HOW TO DUPLICATE A PAGE IN WORDPRESS

Duplicating a page in WordPress is a useful feature when you want to create a new page that mirrors the layout, structure or content of an existing one. Whether you are designing a series of service pages, product descriptions or campaign landing pages, being able to clone a layout can save time and ensure consistency across your website. WordPress does not include a built-in option to duplicate pages by default, but there are simple methods available that make this task quick and efficient.

This is especially helpful for businesses that rely on uniform page templates, designers who need to reproduce layouts or editors working with multilingual content. By duplicating a page, you avoid the need to recreate everything from scratch, allowing you to focus on editing the content rather than rebuilding the format.

Using Plugins to Duplicate Pages

One of the easiest and most reliable ways to duplicate a page in WordPress is by using a plugin. There are several well-maintained plugins in the WordPress directory that are specifically designed for this task. Once installed and activated, these tools add a ‘Duplicate’ or ‘Clone’ option directly within your Pages or Posts list in the dashboard. With a single click, the plugin creates a copy of the selected page and saves it as a draft.

Popular choices include Duplicate Page, Yoast Duplicate Post and WP Page Clone. These plugins allow you to copy the full content of a page including its formatting, images, metadata and layout elements. Some even allow you to set default behaviour for duplicated pages, such as status or redirect settings. This method is particularly valuable if you are managing a large site and want to maintain editorial consistency.

For UK users managing business websites or e-commerce platforms, using a duplication plugin ensures that new product or service pages can be built rapidly while following the same layout principles as the rest of the site.

Manual Methods for Duplicating Pages

If you prefer not to use plugins, you can duplicate a page manually by copying the content from the existing page and pasting it into a new one. To do this, open the original page in the WordPress editor, switch to the code or HTML view if needed, and copy everything. Then create a new page, switch to the same view, and paste the content. This preserves the formatting and block structure in most cases, especially when using the Gutenberg block editor.

This approach gives you more control and avoids adding third-party code to your site. However, it can be slower if you need to duplicate many pages or complex layouts. Additionally, manually duplicating a page may not copy certain settings such as SEO metadata, featured images or custom field values, which would need to be added again.

For websites built using page builders such as Elementor, Beaver Builder or WPBakery, there are usually built-in options to save a page layout as a template. These templates can then be applied to new pages, providing a clean and efficient way to replicate your design.

Best Practices When Duplicating Pages

When duplicating pages, it is important to ensure that the new version does not confuse search engines or site visitors. Always give the duplicated page a new title, update the URL slug and revise any content that may appear duplicated to avoid SEO penalties. If you plan to use the copy as a base for a completely new page, make sure you change internal links and update images or contact information to reflect the new purpose.

Duplicated pages should be treated like new content in your editorial workflow. Check that they meet accessibility standards, maintain responsive design across devices and are tracked properly in your analytics setup. If you use tools such as Yoast SEO or Rank Math, make sure to edit the SEO fields for each new page rather than copying them directly.

Final Thoughts on Duplicating Pages in WordPress

Duplicating a page in WordPress is a practical and efficient way to maintain consistency across your website without increasing your workload. Whether you use a plugin or a manual approach, this feature supports better site structure, faster content creation and easier design scaling. For UK-based businesses, freelancers and content teams, it offers a streamlined method for building out content while preserving your brand identity and site layout.

With a few simple steps and the right tools, you can speed up your workflow, reduce design repetition and ensure that every page on your site reflects a coherent and professional standard.