SEO for Therapists
We fill private practices by getting the right clients to find you, working inside your professional code rather than around it. Your listing, your accreditation, your approach plus a page for every specialism you offer. All of it handled by us.
You did not train for years to spend your evenings learning search engines. We handle your Google listing, your accreditation pages, the technical condition of your website, a page for every specialism you work with, your social accounts plus the website itself, all on one monthly fee with nothing billed separately. One number to ring, one invoice, plus an agency that understands your professional code rather than asking you to bend it.
How Our Service Works
Most agencies sell a therapist some blog posts plus a monthly report. Content is one card on this list. Everything below runs on your account from the first month, plus none of it is charged as an extra.
Google Business Profile And Maps
Primary category corrected, every specialism listed individually rather than as Counselling, service area or practice address set up properly, opening hours plus availability accurate. Set up badly this removes you from local results entirely, which we see on a large share of the practices we audit.
Reviews And Social Proof, Handled Properly
Your professional body restricts how client feedback can be used, which most agencies either ignore or use as an excuse to do nothing. We build what is permitted: third party verification, supervisor and peer credibility, professional memberships plus feedback gathered in ways your code allows.
Citations And Directory Clean-Up
Your name, qualifications plus practice details consistent across every professional directory and listing that carries them. Old practice addresses, lapsed listings plus duplicate profiles corrected, since inconsistency quietly holds back everything else.
Full Technical Site Audit
Crawl errors, broken links, redirect chains, duplicate titles, missing headings plus anything stopping Google reading your site. Run every three months then fixed rather than reported, because emailing a therapist a technical list is not a service.
Speed, Mobile And Discretion
Your site is frequently read on a phone, late at night, by somebody who does not want it in their history. We compress everything, fix layout shift, make contact reachable with a thumb plus keep the enquiry route quiet and simple.
Credentials And Accreditation Pages
Accreditation, registration, training, supervision plus insurance given real pages rather than logos in a footer. Search engines apply extra scrutiny to health and wellbeing content, which makes verifiable credentials a ranking asset rather than just a reassurance.
Schema Markup And AI Optimisation
Your specialisms, qualifications, fees plus availability structured so search engines and AI assistants read them as facts. A higher share of therapy searches returns an AI answer than any sector we have measured, so being the source those answers draw on matters here more than anywhere.
Internal Linking Structure
Specialism pages linked to a hub, the hub linked back to your practice page, related pages linked to each other plus everything pointing authority where it earns. Costs nothing, entirely within our control plus neglected on nearly every therapy website we audit.
A Page For Every Specialism
The modalities you practise plus the issues you work with, each given a real page rather than a line on a list. Written factually, without clinical claims, because a page that overpromises is a page your professional body would take issue with.
Your About And Approach Pages
In almost no other profession is the practitioner the product this directly. Somebody chooses a therapist on whether they feel they could talk to them, so we write your approach, your training plus what a first session is actually like as the conversion pages they are.
Rebuilding Pages That Do Not Rank
Every site arrives with pages earning nothing. We identify them, then rewrite, merge or redirect rather than leaving dead weight in place. Frequently the fastest gain available in your first quarter.
Website Management And Development
We build the pages, make the changes plus look after the site. No waiting on a web person, no change request sitting in a queue plus no invoice when you add a specialism and need a new page. If the site needs work, the work is inside the fee.
Social Media Management
Facebook, Instagram plus LinkedIn managed rather than abandoned, with content that stays inside your code and never uses a client's story. LinkedIn matters more than most therapists expect, particularly for corporate and employee wellbeing work.
Reporting And Contact Every Three Weeks
A written update every three weeks covering what has been done plus what is next, a full audit every quarter plus monthly reporting on positions, local visibility and enquiries. No wondering what you are paying for.
One fee, no add-ons, nothing billed separately. Larger plans widen the area plus the volume of work rather than unlocking things you should have had from the start.
We Work Inside Your Professional Code
Marketing a therapy practice is not like marketing a trade. You are bound by a code of ethics, your advertising is subject to standards on health claims plus your registration can be affected by how you present your work. Most agencies have never read any of it.
What that means in practice. No claims to cure, fix or guarantee an outcome. No success rates you cannot evidence. Client feedback used only in the ways your professional body permits, which is considerably narrower than the review-farming most local SEO agencies sell. No client story used as marketing material, ever, however anonymised it looks.
The part therapists do not expect. Working inside those constraints produces better search results rather than worse ones. Search engines apply extra scrutiny to health and wellbeing content, so verifiable credentials, clear qualifications, named training plus factual descriptions of what you actually do are exactly what gets rewarded. The agency that would have written you a page promising to cure anxiety in six weeks was going to cost you rankings as well as a complaint.
And one thing we will not do at any price. We do not target crisis searches. People in acute distress need emergency and crisis services, not a private practice with a three week wait. Those terms are stripped out of every plan we build before anybody sets a target, plus we would rather lose the pitch than argue about it.
Who Is Looking For You
Before we quote anybody we pull the demand for their own area. Below are the 85 places carrying 100 monthly searches or more, from Brighton at 5,730 downwards.
