market.
✓
Flexible terms. No long tie-in. Stay because the work is delivering.
✓
Tied to consultations. Reporting that tracks enquiries, not vanity numbers.

Packages

Three packages, pick your level

Simple monthly packages scaled to the size of your practice and how competitive your area is. Every one starts with a free audit.

Starter

For single-surgeon clinics getting started with SEO.

£350 /month

Full practice and technical audit
Foundations and structure fixes
Your priority procedure pages optimised
Google Business Profile maintained
Monthly reporting against consultation enquiries

Get a Quote

Ready to fill your consultation diary from search?

Tell us about your practice and we will run a free SEO audit, then show you exactly where the rankings and consultations are being left on the table. No pressure and no obligation. Flexible terms. No long tie-in.

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The complete guide

Want to understand plastic surgery SEO first?

Browse every plastic surgery SEO question answered in one place, from cost and ASA rules to procedure pages, results and choosing an agency.

Read the guides

Understand it first

Read up before you commit

Before you spend anything, read the free guides. Start with What Is SEO for Plastic Surgeons, then see How to Improve SEO for Plastic Surgeons for the practical changes that move consultations. To weigh the cost, read Plastic Surgery SEO Cost. To understand the rules, read ASA and GMC Rules for Cosmetic Surgery SEO. The full set lives in our SEO Guides for Plastic Surgeons.

Frequently asked

Plastic surgery SEO questions

What do your plastic surgery SEO services include?

A complete programme rather than a single task. We start with a full audit of your practice, then work across four areas: foundations and structure so Google can crawl and understand your procedures, procedure pages built with unique helpful content and clear targeting, supporting content and authority such as surgeon credentials, before-and-after pages and earned links, then the technical side including page speed, images and the mobile experience. We also set up clear reporting so you can see progress against consultation enquiries and relevant traffic rather than vanity numbers. Everything is done in a sensible order, fixing the foundations first because content and links underperform on a site Google struggles to crawl. The goal throughout is more visibility for the searches that lead to consultations and bookings.

How much do plastic surgery SEO services cost?

We offer three monthly packages: Starter at £350, Growth at £750 and Full at £1550 a month, so you can pick the level that fits the size of your practice and how competitive your area is. A single-surgeon clinic in a quieter region usually starts on Starter, while a multi-site cosmetic group competing for rhinoplasty or breast augmentation in London needs the Full package. We keep terms flexible with no long tie-in, then start with a free audit so you can see exactly what needs doing and which package fits before you commit to anything. If your needs sit between tiers or you want something tailored, we can shape a plan around them. Either way, plastic surgery SEO is an investment that compounds over time, so we focus on the level of work that delivers real return.

How long until plastic surgery SEO works?

Usually a few months rather than weeks, with the effect building gradually. Quick technical and on-page fixes can show movement within weeks. The bigger gains from better structure, content and authority take longer to compound. Most practices see meaningful progress over six to twelve months of consistent work, which is longer than other industries because cosmetic surgery is one of the most competitive markets in UK Google search. We are honest about this up front. Nobody can guarantee specific rankings or timescales, since they depend on your area, your competition and the state of the site we start from. We focus on steady, sustainable progress measured against consultation enquiries and relevant traffic rather than overnight promises.

Do you understand ASA and GMC marketing rules for cosmetic surgery?

Yes. ASA and CAP rules on cosmetic surgery advertising are strict, particularly around before-and-after imagery, price claims, targeting under-18s and language that trivialises surgery. GMC guidance on doctors’ use of social media and advertising also applies to the registered surgeon directly. We work within those rules. We will not publish anything we believe would breach them and we flag risks before anything goes live. Final responsibility for compliance sits with the practice and the registered surgeon. That said, our familiarity with the rules saves you the time and cost of finding out the hard way.

Do I have to sign a long contract?

No. We keep terms flexible with no long tie-in, because we would rather you stayed because the work is delivering than because a contract traps you. You can start with a free audit, see what we recommend and what it would cost, then decide how you want to proceed. Being confident enough to offer flexible terms is part of doing the job honestly. It keeps the pressure on us to keep earning your business with real results. If at any point the work is not delivering, you are free to change course.

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