Twelve Months of SEO for an Online Packaging Supplier
Procura Pack sells packaging products online across the UK. In October 2024 the domain had no organic traffic and no rankings. Nothing showed for eight months. By the end of September 2025 it was on an estimated 22,720 organic visits a month.
The Results
At the start of October 2024 procurapack.co.uk had no organic traffic and no ranking keywords. Twelve months later it was on an estimated 22,720 organic visits a month and 6,238 keywords, having touched 32,180 visits earlier in September.
Monthly organic traffic
22,720
Up from nothing in October 2024
Ranking keywords
6,238
Up from nothing in October 2024
Campaign length
12 months
October 2024 to September 2025
First traffic
Month 9
Nothing registered until June 2025
Monthly organic traffic
Ranking keywords
Figures are taken from Semrush for the procurapack.co.uk domain in the UK database, plotted from daily readings between 1 October 2024 and 30 September 2025. Organic traffic in Semrush is an estimate based on ranking positions and search volumes rather than a count of visits. Paid traffic across the whole period reads zero.
The Starting Point
Procura Pack sells packaging products online. There is no shop to walk into and no local trade to fall back on, so search is the front door to the business.
The domain had nothing behind it. No traffic, no rankings and no history for Google to lean on.
Packaging is also a market where customers know exactly what they want. Somebody searching for a box size or a tape width is comparing suppliers, not browsing. The site had to turn up for those searches and answer them properly.
What We Did
The same process we run for every client, applied to a shop rather than a service business.
Site audit
We audited the website first, so the work started from what the site actually had rather than what it was assumed to have.
Keyword research and topical clusters
We mapped what people search for when they buy packaging, from product types and sizes through to the jobs they are packing for, then grouped those searches into clusters. Each cluster has a page for the category, a hub page for the subject and informational pages beneath it.
Informational pages
We published pages answering the questions buyers ask before they order. Pages like these bring people to a shop who are not yet searching for a supplier by name.
Schema and internal linking
Every page carries structured data and links to the others in its cluster, to its hub page and to the category page it supports. That tells search engines what the shop sells and how its pages relate to each other.
Category and product pages
The pages that sell were treated as landing pages in their own right rather than as a list of products, with the informational pages above them pointing buyers down towards them.
Audits every three months
The site was audited every three months across the campaign. Pages that ranked were given clear calls to action. Pages that did not rank were rebuilt rather than left sitting there.
What the Chart Shows
Eight months of a flat line. Nothing registers at all until June 2025. Anybody looking at the chart in month five would have concluded that the work was doing nothing.
Then it moves. Traffic goes from nothing to an estimated 22,720 a month in four months. Keywords go from nothing to 6,238 over the same stretch.
New domains behave like this. Pages get published, indexed and gradually trusted. Very little of that shows up as traffic until enough of it is in place. The work that produced the second half of this chart was done during the first half.
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