Read this before you read the table, because therapy geography behaves differently to every other sector we work in. London takes 45,660 of the 99,570 place-name searches, which is 46% and why it sits outside the table. More importantly, most people looking for a therapist do not type a town at all. They type therapist near me, plus that group alone carries 112,590 monthly searches, more than every place name in the country combined. So your local visibility is won in the map results rather than through town pages.
Two things follow from that. First, the average difficulty across the towns that do register is 21, with some close to open ground: Horsham at 4, Plymouth and Watford at 9, Telford at 10. Your own area is genuinely winnable. Second, online delivery changes the arithmetic completely, since online and remote therapy terms carry 36,960 monthly searches and are not tied to where you sit. If you work online you are not limited to this table at all.
Rounded monthly UK volumes for therapy and counselling terms carrying each place name, from a 10,003 term pull. Other professions using the word therapist, NHS and free provision, national directories, careers and training searches plus overseas terms are all stripped out first. A further 56 places carry smaller volumes, so if yours is not listed we will pull it for you free.
What You Get For £350
Everything on this page is in the £350 plan for one practitioner. Nothing is held back for a higher tier. The larger plans cover wider areas, group practices plus a national online offering, which is all they do.
The Specialisms We Build For
Almost nobody searches for a therapist in the abstract. They search the thing they are struggling with. Some search the approach somebody has recommended to them. Each one gets its own page written for that person. Here is what we build plus the demand behind it, so you can see where we would start on your account.
We would not build all sixteen at once. On your account we map these against the work you are actually trained for plus want more of, then start where the demand and the difficulty justify it. On most practices that means the listing, then online delivery, fees plus one or two specialisms you genuinely lead on.
Where We Will Not Spend Your Money
The raw keyword file for your profession shows 1,557,450 monthly searches. Nearly half of it belongs to somebody else, plus this sector has the worst contamination problem we have measured.
The biggest single issue is the word therapist itself. 3,181 terms carrying 348,800 monthly searches belong to entirely different professions: occupational therapists, massage therapists, physiotherapists plus speech and language therapists. A counsellor or psychotherapist cannot service a single one of them. An agency quoting you a market of one and a half million searches has counted all of it.
Then there is NHS and free provision, which a private practice cannot compete for and should not try. National directories and professional bodies, where you are not going to outrank the organisation you are registered with. Careers and training searches from people who want to become a therapist rather than see one.
Plus the exclusion we make on principle. Crisis and self-harm searches come out before anything is planned. They are a small number of terms, they are not commercially interesting anyway plus they belong to emergency services rather than to a private practice. We do not build for them.
A Different Profession Entirely
348,800 searches
- 3,181 terms, 22% of the whole file
- Occupational and massage therapists
- Physiotherapy, speech and language
- Nothing a counsellor can service
Also Not Your Client
414,060 searches
- NHS and free provision
- National directories and professional bodies
- Careers, training and qualifications
- Bare single words with no intent
- Crisis terms, excluded on principle
What We Work From
716,260 searches
- 5,393 terms belonging to real clients
- Then narrowed again to your own area
- Plus online, which has no area at all
- Average difficulty of 21 across the towns
- You get the breakdown whether you sign or not
Getting Started
We audit everything, free
Your site, your listing, your directory entries plus where you sit locally today. Then we pull the data for your area and strip out the other professions, the NHS terms plus the careers searches before anybody sets a target.
We agree what your code allows
A short conversation about your professional body, how feedback can be used plus what claims are off limits. Getting this right at the start is why our pages do not have to be rewritten later.
We fix the listing, then build the site out
Profile, categories plus directory consistency first, then the technical work, your accreditation pages, your About and approach, plus a page for each specialism in the order the demand justifies.
We keep at it, plus you always know
An update every three weeks, a full audit every quarter, monthly reporting plus calls to action added to pages as they start ranking. Nothing here is a one-off project.
Run The Arithmetic
Drag the sliders to your own numbers. Use the value of a whole client rather than one session, since most clients stay for a course of work. This is a rough illustration to think with, not a promise of results.
Illustration only. Real results depend on your area, your specialisms and your practice. We do not guarantee positions, enquiries or clients.
Simple Pricing
All fourteen workstreams are in every plan. The tiers change the size of the area plus the volume of work, not the list of what you get.
- One practitioner, one area
- Google Business Profile and Maps
- Directory consistency and technical audits
- Accreditation, About and specialism pages
- Website management and AI optimisation
- Social, quarterly audits, monthly reporting
- Everything in Local SEO
- Wider area, more towns worked
- Full online therapy build-out
- More specialism pages each month
- For practices adding associates
- Everything in Growth
- National online reach
- For group practices and clinics
- Full content programme
- Priority support
No setup fee, nothing billed separately plus no charge for a new page when you add a specialism. Worth comparing against what local SEO typically costs before you decide.
Let The Right Clients Find You.
Fourteen workstreams on one monthly fee. Your listing, your accreditation, your approach, your website plus a page for every specialism you work with, all handled inside your professional code. We will pull the numbers for your own area before you commit to anything.
Everything included in your plan:
One clear retainer. No setup fee.