SEO for Solar Companies
Nobody buys solar on a Tuesday afternoon. They research for weeks, get three quotes, worry about being sold to plus check whether you are properly certified. We build the content that survives all of that, then the listing that closes it.
Your trade has a trust problem you did not create plus have to work around anyway. We handle your Google listing, your certification and accreditation pages, the technical condition of your website, a page for every service you install, your pricing, your savings material plus your social accounts, all on one monthly fee. Facts only. Savings and payback presented as illustrations rather than promises, because the alternative is what gave your sector its reputation.
How Our Service Works
Most agencies sell a solar firm some blog posts plus a monthly report. Content is one card on this list, though in your trade it carries more weight than in any other we work in. Everything below runs on your account from the first month, plus none of it is charged as an extra.
Google Business Profile And Maps
Primary category corrected, every service listed individually rather than as Solar Installer, service area defined by the counties you genuinely cover plus hours that are accurate. When somebody has finished researching and searches locally, 96% of those results return a map. That is the moment the listing earns its keep.
Certification And Accreditation Pages
Your certification, your consumer code membership, your insurance-backed warranty plus your registration numbers, given real pages rather than logos in a footer. Certification is also the qualifier for most funding routes, so it is doing two jobs at once.
A Review Programme, Not Review Hope
In a sector where people have read the horror stories before they ring anybody, your rating is doing heavy lifting. We set up the asking properly, handle the ones that go wrong plus keep recency from lapsing, since a five star average from three years ago reads badly here.
Full Technical Site Audit
Crawl errors, broken links, redirect chains, duplicate titles, missing headings plus anything stopping Google reading your site. Run every three months then fixed rather than reported, because emailing an installer a technical list is not a service.
Speed And Mobile Performance
This is a long research phase conducted mostly on a phone, frequently in the evening across several sessions. We compress everything, fix layout shift plus make sure a returning visitor lands somewhere useful rather than back at a homepage.
Savings And Payback Material
Calculators and savings figures are the strongest lead tool in your trade plus the fastest route to a complaint if handled badly. Everything we publish is framed as an illustration based on stated assumptions rather than a guaranteed return, with the variables named openly.
Schema Markup And AI Optimisation
Nearly half of the demand we measured returns an AI answer, which is one of the highest shares in our programme. Your services, your certification, your coverage plus your FAQs structured so search engines and assistants read them as facts rather than guessing.
Internal Linking Structure
Service pages linked to a hub, the hub linked back to your main page, related services linked to each other plus everything pointing authority towards your certification and pricing pages. Costs nothing plus neglected on nearly every solar site we audit.
A Page For Every Service You Install
Panel installation, battery storage, commercial work plus whatever else you genuinely offer, each given a real page rather than a line on a list. Battery storage alone carries 136,520 monthly searches at a difficulty of 24, plus it is frequently a second sale to somebody you already installed for.
Research-Stage Content
Cost searches carry 162,900 a month. Funding and grants another 97,450. These are people months away from buying, forming a shortlist while they read. Answer those questions properly and you are on the list before your competitors know the enquiry exists.
Rebuilding Pages That Do Not Rank
Every site arrives with pages earning nothing, plus in this trade some arrive carrying savings claims that should never have been published. We identify them, then rewrite, merge or redirect. Frequently the fastest gain available in your first quarter.
Website Management And Development
We build the pages, make the changes plus look after the site. No waiting on a separate web person, no change request sitting in a queue plus no invoice when you add a service and need a new page. If the site needs work, the work is inside the fee.
Social Media Management
Facebook, Instagram plus LinkedIn managed rather than abandoned, with completed installs used as proof rather than as a countdown to an offer. LinkedIn matters more here than most installers expect, because commercial work starts with a facilities or finance decision.
Reporting And Contact Every Three Weeks
A written update every three weeks covering what has been done plus what is next, a full audit every quarter plus monthly reporting on positions, local visibility and enquiries. No wondering what you are paying for.
One fee, no add-ons, nothing billed separately. Larger plans widen the area plus the volume of work rather than unlocking things you should have had from the start.
You Are Not Winning A Search. You Are Outlasting A Research Phase.
A blocked drain is a five minute decision. Somebody taps the first firm in the map and it is done. Solar is not that, plus every piece of generic local SEO advice assumes it is.
Look at where the demand actually sits. Near-me and local searches carry 33,310 a month in this trade. Cost searches carry 162,900. Funding and grants another 97,450. Installation questions 171,900. The overwhelming majority of your market is not looking for a company yet. They are working out whether this is worth doing at all, what it costs, whether there is help with the money plus whether their roof is even suitable.
That research phase is where you are chosen. By the time somebody searches for an installer near them, the shortlist already exists. It formed weeks earlier while they were reading, plus it formed around whoever answered their questions without trying to close them. If you are not present during that period, the map listing is competing for somebody else's shortlist.
Then the part that makes this urgent. 48% of the demand we measured returns an AI answer, which is one of the highest shares in our programme. Google is increasingly answering the research questions itself, drawing on whoever wrote the clearest, most factual material. Being that source is not a side benefit here. It is the whole game.
And the reason facts beat enthusiasm in your sector specifically. Your trade carries a reputation it largely did not earn, built by high-pressure sellers, inflated payback figures plus finance nobody understood until later. Every serious buyer arrives braced for it. So the firm that publishes real prices, states savings as illustrations with the assumptions shown, puts its certification where it can be checked plus tells somebody plainly when their roof is not suitable wins against a competitor doing the opposite. Not because it is nicer. Because the buyer has already met the other kind.
