LinkedIn

At Lillian Purge we specialise in local SEO services and this section of our website focuses on helping businesses understand how LinkedIn advertising can be used effectively as part of a wider growth strategy. LinkedIn is often misunderstood as being only for large companies or recruiters, but in reality it can be a powerful platform for local and service based businesses when used correctly.

This LinkedIn advertising guidance hub is written for businesses that want to reach decision makers, professionals and higher intent audiences in a more targeted way. We focus on explaining how LinkedIn Ads work in practice, what they cost, how to avoid common mistakes and how to measure real results. The aim is to give businesses clarity and confidence before investing in a platform that can deliver strong returns when aligned with the right strategy.

How Much Does it Cost to Advertise on LinkedIn?

This article explains how much it costs to advertise on LinkedIn and what factors influence pricing. It is written for businesses that are considering LinkedIn Ads but want realistic expectations around budget and return. The guide breaks down cost per click, cost per lead and bidding models so readers can understand why LinkedIn is typically more expensive than other platforms and when that higher cost can still make commercial sense.

How to Advertise on LinkedIn

This guide explains how to advertise on LinkedIn step by step and is aimed at businesses new to the platform. It covers campaign setup, targeting options, ad formats and budgeting in a clear and practical way. The article helps readers understand how to structure campaigns properly so they can launch LinkedIn Ads with confidence rather than trial and error.

Common Mistakes Businesses Make with LinkedIn Ads

This article highlights common mistakes businesses make with LinkedIn Ads and explains how to avoid them. It is written for companies that have tried LinkedIn advertising before without success or are worried about wasting budget. The guide covers issues such as poor targeting, weak messaging and unrealistic expectations and shows how fixing these mistakes can significantly improve performance.

How Local Businesses Can Use LinkedIn Ads to Attract Clients

This guide focuses on how local businesses can use LinkedIn Ads to attract clients rather than just build awareness. It is aimed at service based businesses that rely on enquiries, consultations or high value leads. The article explains targeting strategies, messaging approaches and campaign structures that work well for local and regional audiences on LinkedIn.

How to Measure ROI from LinkedIn Ads Campaigns

This article explains how to measure return on investment from LinkedIn Ads campaigns accurately. It is written for businesses that want to understand whether their advertising spend is delivering real value. The guide covers tracking setup, lead quality, attribution and performance analysis so readers can make informed decisions about optimising or scaling their LinkedIn Ads strategy.