Is Squarespace Good for Your Website?

At Lillian Purge, we specialise in Local SEO Services and present an honest review answering is squarespace good so you can decide if it fits your requirements or if another option would be better for your business.

Squarespace has become one of the most popular website-building platforms for small businesses, freelancers, and creative professionals. Known for its modern design, simplicity, and all-in-one structure, it appeals to anyone who wants to launch a professional-looking website without needing technical knowledge. But is Squarespace actually good for long-term business growth, SEO, and scalability?

The answer depends on what you need from your website. This article looks at Squarespace’s strengths, weaknesses, and suitability for different types of businesses.

What is Squarespace?

Squarespace is a website builder that lets users create and manage a website using pre-designed templates and a drag-and-drop editor. It provides everything in one package hosting, design tools, content management, and built-in SEO features.

Unlike open-source platforms such as WordPress, Squarespace doesn’t require coding or separate hosting. It’s an all-in-one system designed for ease of use, making it particularly appealing for small business owners, entrepreneurs, and creatives who want to get online quickly.

Why Squarespace is Good

1. Ease of Use

One of the main reasons people choose Squarespace is its simplicity. You don’t need to install software, find hosting, or manage updates. Everything happens within your account, and the platform’s visual editor makes it easy to customise pages, rearrange layouts, and add new content.

This makes Squarespace ideal for beginners or small teams without dedicated web developers.

2. Professional Templates

Squarespace is widely recognised for its design quality. The templates are elegant, mobile-responsive, and consistent in structure, ensuring your site looks professional on any device. Many templates are specifically designed for industries such as photography, restaurants, and eCommerce, which means you can launch a polished site with minimal effort.

You can change fonts, colours, and layouts using the style editor to match your branding without touching a single line of code.

3. All-in-One Platform

With Squarespace, you don’t need to worry about hosting, security, or plugin management. The platform automatically updates and secures your website, so you can focus on content and growth.

It also includes built-in tools for email marketing, social media integration, and analytics, meaning you don’t need multiple external services.

4. Reliable Performance

Squarespace’s hosting is stable and fast, with built-in SSL security and unlimited bandwidth. This makes it suitable for small to medium-sized websites where uptime and performance reliability matter.

5. Built-in SEO Tools

Squarespace includes essential SEO features like customisable meta titles, descriptions, and URL slugs. It automatically creates sitemaps, provides SSL encryption, and allows image alt text editing all of which are important for SEO.

While not as advanced as dedicated SEO tools available for platforms like WordPress, Squarespace offers enough functionality for most small businesses to rank locally and gain visibility.

6. eCommerce Functionality

Squarespace offers integrated eCommerce options for selling physical or digital products. You can manage inventory, process payments, and track orders directly from your dashboard. The checkout process is clean and mobile-optimised, and it supports multiple payment gateways such as Stripe and PayPal.

This makes it a great choice for small online shops that want to get started quickly without complex integrations.

7. Customer Support

Squarespace offers 24/7 email support and live chat during business hours. Their support team is known for being responsive and knowledgeable, and the platform’s help centre includes detailed guides and tutorials.

Limitations of Squarespace

1. Limited Customisation Flexibility

While Squarespace templates are beautifully designed, they come with restrictions. Customising certain layouts or adding advanced functionality can be difficult without coding knowledge. Unlike WordPress, you can’t freely install third-party plugins, so adding complex features may require a developer or an external workaround.

2. Less Control Over SEO

Squarespace covers the basics of SEO, but advanced users may find it limited. There’s less flexibility for structured data, page speed optimisation, or deep technical SEO adjustments.

For businesses that rely heavily on organic search traffic, WordPress or Shopify may offer more control.

3. Price Compared to Other Builders

Squarespace’s plans start around £12 per month for personal sites and can exceed £35 for business or eCommerce plans. While these prices include hosting and security, they can be higher than other website builders or low-cost hosting options.

That said, the pricing is transparent there are no hidden costs for plugins, themes, or updates.

4. Limited Scalability

Squarespace works best for small and medium-sized websites. If your site grows significantly or needs custom applications, integrations, or large-scale databases, you might find the platform restrictive.

5. Dependency on Squarespace’s Ecosystem

Because Squarespace is a closed platform, you’re tied to its ecosystem. You can’t easily migrate your website to another host without rebuilding it. This can be inconvenient if you decide to move to a more advanced platform later.

Who Squarespace is Best For

• Small businesses that need a clean, professional online presence without ongoing maintenance.

• Freelancers and creatives such as photographers, artists, and designers who prioritise visual appeal.

• Local service providers who want a simple website to showcase their services and capture enquiries.

• Small eCommerce stores looking for a user-friendly selling platform.

If your focus is simplicity, design, and convenience, Squarespace is a very good choice.

Who Should Consider Alternatives

Businesses that need complex features, large-scale eCommerce, or advanced SEO functionality may prefer WordPress, Shopify, or Webflow. These platforms offer more flexibility and scalability but require more management and technical knowledge.

For instance, if you’re planning a content-heavy website, a news portal, or a fast-growing online store, WordPress or Shopify would likely be better long-term investments.

Expert Advice for Getting the Best from Squarespace

• Use Squarespace’s built-in analytics to monitor page views, traffic sources, and conversions.

• Choose templates that match your business type rather than forcing one to fit.

• Customise your URL structure and metadata to strengthen SEO.

• Compress images before uploading to maintain site speed.

• Update content regularly to keep your site fresh and relevant.

Final Verdict: Is Squarespace Good?

Yes, Squarespace is good especially for small businesses and individuals who value design, simplicity, and reliability over advanced technical control. It provides everything you need to build and maintain a professional website without additional tools or software.

While it may not be ideal for every scenario, it’s an excellent choice for most small to medium businesses, local service providers, and creative entrepreneurs who want a site that looks great, functions well, and performs consistently.

We have also written in depth articles on how to publish a website on squarespace and Squarespace SEO checklist for small businesses as well as our Squarespace Hub to give you further guidance.