HOW TO ADD SOCIAL MEDIA TO SHOPIFY

At Lillian Purge, we specialise in Ecommerce SEO Services and have developed comprehensive guidance on How to Add Social Media to Shopify.

At Lillian Purge, we specialise in ecommerce SEO services, helping businesses grow their online visibility and connect with customers across multiple channels. Social media plays a vital role in ecommerce success, driving traffic, building trust, and increasing sales. Adding your social media accounts to Shopify allows you to link your brand’s online presence, making it easier for customers to follow, share, and engage with your business directly from your website.

Why Connect Social Media to Shopify

Integrating social media with your Shopify store creates a seamless experience for customers. It allows visitors to find your brand on platforms like Instagram, Facebook, TikTok, and Pinterest without having to search manually.

Social media links can:

  • Build credibility by showing customers you’re active and authentic.

  • Drive engagement and followers to your social profiles.

  • Encourage social sharing of products.

  • Support remarketing and ad campaigns.

  • Increase conversions through social proof and customer interaction.

By connecting your social platforms to Shopify, you give your audience more ways to interact with your brand.

Step 1: Add Social Media Icons to Your Shopify Store

The easiest way to link your social accounts is by adding social media icons to your website’s header, footer, or navigation bar. These icons link directly to your brand’s profiles on platforms like Instagram, Facebook, and X (formerly Twitter).

  1. Log in to your Shopify admin panel.

  2. Go to Online Store > Themes.

  3. Click Customise on your active theme.

  4. In the theme editor, select Footer or Header (depending on where you want your icons).

  5. Look for a Social Media or Social Links section.

  6. Enter your social media URLs in the appropriate fields.

  7. Click Save to publish the changes.

The icons will automatically appear on your website using your theme’s built-in design. If your theme doesn’t include this feature, you can use a custom app or add code manually.

Step 2: Connect Social Media Accounts in Shopify Settings

Shopify also lets you connect social accounts directly through your store’s settings. This allows for integration with marketing tools, product tagging, and social commerce features.

  1. From your Shopify admin, go to Settings > Apps and Sales Channels.

  2. Click Add Sales Channel.

  3. Choose the platform you want to connect, such as Facebook, Instagram, TikTok, or Pinterest.

  4. Follow the prompts to log into your account and grant permissions.

Once connected, you can synchronise products, run paid campaigns, and track performance directly through Shopify.

Step 3: Set Up Facebook and Instagram Shopping

If you want to sell products directly on social platforms, you can set up Facebook and Instagram Shopping. This allows users to browse and purchase your items without leaving the app.

  1. Add Facebook as a sales channel in Shopify.

  2. Connect your Facebook Business Page and Instagram account.

  3. Set up your Facebook Commerce Account.

  4. Sync your product catalogue from Shopify.

After approval, your products will appear in shoppable posts and stories, complete with pricing and links to your Shopify store.

This integration not only boosts visibility but also improves customer convenience and conversion rates.

Step 4: Integrate TikTok for Marketing and Ads

TikTok has become one of the fastest-growing platforms for ecommerce marketing. By integrating TikTok with Shopify, you can create targeted ad campaigns and showcase products directly within the app.

  1. Go to Apps and Sales Channels in your Shopify settings.

  2. Click Add Sales Channel and select TikTok.

  3. Connect your TikTok for Business account.

  4. Authorise Shopify to access your ad account and product catalogue.

  5. Set up conversion tracking to monitor campaign performance.

This setup allows you to create and run TikTok ads, track conversions, and measure the impact of your campaigns—all from your Shopify dashboard.

Step 5: Add Pinterest Integration

Pinterest is a powerful platform for visual discovery and product inspiration. Connecting Pinterest to Shopify helps your products reach new audiences who use the platform for shopping ideas.

  1. From your Shopify admin, add Pinterest as a sales channel.

  2. Log into your Pinterest Business account.

  3. Approve permissions to sync your product catalogue.

  4. Shopify will automatically upload your products to Pinterest as Product Pins.

Each Product Pin links back to your store, driving referral traffic and potential sales.

Step 6: Add Social Sharing Buttons to Product Pages

Encouraging customers to share your products on their own social networks increases brand exposure. You can add sharing buttons to product pages using Shopify’s theme editor or a dedicated app.

To enable sharing buttons:

  1. Go to Online Store > Themes.

  2. Click Customise.

  3. Select the Product Page template.

  4. Look for a Social Sharing option and toggle it on.

If your theme doesn’t have this feature, install an app such as “AddThis” or “Social Sharing Buttons” from the Shopify App Store.

Step 7: Add Social Feeds to Your Shopify Store

Displaying your social media feed on your Shopify homepage helps keep your website dynamic and engaging. It also showcases user-generated content and real-time updates.

You can use third-party apps like “Instafeed” or “Social Media Stream” to display posts from Instagram, TikTok, or Facebook. Once installed, you can customise the layout to match your branding.

Step 8: Optimise for SEO and Engagement

When integrating social media with Shopify, SEO should remain a priority. Social platforms can indirectly support SEO by driving traffic and building brand awareness.

Tips to maximise performance:

  • Use consistent usernames and profile links across all platforms.

  • Add social links to your website’s contact and about pages.

  • Share links to blog posts and products regularly on social media.

  • Encourage reviews and user-generated content to boost engagement.

The more engagement your brand receives, the more signals you send to search engines that your website is relevant and trustworthy.

Common Issues When Adding Social Media

Sometimes links don’t appear correctly or fail to connect due to theme limitations or incorrect URLs. Always check:

  • That you’ve entered full URLs (including “https://”).

  • That your theme supports social links.

  • That your apps and integrations are updated to the latest versions.

If icons still don’t display, try clearing your cache or checking the settings in your Shopify theme editor.

Final Thoughts

Adding social media to your Shopify store helps bridge the gap between your website and your online community. It strengthens your brand presence, increases engagement, and supports sales growth through multiple touchpoints.

By integrating platforms like Facebook, Instagram, TikTok, and Pinterest, your business can reach wider audiences, create interactive experiences, and drive more conversions.

At Lillian Purge, we help ecommerce brands connect their SEO, website, and social media strategies for maximum performance and visibility.

If you want to grow your store’s online presence and attract more customers, get in touch today

We have also written in depth articles on How Much is Shopify? and How to Add Staff to Shopify as well as our Shopify Hub to give you further guidance.