SEO for Plastic Surgeons
Patients in this field do not search for a clinic. They search for a surgeon, then spend weeks checking whether that surgeon is who they say they are. We build the pages that answer both, inside the rules your regulators and the advertising codes actually set.
This is the most tightly regulated field we work in, plus most agencies pitching you have never read a word of the rules. We handle your Google listing, your registration and credential pages, the technical condition of your website, a page for every procedure you perform, your biography, your before and after material plus the website itself, all on one monthly fee. Facts only. No result promises, no invented figures, nothing that would trouble a regulator.
How Our Service Works
Most agencies sell a surgical practice some content plus a monthly report. Content is one card on this list. Everything below runs on your account from the first month, plus none of it is charged as an extra.
Google Business Profile And Maps
Primary category corrected, every procedure listed individually rather than as Plastic Surgeon, consulting locations set up properly plus hours accurate. Three quarters of the searches we measured return a map pack, which is a higher share than most people expect in a considered surgical field.
Registration And Credential Pages
Your registration, specialist register entry, your regulated premises plus your professional memberships given real pages rather than logos in a footer. Search engines apply their heaviest scrutiny to surgical content, which makes third party verifiable status a ranking asset rather than only a reassurance.
Your Surgeon Biography Page
3,225 of the terms in our pull are people looking for the right surgeon rather than the nearest clinic. Your training, your fellowship, your years in the field, the procedures you actually specialise in plus your professional history, written as the conversion page it is.
Full Technical Site Audit
Crawl errors, broken links, redirect chains, duplicate titles, missing headings plus anything stopping Google reading your site. Run every three months then fixed rather than reported, because emailing a consultant a technical list is not a service.
Speed, Mobile And Discretion
This is researched over weeks, usually on a phone plus usually without telling anybody. We compress everything, fix layout shift, make the enquiry route reachable with a thumb plus keep it quiet and simple for somebody who is not ready to announce anything.
Before And After Material, Handled Properly
Image results appear on nearly a third of the demand we measured, so this material matters. It is also tightly restricted. Proper consent, proper context, representative rather than selected, nothing that trivialises an operation plus nothing implying a guaranteed outcome.
Schema Markup And AI Optimisation
Your procedures, your credentials, your locations plus your consultation process structured so search engines and AI assistants read them as facts. In a field where accuracy is a legal duty, being the source those answers draw on is worth having.
Internal Linking Structure
Procedure pages linked to a hub, the hub linked back to your practice page, related procedures linked to each other plus everything pointing authority towards your biography and your credentials. Costs nothing plus neglected on nearly every surgical site we audit.
A Page For Every Procedure
Each operation you perform given its own page rather than a line on a list. Written factually: what it involves, who it suits, what recovery actually looks like plus what the risks are. No outcome promises, because the rules forbid them plus patients do not believe them anyway.
Risk And Safety Content
Complications, recovery times, what can go wrong plus what happens if it does. Most practices bury this. Publishing it properly is both required of you and the single most effective way to separate yourself from an operator selling surgery like a holiday package.
Rebuilding Pages That Do Not Rank
Every site arrives with pages earning nothing, plus in this field some arrive carrying claims that should never have been published. We identify them, then rewrite, merge or redirect. Frequently the fastest gain available in your first quarter.
Website Management And Development
We build the pages, make the changes plus look after the site. No waiting on a separate web person, no change request sitting in a queue plus no invoice when you add a procedure and need a new page. If the site needs work, the work is inside the fee.
Social Media Management
Managed rather than abandoned, plus written to the same rules as everything else. No promotional offers on surgery, no time pressure, no patient material used without proper consent. LinkedIn matters more here than most practices expect, for referrals from colleagues.
Reporting And Contact Every Three Weeks
A written update every three weeks covering what has been done plus what is next, a full audit every quarter plus monthly reporting on positions, local visibility and enquiries. No wondering what you are paying for.
One fee, no add-ons, nothing billed separately. Larger plans widen the area plus the volume of work rather than unlocking things you should have had from the start.
The Rules Are The Strategy
Marketing surgery is not like marketing a service. You are bound by your professional regulator, your premises are inspected, your advertising is subject to codes written specifically for cosmetic procedures plus some of what a general agency would cheerfully write for you is not permitted at all. Most of them have never read any of it.
What that means in practice. No promised outcomes, no success rates you cannot evidence plus no language that trivialises an operation. No time-limited offers, countdown pricing or promotional discounting on surgery. Before and after material used only with proper consent, proper context plus representative rather than hand-picked examples. Patient testimonials handled within what your regulator permits, which is considerably narrower than the review-farming most local agencies sell. Prescription-only treatments not advertised to the public at all, which is a legal restriction rather than a guideline. And nothing, ever, aimed at anybody under eighteen.
The part surgeons do not expect. Working inside those constraints produces better search results rather than worse ones. Google applies its heaviest scrutiny to health content, so verifiable registration, named training, a real specialist register entry plus factual descriptions of what an operation involves are exactly what gets rewarded. The agency that was going to write you a page promising a new you in six weeks would have cost you rankings as well as a regulator's attention.
Where that becomes a commercial advantage. You are competing against operators selling surgery on price, on packages and on offers, including abroad. You cannot match them on any of that plus you should not try. What you can do is publish what they will not: your registration, your complication rates policy, what recovery genuinely involves, who performs the operation, where, plus what happens if something goes wrong and who is accountable when it does. That is the content that wins the patient who has been researching for six weeks, plus it is content a package operator cannot copy.
