HOW TO INCREASE SEO

At Lillian Purge, we specialise in Ecommerce SEO Services and have developed comprehensive guidance on How to Increase SEO.

Search Engine Optimisation (SEO) is one of the most effective ways to grow online visibility and attract customers without relying solely on paid advertising. Improving SEO involves enhancing both the technical and content aspects of your website so that search engines can better understand, rank, and recommend it to users. Whether you run an ecommerce store, professional service, or local business, mastering SEO helps you reach the right audience at the right time.

Focus on Keyword Research

Keyword research is the foundation of any successful SEO strategy. It helps identify the words and phrases your target audience uses when searching for products or services like yours.

Start by brainstorming key topics relevant to your business and use SEO tools to find search terms with high intent and moderate competition. Long-tail keywords—those with three or more words—are particularly valuable because they attract more qualified visitors.

Once you’ve identified your keywords, use them naturally in page titles, headings, product descriptions, and meta data. Avoid overusing them, as keyword stuffing can harm rankings and readability.

Improve On-Page SEO

On-page SEO refers to optimising the elements directly on your website. These include titles, headings, internal links, and content quality.

Each page should target a specific keyword or topic and include it in the title tag, meta description, and first paragraph. Use clear, descriptive URLs and structured headings (H1, H2, H3) to organise content for both users and search engines.

Internal linking also plays a key role. Link relevant pages together to guide users through your site and help search engines understand how your content connects.

Create High-Quality Content

Content is one of the strongest signals Google uses to rank websites. High-quality content provides value, answers user questions, and keeps visitors engaged.

When creating content, focus on educating or solving problems for your audience. This could include blog posts, product guides, tutorials, FAQs, or comparison pages. The longer users stay on your site, the stronger your engagement metrics become, which can positively influence rankings.

Update content regularly to keep it fresh and accurate. Outdated information can harm credibility and reduce visibility.

Optimise for Mobile

More than half of all website traffic now comes from mobile devices, so a mobile-friendly website is essential for SEO success.

Google uses mobile-first indexing, meaning it evaluates your site’s mobile version when determining rankings. Ensure your site design adjusts to different screen sizes, loads quickly, and offers easy navigation.

Compress images, limit heavy scripts, and use responsive design to enhance user experience on mobile devices.

Improve Page Speed

Website speed directly affects both user satisfaction and search engine rankings. A slow-loading site can increase bounce rates and reduce conversions.

Check your website’s performance using tools like Google PageSpeed Insights or GTmetrix. Reduce file sizes, enable browser caching, and use a content delivery network (CDN) to improve load times.

Even small improvements in speed can significantly enhance user experience and boost SEO performance.

Strengthen Technical SEO

Technical SEO ensures that search engines can easily crawl, index, and understand your website. It includes factors such as site structure, XML sitemaps, canonical tags, and secure connections (HTTPS).

Make sure your website has a logical structure where every page is reachable within a few clicks. Fix broken links, remove duplicate content, and use canonical tags to prevent indexing issues.

Submitting an XML sitemap through Google Search Console helps search engines discover and prioritise your pages.

Build High-Quality Backlinks

Backlinks—links from other websites to yours—remain a powerful ranking factor. They signal to search engines that your site is trustworthy and authoritative.

Focus on earning backlinks from reputable, relevant sites rather than pursuing quantity. High-quality backlinks from industry publications, partners, or local directories carry far more value than dozens of low-quality links.

You can build backlinks through guest posting, digital PR, partnerships, and by creating shareable content that naturally attracts links.

Optimise Images and Media

Images enhance user experience but can slow your website if not optimised. Use descriptive filenames and alt text containing relevant keywords to help search engines understand image content.

Compress images to reduce file sizes without losing quality. For ecommerce sites, include structured data on product images so they can appear in Google Shopping or visual search results.

Optimising videos and media files also contributes to better SEO performance, especially when using schema markup and proper meta descriptions.

Leverage Local SEO

If your business serves a specific area, local SEO is essential. Optimise your Google Business Profile with accurate details, including your address, phone number, website, and business hours.

Encourage customers to leave reviews and respond to them professionally. Positive reviews improve your reputation and help your listing appear in local search results.

Use location-based keywords in your website content, such as “plumber in Manchester” or “solicitor in Bedford,” to attract nearby customers.

Use Analytics to Track Progress

SEO success takes time and requires consistent monitoring. Tools like Google Analytics and Search Console help you track key metrics such as traffic, bounce rate, and keyword performance.

Regularly review your analytics to see which pages perform best and which need improvement. Use the data to refine your content, target new keywords, and enhance user experience.

Tracking conversions—such as sales, contact form submissions, or downloads—also shows how effectively your SEO efforts generate real business results.

Keep Up with Algorithm Updates

Search engines regularly update their algorithms to improve the quality of results. Staying informed helps you adapt your strategy and maintain strong rankings.

Follow industry updates, review Google’s SEO guidelines, and focus on long-term best practices rather than quick fixes. Building a strong, content-driven SEO foundation ensures your website remains resilient to changes.

Final Thoughts

Increasing SEO takes time, strategy, and consistency. By focusing on keyword research, high-quality content, technical improvements, and user experience, you can gradually improve rankings and attract more organic traffic.

SEO is not a one-time task but an ongoing process of refinement and improvement. Businesses that invest in SEO gain long-term visibility, stronger brand authority, and sustainable growth in an ever-competitive digital landscape.

We have also written in depth articles on How to Boost Website Ranking in Google and What is SEO? as well as our SEO Hub to give you further guidance.