HOW TO DUPLICATE A PAGE IN WORDPRESS

At Lillian Purge, we specialise in Ecommerce SEO Services and have developed comprehensive guidance on How to Duplicate a Page in Wordpress.

If you manage a WordPress website, there may come a time when you need to duplicate a page. Whether you’re creating a new service page, landing page, or blog layout, duplicating an existing page can save time and ensure consistency across your website. Instead of rebuilding a design from scratch, you can copy an existing structure and make small adjustments as needed.

This article explains several simple ways to duplicate a page in WordPress, including built-in options, plugins, and manual methods.

Why Duplicate a Page in WordPress

Duplicating a page is useful when you want to:

  • Reuse a proven layout for new content.

  • Test different versions of a page for SEO or marketing.

  • Maintain consistent design across multiple sections of your website.

  • Save time when building similar pages, such as product or service descriptions.

Creating duplicates ensures formatting, spacing, and design elements remain consistent with your brand.

Method 1: Using a WordPress Plugin

The easiest way to duplicate a page in WordPress is by using a plugin. Plugins automate the process and require little technical knowledge.

Step-by-Step Guide

  1. Install a duplication plugin:
    Go to your WordPress dashboard and click “Plugins” then “Add New.” Search for “Duplicate Page” or “Duplicate Post.” Popular options include:

    • Duplicate Page by mndpsingh287

    • Yoast Duplicate Post

  2. Activate the plugin:
    Once installed, click “Activate.”

  3. Open your Pages list:
    Go to “Pages” on the left menu. Hover over the page you want to copy.

  4. Click ‘Duplicate’ or ‘Clone’:
    The plugin will create an exact copy of the page as a draft. You can then edit and publish it under a new title.

Most duplication plugins also allow you to copy posts, products, or custom post types depending on your theme setup.

Method 2: Using the Gutenberg Editor

If you prefer not to use plugins, you can duplicate a page directly using the Gutenberg editor.

Steps to Follow

  1. Open the page you want to copy in the WordPress editor.

  2. Click the three dots in the top right corner of the screen.

  3. Select “Copy all content.”

  4. Create a new page by clicking “Add New” under “Pages.”

  5. Paste the copied content into the new editor window.

  6. Update the title, URL, and other settings before publishing.

This method works well for smaller sites where you only need to duplicate pages occasionally.

Method 3: Using the Classic Editor

If your website uses the Classic Editor instead of Gutenberg, duplicating a page manually is still straightforward.

  1. Go to “Pages” in your WordPress dashboard.

  2. Open the page you want to copy.

  3. Click on the “Text” tab to view the HTML version.

  4. Copy all the code.

  5. Create a new page, open the “Text” tab again, and paste the copied code.

  6. Return to the “Visual” tab to preview your duplicated page.

You can then make edits without affecting the original version.

Method 4: Using a Page Builder

If your website is built with a page builder such as Elementor, Divi, or WPBakery, you can duplicate pages even more easily.

For example:

  • Elementor: Open the page, click the arrow next to the “Update” button, and select “Save as Template.” Then create a new page and load the saved template.

  • Divi: Use the “Clone Page” option directly from the Divi Builder dashboard.

  • WPBakery: Choose “Templates,” save your existing layout, and reapply it to new pages.

These tools are ideal for maintaining complex designs or page structures across multiple sections of your website.

Things to Remember When Duplicating Pages

  • Update metadata: Make sure the new page has a unique title, meta description, and URL slug to avoid SEO duplication issues.

  • Check internal links: Update any internal links so they point to the correct version.

  • Replace duplicate content: Google penalises websites with identical content, so always rewrite or adjust the text.

  • Test the layout: Review your new page on desktop and mobile to ensure everything displays correctly.

By paying attention to these details, you maintain both SEO integrity and design quality.

Benefits of Duplicating Pages

Duplicating pages streamlines your workflow and helps maintain a consistent user experience. It’s particularly useful for:

  • Multi-location businesses using similar service layouts.

  • eCommerce stores creating product templates.

  • Agencies building landing pages for multiple campaigns.

  • Blogs using recurring post formats.

Instead of starting from zero, you can replicate successful layouts and focus on refining content for better conversions.

Troubleshooting Common Issues

If your duplicated page does not display correctly, check for:

  • Conflicting plugins that prevent duplication.

  • Theme compatibility issues.

  • Caching problems (clear your site and browser cache).

  • Incorrect shortcode transfers when copying manually.

Most issues are easily resolved by refreshing the page or re-saving the permalink.

Expert Advice from Lillian Purge

  1. Use plugins carefully. Only install trusted, regularly updated plugins to keep your site secure.

  2. Avoid duplicate content. Update text and metadata on every copied page.

  3. Backup your website. Always back up before duplicating or editing pages.

  4. Review SEO settings. Ensure each new page targets different keywords or audiences.

  5. Stay consistent. Use duplicated pages to maintain a cohesive design and user journey.

Duplicating pages in WordPress is quick and efficient when done correctly. Whether you use a plugin, manual method, or page builder, it can save time, preserve layout consistency, and make website management easier—all while supporting your SEO strategy and overall site performance.

We have also written in depth articles on How to Create Website From Wordpress and How to Edit Footer in Wordpress as well as our Wordpress Hub to give you further guidance.