How Lillian Purge Approaches Generative Engine Optimisation
How we actually do GEO at Lillian Purge, in plain terms. We build tight topical clusters of a landing page, a hub plus connected informational pages, label every page with schema, wire them together with internal links plus measure the results across the engines. The set of guides you are reading is itself a working example of the method.
Our approach is simple to describe plus deliberate in the detail. We build tight topical clusters on top of solid SEO: a commercial landing page, a hub page plus a set of informational pages that answer every question a customer asks, all tied together with internal links plus structured data. We do the same work for AI visibility plus for rankings at once, measure how often you are named across the engines, then review plus refine on a regular cycle. This very cluster of GEO guides shows the method in action.
We treat GEO and SEO as one job
We do not sell GEO as a separate, bolted-on extra. Because AI visibility plus search rankings rest on the same foundations, deep content, clean information plus technical health, we build for both at the same time. One programme, two channels.
This guide is itself an example
You do not have to take our word for the method. The collection of GEO guides you are reading is built exactly the way we build for clients: a landing page, a hub plus connected informational pages, each labelled with schema plus linked into a tight cluster.
If you want that approach applied to your business, our Generative Engine Optimisation Agency service is where it lives, built around the cluster model rather than one-off pages.
How we build a topical cluster
At the centre sits a hub page that frames the whole topic. Around it sit a commercial landing page plus informational pages, each covering one part of the subject in genuine depth.
A landing page, a hub and informational pages
Three kinds of page, one cluster
The landing page is the commercial page that turns interest into enquiries. The hub page frames the whole topic plus points to everything beneath it. The informational pages each answer a real customer question in depth. Together they form one connected cluster around a single subject.
Tied together with links and schema
What makes it a cluster rather than a pile of pages is the wiring. Each informational page links up to the hub, across to the landing page plus out to a few relevant siblings, plus every page carries structured data so engines can read it. That structure is what builds the topical authority AI engines reward.
How we run a GEO engagement
This is the order we work in. The early phases are heavier on setup, then the work settles into a steady, ongoing rhythm of content, authority building plus measurement.
Six steps, start to finish
Audit where you stand
We start with a full site audit in Semrush, a check of how AI engines currently describe you plus a look at your Google Business Profile. This baseline shows exactly where you appear plus where you are missing.
Plan the topical cluster
We map the priority topic plus the questions your customers ask, then design the cluster: one landing page, a hub page plus the informational pages needed to cover the subject in full.
Build the content and schema
We create answer-first, genuinely useful content for each page, then apply the right structured data to every page type, landing, hub plus informational, so engines can read plus trust it.
Wire up the internal links
We connect the cluster so each informational page links up to the hub, across to the landing page plus out to its closest siblings. This internal linking is what binds the cluster into one authoritative whole.
Sharpen ranking pages, rebuild the rest
On pages already ranking we add clear calls to action plus sales funnels to turn visits into enquiries. On pages that are not ranking we reconstruct the content so it earns its place.
Measure and keep in touch
We track how often you are named across the engines, run a fresh site audit every three months plus update you every three weeks on what we are working on, so nothing happens behind closed doors.
It is an ongoing partnership, not a one-off setup. GEO works on a timeline of months, so we typically work on a twelve-month footing, with heavier setup early then steady content, authority building plus measurement as your visibility compounds.
Clusters are what AI rewards
AI engines judge your whole coverage of a topic, not a single page. A connected cluster of deep, well-linked pages reads as genuine authority, which is exactly what makes an engine confident enough to name you. Building in clusters is simply the most reliable way to earn that.
Affordable because it is bundled
Because we do the GEO plus the SEO work together on one shared foundation, you are not paying twice for overlapping effort. That is how we keep it affordable for smaller businesses, with AI visibility built into a local SEO package from a few hundred pounds a month rather than a costly standalone programme.
Want this approach applied to your business?
Our Generative Engine Optimisation Agency service builds your topical cluster, landing page, hub plus informational pages, with schema plus internal linking throughout, then measures it across ChatGPT, Gemini plus Perplexity. See exactly what is included plus get a quote built around your business.
Generative Engine Optimisation Guides
This article closes our complete GEO hub: a connected set of guides covering how AI search works, how each engine chooses businesses plus what a GEO strategy should include.
If you have read this far, the rest of the cluster is worth your time. Our Generative Engine Optimisation Guides hub indexes every question a business owner tends to ask before, during plus after starting GEO, from how each engine picks businesses through to cost, timescales plus what a proper service should include. This page is the end of the cluster, so the hub is the natural place to carry on.
Where to go from here
To bring it together, these reads help. What Is Generative Engine Optimisation covers the basics from the start. What a GEO Agency Does sets out the work behind our method. Is GEO Worth It helps you decide whether to take the next step.