How to Change Channel Name on YouTube

A channel name is one of the most important aspects of your YouTube identity. It reflects your brand, content and personality. Over time, you may decide your channel name no longer suits your direction, or perhaps you want to rebrand for business purposes. Fortunately, YouTube makes it simple to change your channel name without losing subscribers or videos.

Things to Know Before Changing Your Name

When you change your channel name, it updates across YouTube immediately, but your URL remains the same unless you update that separately. Subscribers will see the new name in their subscription feed, but they will not be notified of the change. You can change your name as many times as you like, although frequent changes may confuse your audience and affect brand recognition.

Changing a Channel Name on Desktop

To change your name from a computer, log in to YouTube and click on your profile picture in the top right corner. Select “YouTube Studio” from the menu. In the left-hand navigation, click “Customisation,” then choose the “Basic info” tab. Here, you will see the option to edit your channel name. Enter the new name you want, then click “Publish” in the top right corner to save your changes. The update usually takes effect immediately.

Changing a Channel Name on Mobile

On the YouTube mobile app, open the app and tap your profile picture in the top right. Select “Your channel,” then tap “Edit channel.” You will see the option to change both your name and your description. Type in the new channel name, then save your changes. Just like on desktop, the update will appear instantly across YouTube.

Considerations for Business Channels

If you are running a business channel, think carefully before changing your name. Consistency matters for search visibility and recognition. Make sure the new name reflects your brand, is easy to spell and remember, and aligns with your wider online presence. You may also want to update your channel art, logo and description to match the new name for a complete rebrand.

Conclusion

Changing your channel name on YouTube is quick and easy, whether on desktop or mobile. It allows creators to rebrand, refresh their image or better align with their content direction without losing subscribers or videos. While the process is simple, the decision should be considered carefully, especially for businesses, to maintain consistency and audience trust.