Instagram

Instagram Marketing & Advertising Guidance Hub

At Lillian Purge we specialise in local SEO services and this section of our website is dedicated to helping businesses understand how Instagram fits into a wider local marketing strategy. Instagram is no longer just a visual platform for brands with large audiences. It has become a powerful tool for local visibility, customer engagement and paid advertising when used correctly.

This Instagram guidance hub is written for small and local businesses that want clear advice without unnecessary complexity. We focus on how Instagram can be used to build trust, reach nearby customers and support local SEO and brand awareness. Whether you are exploring Instagram ads, improving organic content or trying to measure results, these guides explain what matters and how to take action confidently.

How Much Does it Cost to Advertise on Instagram

This article explains how much it costs to advertise on Instagram and what factors influence pricing. It is written for businesses that want realistic expectations before investing in paid social campaigns. The guide breaks down cost per click, cost per lead and budget planning so readers can understand what level of spend makes sense for their goals and location.

How to Advertise on Instagram

This guide explains how to advertise on Instagram step by step and is aimed at businesses that are new to the platform or want a clearer structure. It covers campaign setup, audience targeting, ad formats and basic optimisation so readers can launch campaigns with confidence rather than guesswork.

How to Advertise on Instagram for Free

This article focuses on how businesses can advertise on Instagram for free using organic methods. It is written for small businesses that want to increase visibility without paid ads. The guide explains content strategies, engagement techniques and profile optimisation that help attract attention and build trust locally.

What Does Restrict Do on Instagram

This guide explains what the restrict feature does on Instagram and when it is useful. It is aimed at businesses and users who want to manage interactions professionally without blocking accounts outright. The article explains how restrict works, what changes behind the scenes and how it helps maintain a positive brand presence.

What is Instagram Threads

This article explains what Instagram Threads is and how it fits into the wider Instagram ecosystem. It is written for businesses curious about newer Meta platforms and how they may be used for communication and engagement. The guide explains what Threads is designed for and whether it is relevant for business use.

How to Create Engaging Instagram Content That Builds Trust

This guide focuses on creating Instagram content that builds trust rather than just likes. It is aimed at businesses that want stronger engagement and better quality enquiries. The article explains content types, tone and consistency and shows how trust driven content supports local brand awareness.

How to Measure ROI from Instagram Campaigns

This article explains how to measure return on investment from Instagram campaigns accurately. It is written for businesses that want to move beyond vanity metrics. The guide covers tracking, attribution and performance analysis so readers can understand whether their Instagram activity is delivering real value.

How to Target Local Customers with Instagram Ads

This guide explains how to target local customers with Instagram ads effectively. It is aimed at businesses that rely on nearby customers rather than national audiences. The article breaks down location targeting, audience settings and creative approaches that work well for local campaigns.

How to Use Hashtags to Boost Local Reach on Instagram

This article explains how to use hashtags to boost local reach on Instagram without relying on generic or overcrowded tags. It is written for businesses that want to improve discoverability in their area. The guide explains hashtag strategy, local relevance and common mistakes to avoid.

Instagram Ads vs Facebook Ads: Which Works Better for Local Businesses?

This guide compares Instagram ads and Facebook ads for local businesses. It is aimed at companies deciding where to focus their advertising budget. The article explains the strengths of each platform, differences in audience behaviour and when one may outperform the other for local results.

The Best Types of Posts for Small Businesses on Instagram

This article explores the best types of Instagram posts for small businesses. It is written for businesses that want to post more effectively without wasting time. The guide explains which post formats perform well, how to balance value and promotion and how different content types support engagement and trust.