IS WIX FREE?

HOW MUCH DOES IT COST?

At Lillian Purge, we specialise in Local SEO Services and answer Is Wix Free? so you can compare plans and discover all the costs before launching your own site.

Wix is one of the most popular website builders in the world, known for its user-friendly design tools and flexibility. Many people are attracted to Wix because it offers a free plan, allowing anyone to create a website without paying upfront. However, while Wix does have a free option, it comes with limitations that can affect your site’s professionalism, functionality, and SEO performance. Understanding what’s included in the free version—and what’s not—helps you decide whether upgrading to a paid plan is worth it for your business.

What You Get with the Free Wix Plan

Wix’s free plan allows you to build a website quickly using its drag-and-drop editor. You can choose from hundreds of templates, add text, images, and videos, and publish your site online within minutes. The platform also includes basic hosting, so you don’t need to pay for a separate web host.

The main features of the free plan include:

  • Access to Wix’s website builder and design templates.

  • Free hosting on Wix’s servers.

  • Up to 500MB of storage and 500MB of bandwidth.

  • Access to Wix’s App Market with limited integration options.

For personal projects, portfolios, or testing website ideas, the free plan can be a good starting point. It’s especially useful for beginners who want to experiment before committing to a paid plan.

Limitations of the Free Plan

While the free plan allows you to create and publish a website, it comes with several restrictions that make it unsuitable for professional or business use.

Wix Branding and Subdomain

Your website will display Wix ads at the top and bottom of every page, which can make your site look less professional. Additionally, your domain name will include “wixsite.com,” such as “yourname.wixsite.com/yourwebsite.” This is fine for personal use but not ideal for businesses that want to establish credibility.

Limited Storage and Bandwidth

The free plan’s 500MB storage and bandwidth are quite restrictive. If you upload high-resolution images, videos, or expect moderate traffic, you’ll quickly reach these limits, which can slow down your site or make it inaccessible.

No Custom Domain

To use your own domain name (such as yourbusiness.co.uk), you must upgrade to a premium plan. A custom domain is essential for branding, trust, and SEO visibility, as Google favours websites with their own domains.

No E-commerce Features

If you plan to sell products or services online, you’ll need a business or ecommerce plan. The free version doesn’t allow online payments, inventory management, or store customisation.

Limited SEO Control

Wix’s free plan offers basic SEO tools, but features like keyword tracking, structured data, and advanced analytics are only available on higher-tier plans. This limits your ability to optimise for local or organic search visibility.

No Professional Email

The free plan doesn’t include a business email address. Instead, you’ll need to use a personal email, which can appear unprofessional in customer communications.

Paid Wix Plans Explained

Wix offers several paid plans designed for different needs, ranging from personal use to ecommerce.

Website Plans

These are suitable for personal sites, blogs, or small portfolios. They typically include:

  • Custom domain connection.

  • Increased storage and bandwidth.

  • Removal of Wix branding.

  • Basic marketing and SEO tools.

Business and E-commerce Plans

Designed for online stores and service-based businesses, these plans allow you to:

  • Accept online payments securely.

  • Integrate shipping and tax tools.

  • Use advanced analytics and reporting.

  • Access Wix’s customer relationship management (CRM) system.

Prices vary depending on your location, but plans generally start from around £7 to £25 per month for standard websites and £20 to £40 per month for ecommerce.

Is the Free Plan Worth It?

The free plan is great for experimenting with design, learning how Wix works, or creating a small personal project. However, for professional use—especially for businesses—the limitations outweigh the benefits. The presence of ads, lack of a custom domain, and limited SEO tools can harm credibility and restrict growth.

For most businesses, upgrading to a paid plan is a worthwhile investment. It gives you greater control over your branding, improves search visibility, and enhances user trust.

How to Choose the Right Wix Plan

When choosing between free and paid plans, consider your goals and the type of website you’re building.

  • If you need a portfolio or personal website: a basic website plan may be enough.

  • If you’re running a business or selling online: an ecommerce plan is essential.

  • If local visibility and professionalism are priorities: choose a plan that supports a custom domain and SEO optimisation.

Review Wix’s plan features carefully before deciding. It’s better to start with a lower-tier paid plan and upgrade later as your site grows.

Comparing Wix with Other Website Builders

Wix’s free plan is more generous than some competitors, offering more templates and design flexibility. However, other platforms like WordPress.com and Weebly also offer free options with fewer limitations on customisation.

If SEO performance and long-term scalability are priorities, WordPress tends to offer more control and flexibility. Wix, on the other hand, is ideal for users who prefer a simple, visually driven setup without technical maintenance.

Final Thoughts

Wix’s free plan is a great way to get started online, but it’s not a long-term solution for serious businesses. The limitations in storage, branding, and SEO make upgrading to a paid plan essential for building credibility and driving consistent traffic.

For small businesses or freelancers looking for an easy, all-in-one website solution, Wix’s paid options offer a good balance between usability and functionality. Investing in a premium plan ensures your website looks professional, performs better in search results, and provides the tools you need to grow effectively online.

We have also written in depth articles on How to Unpublish Wix Site and What is Wix? as well as our Wix Hub to give you further guidance.