Instagram Content Ideas for Law Firms

At Lillian Purge, we specialise in SEO for Solicitors. Explore Instagram content ideas for law firms aimed at boosting engagement.

At Lillian Purge, we specialise in SEO for solicitors, helping law firms grow their online presence and attract new clients through smart, creative digital strategies. Social media, particularly Instagram, is an often-underused tool for legal practices. Yet, when approached correctly, it can help build brand awareness, humanise your firm, and connect with potential clients in an authentic way. Here’s how law firms can use Instagram effectively—and what content ideas will keep audiences engaged.

Why Instagram Works for Law Firms

Instagram might not seem like the natural platform for professional services, but it offers a unique opportunity to connect with people where they already spend time. Clients no longer want faceless brands—they want to see the people, values, and expertise behind a business.

For law firms, Instagram can showcase professionalism while highlighting approachability. It also helps establish authority in local communities, reinforcing trust through consistent and informative content.

1. Educational Posts and Legal Tips

People follow law firms on Instagram to learn something useful. Short, informative posts can help demystify legal topics and demonstrate your expertise.

Examples include:

• “What to do if you’re involved in a minor car accident.”

• “Understanding what a power of attorney covers.”

• “Five things to check before signing a tenancy agreement.”

These posts can be presented as carousels, quick reels, or text graphics with simple explanations. Keep language clear and avoid jargon so your advice is accessible to everyone.

2. Behind-the-Scenes at Your Firm

Show the human side of your practice. Share photos or short videos of your team in the office, during meetings, or participating in community events.

This type of content builds connection and trust by showing the real people behind the business. You might post a “Day in the Life” reel featuring a solicitor or spotlight new team members with short bios and personal introductions.

3. Client Success Stories and Testimonials

Sharing anonymised success stories or client feedback can build social proof. Potential clients want reassurance that you have experience handling situations similar to theirs.

Examples include:

• A post about helping a family complete a property purchase.

• A thank-you note from a client (with permission).

• Case milestones such as winning an appeal or settling a dispute.

These posts demonstrate reliability and results without breaching confidentiality.

4. Explaining Legal Processes

Legal processes can feel intimidating for clients. Use Instagram to simplify them through visual storytelling.

Short reels or infographic-style posts can explain steps like “How to make a will” or “The process of buying a home.”
Breaking these topics into easy-to-follow visuals helps people feel more informed and confident—and positions your firm as a helpful resource.

5. Team Spotlights and Staff Highlights

People like to do business with people, not just companies. Featuring your solicitors, paralegals, and support staff helps personalise your firm.

Share staff achievements, birthdays, or professional milestones. You could also run short Q&A-style posts where team members answer common client questions. This not only builds connection but also showcases your team’s expertise and personality.

6. Office Culture and Community Involvement

Show how your firm contributes to the community. Post photos from charity events, local sponsorships, or volunteering initiatives.

Highlighting involvement in local causes reinforces your commitment to the community you serve. It also humanises your brand, making your firm more relatable to potential clients in the area.

7. Legal Myth-Busting Posts

There are countless misconceptions about the law. Myth-busting content performs well on Instagram because it’s engaging and educational.

Examples include:

• “Myth: Verbal agreements are never binding. Fact: They can be, under certain circumstances.”

• “Myth: You don’t need a solicitor to make a will. Fact: DIY wills often cause legal issues later.”

These posts encourage interaction and sharing while establishing your authority.

8. Quick Video FAQs

Video content gets higher engagement than static images. Short video clips answering frequently asked questions can help you stand out in feeds and Reels.

Examples might include:

• “Do I need a solicitor for a divorce?”

• “How long does conveyancing take?”

• “What is the role of an executor?”

Filming can be simple—a smartphone, natural lighting, and a calm background are enough. The key is confidence, clarity, and genuine communication.

9. Share Legal News and Updates

When there are changes in law or policy that affect your clients, post short summaries explaining what’s changed and why it matters. For example, updates to property law, family court procedures, or employment rights can make valuable posts.

This type of content shows your firm is proactive and up to date, building authority in the eyes of potential clients.

10. Quotes and Professional Insights

Inspirational or insightful quotes related to justice, ethics, or perseverance can break up your feed visually while reinforcing your values.
You can also share your own commentary on industry trends or issues that affect clients locally.

Posts that blend professionalism with personality tend to resonate best with followers.

11. Tips for Students and Graduates

If your firm recruits or supports legal education, create content for aspiring solicitors. Offer advice on applying for training contracts, succeeding in interviews, or studying law effectively.

This not only broadens your reach but also enhances your reputation as a supportive, forward-thinking practice.

12. Seasonal and Awareness Content

Connect your content to key dates, holidays, or awareness campaigns. Examples include:

• “National Family Mediation Week” with advice on resolving disputes.

• “New Year, New Will” reminders in January.

• “Property Law Tips for First-Time Buyers” during spring market season.

Seasonal content feels timely and helps you stay visible in trending conversations.

13. Show Awards and Accreditations

If your firm has received recognition—whether industry awards, certifications, or local honours—share the news on Instagram.
Visuals of team celebrations or certificates add credibility and strengthen your reputation as a trusted firm.

14. Interactive Stories and Polls

Instagram Stories offer a simple way to engage your audience. Use polls, question stickers, or short quizzes about legal topics.

For example:

• “True or False: You can write your will without a witness.”

• “Ask our team: What legal topic would you like us to explain next?”

These interactions increase engagement and give insights into what your audience cares about.

15. Partner and Community Collaborations

Partner with local businesses, charities, or events and share joint posts. For example, a property law firm could collaborate with estate agents or mortgage brokers to discuss homebuying tips.

Partnerships expand your reach to new audiences and demonstrate community connection.

Expert Advice for Law Firms Using Instagram

1. Keep a consistent posting schedule to maintain visibility.

2. Use captions that speak in plain, friendly language.

3. Include local hashtags such as #BedfordSolicitors or #MiltonKeynesLawFirm.

4. Respond to comments and messages promptly to build engagement.

5. Monitor analytics to see which post types perform best and refine your strategy.

Why Instagram Matters for Modern Law Firms

Instagram allows solicitors to go beyond traditional advertising and showcase authenticity, expertise, and humanity. It’s an opportunity to educate the public, highlight team culture, and build trust before a potential client even makes contact.

When used strategically, Instagram becomes more than a social platform—it becomes a visibility and reputation tool that supports your firm’s wider SEO and marketing efforts.

At Lillian Purge, we help law firms develop integrated SEO and social media strategies that connect with audiences, generate leads, and strengthen digital authority.

If you’re ready to make Instagram part of your firm’s growth strategy, get in touch today.

See further advice in How solicitors can use Instagram to boost local visibility and How solicitors can use Meta Ads to attract new clients, plus our Solicitors Hub.