Who Is Looking For You
Read this before the table. The largest group in this dataset is not a procedure. It is 3,225 terms carrying 17,070 monthly searches from people trying to identify the right surgeon: the best one, the most qualified, the specialist, the registered one, in their area. That is more than any single operation, plus it is the defining behaviour of your field. Patients choose a person rather than a premises, then check that person thoroughly. It is why your biography and your credential pages are treated here as conversion assets rather than as an About section.
Below are the 45 places carrying 50 monthly searches or more, from Manchester at 11,470 downwards. London takes 13,210 and sits outside the table. Manchester running almost level with London is unusual in this programme plus worth knowing if that is your market.
Then the difficulty. The average across these places is 21, with Milton Keynes and Swindon at 12, Glasgow at 13, Southampton at 16 plus Birmingham at 18 on 2,740 searches. For a field where a single patient is worth what yours are, those are numbers worth taking seriously. 71% of these town searches return a map pack, which is why we start with your listing.
Rounded monthly UK volumes for surgical terms carrying each place name, from a 10,003 term pull. Generic single words, clinic and regulator brand terms, celebrity coverage, careers and training searches, NHS-funded routes, non-surgical and prescription treatments plus overseas terms are all stripped out first. A further 27 places carry smaller volumes, so if yours is not listed we will pull it for you free.
What You Get For £350
Everything on this page is in the £350 plan for one surgeon in one area. Nothing is held back for a higher tier. The larger plans cover wider areas, multiple consulting locations plus a national reach, which is all they do.
The Procedures We Build For
Each operation gets its own page covering what it involves, who it suits, what recovery genuinely looks like plus what the risks are. Facts only. Here is what we build plus the demand behind it, with several flagged because the numbers are small and we would rather say so.
We would not build all sixteen at once. On your account we map these against the operations you actually perform plus want more of, then start where the demand and the difficulty justify it. On most practices that means the listing, your biography and credentials, then two or three procedures you genuinely lead on. We would not write a page for an operation you do not do.
Where We Will Not Spend Your Money
The raw keyword file for your field shows 188,520 monthly searches. A third of it belongs to somebody else, plus it comes out before anybody sets a target.
The largest slice is bare generic terms. 17 terms carrying 31,830 searches are single words like the name of the specialty itself. Enormous volume, no intent attached plus no patient at the end of it. They make an unfiltered report look impressive while describing nobody.
Then clinic groups, regulators and directories by name. Then careers and training searches from people wanting to become a surgeon. Then celebrity coverage, which is a large and entirely worthless category in this field. Then NHS-funded routes, which a private practice cannot compete for.
Then two exclusions on principle. Prescription-only treatments are stripped out, because advertising them to the public is not permitted. And anything relating to under-eighteens comes out before analysis begins. That last one is a small number of terms plus it is not a matter for discussion.
Bare Generic Terms
31,830 searches
- 17 terms, 17% of the whole file
- Single words with no intent
- The specialty name on its own
- No patient at the end of any of it
Also Not Your Patient
30,580 searches
- Clinic groups, regulators and directories
- Careers, training and negligence claims
- Celebrity coverage
- NHS-funded routes
- Prescription-only treatments, excluded by law
- Anything involving under-eighteens
What We Work From
126,110 searches
- 8,034 terms belonging to real patients
- 17,070 of it people looking for a surgeon
- 36,430 carrying a UK place name
- Average difficulty of 21 across the towns
- Plus separate pulls for what this file misses
- You get the breakdown whether you sign or not
Getting Started
We audit everything, free
Your site, your listing, your directory entries plus where you sit locally today. We also flag anything already published that would not survive scrutiny, which on a surgical site is worth knowing before it becomes somebody else's problem.
We agree what the rules allow
A short conversation about your regulator, your indemnity position, how patient material can be used plus what claims are off limits. Getting this right at the start is why our pages do not have to be rewritten later.
We build credibility first, then procedures
Listing and registration pages, then your biography, then the technical work, then a factual page for each procedure in the order the demand justifies. Credibility before catalogue, because that is the order patients actually check things in.
We keep at it, plus you always know
An update every three weeks, a full audit every quarter, monthly reporting plus enquiry routes added to pages as they start ranking. Nothing here is a one-off project.
Run The Arithmetic
Drag the sliders to your own numbers. In this field the answer is usually a fraction of one procedure, which is why the arithmetic is rarely the difficult part of the decision. This is a rough illustration to think with, not a promise of results.
Illustration only. Real results depend on your area, your specialisms and your practice. We do not guarantee positions, enquiries or patients.
Simple Pricing
All fourteen workstreams are in every plan. The tiers change the size of the area plus the volume of work, not the list of what you get.
- One surgeon, one area
- Google Business Profile and Maps
- Registration and credential pages
- Surgeon biography plus procedure pages
- Website management and AI optimisation
- Social, quarterly audits, monthly reporting
- Everything in Local SEO
- Wider area, more towns worked
- Multiple consulting locations
- More procedure pages each month
- For practices adding surgeons
- Everything in Growth
- National reach
- For groups and multi-site practices
- Full content programme
- Priority support
No setup fee, nothing billed separately plus no charge for a new page when you add a procedure. Worth comparing against what local SEO typically costs before you decide.
Be The Surgeon They Can Actually Verify.
Fourteen workstreams on one monthly fee. Your listing, your registration, your biography, your website plus a factual page for every procedure you perform, all built inside the rules. We will pull the numbers for your own area before you commit to anything.
Everything included in your plan:
One clear retainer. No setup fee.
