How to Change Channel Name on YouTube

Learn how to change your YouTube channel name on desktop and mobile, and what to consider before rebranding your channel.

At Lillian Purge, we specialise in Local SEO Services and show how do you change channel name on youtube, guiding you to keep your branding up-to-date and consistent everywhere.

Changing your YouTube channel name is a simple process, whether you want to update your branding, reflect a new business direction, or refresh your image. YouTube allows you to edit your channel name directly from your account settings without affecting your existing subscribers, videos, or analytics.

This article explains step by step how to change your channel name on YouTube using both desktop and mobile devices, along with tips to make sure your new name supports your channel’s growth and identity.

Things to Consider Before Changing Your YouTube Channel Name

Before making the change, it’s important to think about how a new name might affect your brand and search visibility. If your current name already has recognition or loyal viewers, make sure the new name aligns with your content and audience expectations.

You should also note:

  • Changing your channel name does not reset your subscribers, videos, or views.

  • If you have a verified channel, changing your name may remove the verification badge, and you’ll need to reapply.

  • The new name will appear across YouTube immediately but may take a few days to update in Google search results.

How to Change Your Channel Name on Desktop

  1. Sign in to YouTube
    Go to youtube.com and log in with the Google account linked to your channel.

  2. Access Your Channel
    Click on your profile picture in the top-right corner of the screen and select “Your Channel” from the dropdown menu.

  3. Go to Customisation Settings
    Once on your channel page, click “Customise Channel.” This will take you to the YouTube Studio interface.

  4. Open the Basic Info Tab
    In the YouTube Studio, click on the “Basic Info” tab at the top of the screen. Here, you’ll see your current channel name and handle.

  5. Edit Your Name
    Click the pencil icon next to your channel name, type your new name, and click “Publish” in the top-right corner to save the changes.

Your channel name will now be updated across YouTube.

How to Change Your Channel Name on Mobile

If you’re using the YouTube mobile app, the process is just as simple.

  1. Open the YouTube app on your smartphone or tablet and sign in.

  2. Tap your profile icon in the top-right corner.

  3. Select Your Channel.

  4. Tap the edit icon (pencil) under your channel banner.

  5. Enter your new channel name and tap the checkmark or “Save.”

Your new channel name will appear instantly in the app and on your profile.

How to Change Your YouTube Handle

YouTube recently introduced channel handles, which serve as unique identifiers (similar to usernames on social media). Handles appear in the format @yourname and can differ from your channel name.

To change your handle:

  1. Go to YouTube Studio.

  2. Click “Customisation” and then “Basic Info.”

  3. Under the handle section, click “Edit” and choose a new one.

  4. Click “Publish” to confirm your changes.

Handles are unique, so if the one you want is already taken, you’ll need to pick a variation.

How Often Can You Change Your YouTube Channel Name

YouTube allows you to change your channel name up to three times within a 90-day period. However, frequent changes may confuse your audience or make it harder for subscribers to find you.

If you’re rebranding, try to choose a name that will last long-term and reflects your content style and goals.

Tips for Choosing the Right Channel Name

  • Keep it simple and easy to remember.

  • Make sure it reflects your brand, niche, or content type.

  • Avoid using special characters or overly long names.

  • Check availability across other platforms if you plan to use the same name for social media or websites.

  • Consider using a name that’s SEO-friendly by including relevant keywords (for example, “Bedford Baking Tutorials” instead of “BBT Vlogs”).

Why Changing Your Channel Name Can Improve Growth

Rebranding your channel with a new, relevant name can help you:

  • Attract a broader or more targeted audience.

  • Improve click-through rates if your name clearly explains your content.

  • Align your channel with new services, topics, or business goals.

  • Reinforce your brand identity across all marketing platforms.

Make sure to update your channel banner, logo, and descriptions after changing your name to maintain consistency.

Troubleshooting Common Issues

If you can’t change your name, check the following:

  • You’re signed in to the correct Google account.

  • You haven’t exceeded the 90-day limit for name changes.

  • Your channel complies with YouTube’s naming policies (no offensive or misleading names).

  • Try clearing your browser cache or updating the app if the changes don’t appear immediately.

Expert Advice from Lillian Purge

  1. Plan your rebrand carefully. Make sure your new name fits your long-term goals.

  2. Maintain consistency. Update your visuals, intros, and social links to match your new name.

  3. Notify your subscribers. Let your audience know about the name change through a video or community post.

  4. Monitor your performance. Track whether your new name improves engagement or reach.

  5. Optimise for search. Use keywords in your channel name and descriptions to increase discoverability.

Changing your YouTube channel name is a quick way to refresh your brand and attract new viewers. By following these steps and choosing a name that reflects your identity, you can strengthen your presence on YouTube and maintain a professional, consistent image across your online platforms.

We have also written in depth articles on how do i logout of youtube and how much data does youtube use as well as our YouTube Hub to give you further guidance.