The full library, in one place

SEO Guides for Ecommerce Businesses

Everything we have written on getting an online store found in Google, gathered in one place. Start with the complete guide, then go deep on the pages, problems and decisions that matter to your catalogue.

22 guidesThe basicsCategory and product pagesMarketplacesMeasuring
22 guides
Written for store owners
No guaranteed rankings

These guides explain how online stores get found on Google and how to turn that traffic into orders. If you read one thing, read the complete guide. If you already know the basics, skip to ranking your category pages and product pages, which is where most of the traffic is won or lost.

Start here

The Complete Guide to Ecommerce SEO

The whole picture in one place. What ecommerce SEO is, how a store should be structured, which pages matter most and how research, technical work, content and authority fit together. Read this first, then branch into the guides that match your situation.

Read the complete guide
Ecommerce SEO done properly, from £350 a month

Read the guides. Let us do the work.

Everything in these guides is what we handle for online stores on one monthly plan. Technical SEO, category and product pages, product schema, content and reporting, all in one place with no cost per click.

Everything included in your plan:

Technical SEO and crawl fixes Category page optimisation Product page optimisation Product schema and rich results Content and buying guides Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

Using these guides

How should I use these guides?
Start with the complete guide for the whole picture, then jump to whichever group matches where you are. The basics answer the buyer questions, the ranking guides cover the pages that actually earn traffic. The diagnostics group is where to go if rankings have stalled or slipped. You do not need to read them in order.
Which guide should a store new to SEO read first?
The Complete Guide to Ecommerce SEO. It explains what ecommerce SEO is, how a store should be structured, which pages matter most and how the work fits together. Everything else builds on it.
Do these guides promise rankings?
No. These are guides about getting an online store found on Google. They explain how search works and what the work involves. They do not promise page one or guarantee results, because no one honestly can.
Can Lillian Purge just do this for my store?
Yes. Everything in these guides is what we do for online stores on one monthly plan from £350 a month: technical SEO, category and product page work, product schema, website management, AI optimisation and reporting. Read the guides, then let us handle the work. The Ecommerce SEO Services page has the full detail.