HOW TO BOOST WEBSITE RANKING IN GOOGLE

At Lillian Purge, we specialise in Ecommerce SEO Services and have developed comprehensive guidance on How to Boost Website Ranking in Google.

Ranking higher on Google is one of the most powerful ways to increase traffic and attract potential customers to your website. Whether you run an eCommerce store, a service-based business, or a professional firm, improving your Google rankings can dramatically impact your visibility and sales. However, achieving this requires more than just adding keywords to a page.

This article explains practical, effective strategies to boost your website’s ranking in Google using proven SEO techniques that focus on quality, relevance, and user experience.

Understand How Google Ranks Websites

Google’s algorithm analyses hundreds of factors when ranking web pages, but the main goal remains the same: to deliver the best possible answers to user searches. The search engine looks for pages that are relevant, trustworthy, and easy to use.

To improve your rankings, your website needs to demonstrate three key qualities:

  1. Relevance: Does your content match what users are searching for?

  2. Authority: Do other reputable websites link to your content?

  3. User experience: Is your site fast, mobile-friendly, and easy to navigate?

Every SEO strategy should be built around these principles.

1. Conduct Comprehensive Keyword Research

Keyword research forms the foundation of any SEO campaign. Start by identifying the phrases your target audience is using to find your products or services. Use tools like Google Keyword Planner or Semrush to discover:

  • High-traffic search terms relevant to your industry.

  • Long-tail keywords (specific phrases) that indicate buying intent.

  • Location-based keywords if you target customers in a particular area.

Once you have your keyword list, integrate these naturally into your website content, headings, and metadata. Avoid keyword stuffing—Google rewards quality writing that feels natural and informative.

2. Optimise On-Page SEO

On-page optimisation involves refining the elements within your website that affect search rankings. Focus on:

  • Meta titles and descriptions: Each page should have a unique, keyword-rich title and meta description that accurately describes the content.

  • Header tags (H1, H2, H3): Use headings to structure content clearly and include keywords where appropriate.

  • Image optimisation: Use descriptive file names and alt text for images to improve accessibility and ranking potential.

  • Internal linking: Link related pages together to help search engines understand your site structure and keep visitors engaged.

A well-optimised page tells Google exactly what the content is about, making it easier to rank.

3. Create High-Quality, Relevant Content

Content is the single most important ranking factor for Google. Regularly publishing valuable, relevant content not only attracts visitors but also signals to Google that your site is active and authoritative.

To create effective SEO content:

  • Write for users first and search engines second.

  • Address common questions or pain points your audience has.

  • Include a mix of long-form guides, blog posts, product descriptions, and FAQs.

  • Refresh older content with updated information or data.

High-quality content naturally earns backlinks, shares, and engagement—all of which boost rankings.

4. Build Quality Backlinks

Backlinks (links from other websites pointing to yours) are a major signal of authority and trust. However, it’s quality that matters, not quantity.

Effective ways to build backlinks include:

  • Writing guest articles for relevant industry websites.

  • Creating shareable resources like guides or infographics.

  • Getting listed in trusted local or professional directories.

  • Reaching out to journalists or bloggers for expert commentary opportunities.

Avoid buying links or using spam tactics, as Google can penalise these practices.

5. Improve Website Speed and Mobile Performance

A slow website frustrates users and hurts rankings. Google considers page speed a key ranking factor, particularly for mobile searches.

You can improve speed by:

  • Compressing large images.

  • Minimising unnecessary scripts and plugins.

  • Using reliable, fast hosting.

  • Enabling browser caching.

Also, ensure your website is fully responsive. With the majority of searches now made on mobile devices, a site that doesn’t display properly on smaller screens will struggle to rank well.

6. Use Schema Markup

Schema markup is a type of code that helps Google understand your website content more clearly. It allows your pages to appear with enhanced search results such as ratings, reviews, or event details.

Implementing schema can improve click-through rates and visibility, especially for eCommerce websites or local service providers.

7. Strengthen Local SEO

If you serve a local area, optimising for local SEO is essential. Claim and optimise your Google Business Profile, ensuring your business name, address, and phone number are consistent across all online listings.

Encourage satisfied clients or customers to leave reviews, as these can influence rankings and increase credibility. Additionally, create location-based landing pages targeting keywords like “solicitor in Bedford” or “plumber near Milton Keynes” to attract local traffic.

8. Monitor and Analyse Performance

SEO is an ongoing process, not a one-time task. Use tools like Google Analytics and Google Search Console to monitor performance, track keyword positions, and identify areas for improvement.

Look at key metrics such as:

  • Organic traffic growth.

  • Bounce rate (how quickly users leave your site).

  • Average session duration.

  • Conversions from organic search.

Regularly reviewing this data allows you to refine your strategy and maintain long-term growth.

9. Focus on User Experience

Google increasingly prioritises websites that provide a positive user experience. To optimise yours:

  • Keep navigation clear and intuitive.

  • Use short paragraphs and headings to make content easy to scan.

  • Ensure calls to action (CTAs) are visible and straightforward.

  • Avoid intrusive pop-ups that disrupt browsing.

A well-designed, user-friendly website not only improves rankings but also encourages visitors to stay longer and take action.

Expert Advice from Lillian Purge

  1. Start with strategy. Build SEO around your goals and target audience, not guesswork.

  2. Consistency is key. SEO success takes time—regular updates make the difference.

  3. Invest in quality content. Google rewards sites that genuinely help users.

  4. Optimise technically. Even great content needs a fast, well-structured website.

  5. Track everything. Use data to measure progress and guide future improvements.

Boosting your Google ranking is a continuous process that combines technical precision with quality content and strong user experience. With a clear SEO strategy, regular monitoring, and consistent optimisation, your website can achieve lasting visibility and growth.

We have also written in depth articles on How Does SEO Work? and How to Increase SEO as well as our SEO Hub to give you further guidance.