Who Is Looking For You
Before we quote anybody we pull the demand for their own patch. 61,790 monthly searches in this trade carry a place name, spread across 101 towns and cities. Below are the top 100, carrying 56,390 between them, which is very nearly all of it.
London takes 5,400, which is 9% of local demand plus the lowest capital share of any trade in our programme. Solar is a suburban, semi-rural and detached-housing market rather than a city one, which is exactly what you would expect from a trade that needs a roof somebody owns. Everything below is scaled against Coventry at the top.
Now the number worth acting on. The average difficulty across these hundred places is 14, which ties for the softest geography we have measured anywhere. Stoke-on-Trent averages 3. Carlisle and Eastbourne 4. Aberdeen, Sutton, Middlesbrough, Worthing and Burnley all 5. Two thirds of these town searches return a map pack, so this is ground a single firm with the right work behind it genuinely wins.
Rounded monthly UK volumes for solar terms carrying each place name, from a 10,003 term pull. Astronomy, garden and consumer products, manufacturer and energy brands, careers and training, do it yourself content, stocks plus overseas terms are all stripped out first, so these are people looking to hire an installer.
What You Get For £350
Everything on this page is in the £350 plan for one firm covering one area. Nothing is held back for a higher tier. The larger plans widen the patch plus the volume of work, which is all they do.
The Services We Build For
Here is where the demand actually sits once the astronomy, garden lights and consumer products are stripped out, plus what we would build against it.
We would not build all twelve at once. On your account we map these against the work you actually do plus want more of, then start where the demand and the difficulty justify it. On most solar firms that means the certification page, then cost, then battery storage, then whichever of maintenance or commercial fits your business.
Where We Will Not Spend Your Money
The raw keyword file for your trade shows 4,563,280 monthly searches. That number is nonsense, plus it is the single easiest way to spot an agency that has not done the work.
The word solar is the problem. 1,942 terms carrying 990,720 searches are garden lights, water features, fountains, solar chargers, camping gear plus outdoor lighting. Another 1,225 terms carrying 705,570 are astronomy: the solar system, eclipses, solar flares. Then solar plexus. Then a television programme. Then a streaming site people misspell.
Strip all of it and 51% of the file is gone. What remains is 2,247,850 searches from people who might actually want a roof fitted, plus even that needs narrowing to your own patch before it means anything.
Ask any agency pitching you what the addressable market is. If the number they quote starts with a four, they have counted every garden light in the country.
Garden And Consumer Products
990,720 searches
- 1,942 terms, 22% of the whole file
- Solar garden lights and fairy lights
- Water features and fountains
- Chargers, camping and caravan kit
- Nothing an installer can service
Also Not Your Customer
1,324,710 searches
- Astronomy, eclipses and the solar system
- Solar plexus and unrelated medical terms
- A television programme and a streaming site
- Manufacturer and energy company brands
- Careers, training and trade supply
- Stocks, investing and overseas terms
What We Work From
2,247,850 searches
- 5,877 terms belonging to real customers
- 61,790 of it carrying a UK town name
- Average difficulty of 14 across the top 100 towns
- 48% of it returning an AI answer
- Then narrowed again to your own patch
- You get the breakdown whether you sign or not
Getting Started
We audit everything, free
Your site, your listing, your reviews plus where you sit for your own towns. We also flag anything already published that would not stand up, since savings claims written by a previous agency are a common find in this trade.
We get the trust layer right first
Certification, accreditation, consumer code membership plus your warranty position, as real pages. Then your pricing approach and how savings will be presented, agreed before a word is written rather than corrected afterwards.
We build for the research phase, then the enquiry
Cost, funding, roof suitability plus the questions people ask months before they buy, then the service pages and the listing work that catch them when they are ready. In that order, because that is the order your customer moves in.
We keep at it, plus you always know
An update every three weeks, a full audit every quarter, monthly reporting plus calls to action added to pages as they start ranking. Nothing here is a one-off project.
Run The Arithmetic
Drag the sliders to your own numbers. In this trade the answer is usually a fraction of one install, which is why the arithmetic is rarely the difficult part of the decision. This is a rough illustration to think with, not a promise of results.
Illustration only. Real results depend on your area, your competition and your business. We do not guarantee positions, enquiries or installs.
Simple Pricing
All fourteen workstreams are in every plan. The tiers change the size of the area plus the volume of work, not the list of what you get.
- One firm, one area
- Google Business Profile and Maps
- Certification and accreditation pages
- A page per service plus research content
- Website management and AI optimisation
- Social, quarterly audits, monthly reporting
- Everything in Local SEO
- Wider patch, more towns worked
- Full commercial solar build-out
- Battery and maintenance lines developed
- For firms adding crews
- Everything in Growth
- Multi-depot and national reach
- For firms chasing multi-site contracts
- Full content programme
- Priority support
No setup fee, nothing billed separately plus no charge for a new page when you add a service. Worth comparing against what local SEO typically costs before you decide.
Be On The Shortlist Before They Ask For Quotes.
Fourteen workstreams on one monthly fee. Your listing, your certification, your pricing, your website plus a page for every service you install, built around the way your customer actually decides. We will pull the numbers for your own patch before you commit to anything.
Everything included in your plan:
One clear retainer. No setup fee.
