Lillian Purge · Backlink Services

Backlink Services That Earn Their Place

Editorial links from real publications with real traffic. No bulk, no DA90 packages and no penalties waiting to happen. You approve every target. You pay per placement. Every single link is one we would put our own name against.

Editorial links only
Priced per placement
You approve every target
Where the money goes

What you are
actually paying for

A backlink is not just a hyperlink. The price reflects the work behind getting a real publication to link to you, which is why quality links cost what they do and cheap ones cost you later.

Prospecting

Finding sites that are genuinely relevant to you, with real organic traffic and a clean profile, not whatever will take a link for cash.

Outreach

Real relationships and real conversations with publishers. A single placement can take dozens of outreach emails to land properly.

Content

For guest posts, genuinely useful content written to the publication's standard, not spun filler wrapped around a link.

Placement & reporting

The link placed in relevant context with the right anchor, verified live, then reported so you can see exactly what you paid for.

What we build

Four kinds of
editorial link

Guest posts

From £250 per placement

Original, genuinely useful content published on a relevant site with real traffic, with your link placed naturally in the piece. The mainstay of steady, safe authority building.

Link insertions (niche edits)

From £90 per placement

Your link added into an existing, already indexed article on a relevant site. No new content needed, so it lands faster and costs less than a guest post while still passing real equity.

Digital PR

From £1,250 per placement

A story, data study or expert comment pitched to journalists, earning coverage and links from major publications. The strongest links there are, though the hardest to win.

Brand mention reclamation

Priced per project

Finding places that already mention your business without linking, then turning those into live links. Often the cheapest authority on the table, because the relationship is already there.

Pricing

Three ways to
buy links

Pick the model that suits you. Everything is priced by the authority and relevance of the site, because that is what actually drives the value. You approve every target before we build.

1. Pay per placement

Choose individual links by authority band. Guest posts include content production. Link insertions go into existing articles.

Site authority
Link insertion
Guest post
Modest (DR 20 to 40)
from £90
from £250
Strong (DR 40 to 60)
from £220
from £450
Premium (DR 60 plus)
from £450
from £750

Guide prices for the current UK market. Final price depends on the exact site, its real organic traffic and your niche, since some sectors command more. Digital PR placements are quoted separately from £1,250 each.

2. Monthly link packages

A set number of editorial links each month at a per link saving, with strategy, outreach and reporting handled for you. We suggest a minimum of three months to see meaningful movement, though there is no long tie in.

Starter
£600per month

Around 3 to 4 quality links a month. A steady, safe drip of authority for a newer or smaller site.

  • 3 to 4 editorial links monthly
  • Mixed guest posts and insertions
  • Targets approved before build
  • Monthly reporting
Authority
£2,500per month

Sustained, higher authority link building for established brands in competitive markets.

  • 15 plus editorial links monthly
  • Premium publications
  • Digital PR options
  • Full profile strategy
  • Monthly reporting and reviews

Package prices are guides based on the current UK market and the link mix agreed. The exact number of links flexes with the authority of the sites targeted in any given month.

3. Digital PR campaigns

Priced per campaign, from around £2,500, covering strategy, a content or data asset and journalist outreach. One campaign can earn multiple high authority links from a single investment, which is why it is the most valued tactic there is.

What makes a link worth paying for

Four things we
check every time

Authority

The linking site has genuine standing, measured properly, not a rating inflated by tricks. Higher authority passes more weight.

Relevance

The site and the page relate to what you do. A relevant link from a modest site often beats a big link from an unrelated one.

Real traffic

The site has real organic visitors, not just a score. A link nobody ever sees on a site nobody visits is worth very little.

Editorial placement

The link sits naturally in real content, not stuffed in a footer or a paid links block that Google discounts on sight.

When to hold off

When backlinks are not the answer

Plenty of agencies will sell you links whether you need them or not. We will not. If your site has technical problems, thin or missing content or weak on page work, links will not fix any of that, so spending on them first is money down the drain.

Backlinks are the last piece of the puzzle, not the first. They work when your site already deserves to rank and just needs the authority to compete. We look at the whole picture before we recommend a single link. Where your budget is better spent elsewhere for now, we will say so and point you at what to fix first.

How it works

From brief to
live link

We assess

We look at your site and profile first and tell you whether links are the right investment right now.

We prospect

We find relevant sites with real traffic and clean profiles, then put the target list in front of you.

You approve

Nothing gets built until you have signed off the targets, the anchors and the plan. No surprises.

We build and report

We handle content, outreach and placement, verify every link live, then report exactly what you got.

Backlink services from Lillian Purge

Links worth
paying for.

Tell us your site and your goal. We will tell you whether links are the right move. If they are, we will show you exactly which sites, at what price, before we build a thing.

Frequently asked

Backlink questions

How much do backlinks cost in the UK?
Backlink pricing spans a wide range and depends almost entirely on the authority, relevance and real traffic of the site the link sits on. As a guide to the current UK market, link insertions on modest sites start around 90 pounds, guest posts on genuine industry publications run from roughly 250 to 750 pounds each depending on authority, while digital PR placements in major media typically start around 1,250 pounds. We price per placement so you only ever pay for links we would be happy to put our own name against.
Do you sell cheap bulk backlinks or DA90 packages?
No. Cheap bulk links and DA90 packages are exactly what gets sites penalised, so they undercut everything we build for. Every link we build is editorial, relevant and placed on a site with real traffic. If a supplier is offering hundreds of links for a flat fee, someone is cutting corners, so it is usually your rankings that pay for it later.
What types of backlinks do you build?
Editorial ones only. In practice that means guest posts, where we produce genuinely useful content and place it on a relevant publication, link insertions or niche edits, where a link is added to an existing relevant article, plus digital PR, where a story or data asset earns coverage and links from real journalists. We also help turn existing brand mentions into links.
How long do backlinks take to work?
Backlinks are rarely instant. Google needs to find and reassess the linking pages, then weigh the new signals, which usually takes weeks to a few months before rankings move, longer in competitive markets. Anyone promising overnight results is describing the kind of link building that ends in a penalty.
Are backlinks always the right investment?
No, we will tell you if they are not. If your site has technical problems, thin content or weak on page work, links will not fix that, so spending on them first is wasted money. We look at the whole picture and only recommend a link campaign when it is genuinely the thing holding your rankings back.
How do you price a backlink campaign?
Three ways, so you can pick what suits you. Pay per placement, where you choose individual guest posts or link insertions by authority band. Monthly packages, where we build an agreed number of links a month at a per link saving. Or digital PR, priced per campaign. Whichever you choose, you approve the targets before we build anything.