The full library, in one place

SEO Guides for Roofers

Everything we have written on getting a roofing business found for the work worth having. A guide for each job and material, plus the accreditations and proof this trade is genuinely judged on.

15 guidesEmergencyRepairsFlat roofsSlateNFRCStorm season
15 guides
Written for the trade
A guide per job

These guides explain how roofers get found for the jobs worth winning. If you read one thing, read the complete guide. If it is late summer, read the storm season guide first, because that work has to be done before the weather turns rather than after.

Start here

The Complete Guide to SEO for Roofers

The whole picture in one place. Why word of mouth is no longer enough on its own, how Google ranks roofing businesses, what it costs, how long it takes, how to calculate the return, how the website should be structured and why most campaigns fail. Read this first, then pick the work you want more of below.

Read the complete guide
SEO done properly, from £350 a month

Read the guides. Let us do the work.

Everything in these guides is what we handle for roofers on one monthly plan. A page per job and material, your accreditations given a proper page and your storm content ready before the weather turns.

Everything included in your plan:

A page per job and material Accreditations page Google Maps optimisation Before and after work indexed AI optimisation (GEO) Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

Using these guides

How should I use these guides?
Start with the complete guide for the whole picture, then pick the group that matches the work you want more of. Urgent work and planned work behave completely differently, so they are grouped separately. After that, the trust group covers what this trade is actually judged on, then the last group covers timing and competition.
Why are urgent and planned jobs grouped separately?
Because the customer behaves completely differently. Somebody with water coming in rings the first roofer who answers, with no comparison and no quotes. Somebody planning a new roof researches for weeks, gets three quotes and decides on credentials. The same website has to serve both, plus the pages that win each are written differently.
Which guide should I read first?
The Complete Guide to SEO for Roofers. It covers why word of mouth is no longer enough on its own, how Google ranks roofing businesses, what it costs, how long it takes, how to calculate the return and how the website should be structured. If it is late summer when you read this, go to the storm season guide next, because that one is time sensitive.
Why is there a whole group on trust?
Because the search data says so. Nearly as many people search for a recommended roofer as a local one, plus trust-flavoured phrasings such as recommended, trusted, reputable and approved account for a very large slice of roofing demand. Very few trades show that pattern so strongly. Accreditations and before-and-after proof are the two things that answer it directly. Worth reading alongside what local SEO costs.