WHAT IS WIX?

At Lillian Purge, we specialise in Local SEO Services and have crafted What is Wix? so you know exactly what the platform offers, from drag-and-drop building to key business features.

Wix is one of the most popular website-building platforms in the world, known for its simplicity, flexibility, and accessibility. It allows users to create professional-looking websites without needing advanced coding skills, making it ideal for small businesses, freelancers, and startups. This article explains what Wix is, how it works, and why it has become a favourite among business owners looking to establish an online presence quickly and effectively.

What Wix is and how it works

Wix is a cloud-based website builder that enables users to design, customise, and launch websites using drag-and-drop tools. It was founded in 2006 and has since grown into a platform hosting millions of websites globally. The platform caters to users of all experience levels, offering everything from simple one-page websites to fully functional ecommerce stores.

Instead of manually coding, users can select a pre-built template or start from scratch, adding elements like text, images, videos, and forms with ease. Wix also provides integrated hosting, meaning your website is stored on its servers and managed automatically. This makes it a convenient, all-in-one solution for creating and maintaining websites.

Key features of Wix

Wix includes a range of tools and features designed to simplify website creation and management. Some of the main features include:

Drag-and-drop editor
The intuitive editor lets you design websites visually, positioning elements exactly where you want them without coding.

Templates
Wix offers hundreds of professionally designed templates across industries such as business, photography, retail, and hospitality. Each template is mobile-responsive and can be fully customised.

Wix ADI (Artificial Design Intelligence)
For beginners, Wix ADI automatically builds a personalised website based on your answers to a few simple questions. It’s a fast way to create a functional site with minimal effort.

App Market
Wix’s App Market includes hundreds of plugins and integrations that add functionality such as booking systems, live chat, social feeds, and ecommerce tools.

SEO tools
The platform provides built-in SEO features, including editable meta tags, alt text for images, and the Wix SEO Wizard, which helps users optimise their sites for better search visibility.

Ecommerce support
For online sellers, Wix offers ecommerce functionality with secure payment options, inventory management, and shipping tools.

Hosting and security
Wix websites are automatically hosted on secure servers with free SSL certificates, regular updates, and data backups.

The benefits of using Wix

One of the biggest advantages of Wix is its accessibility. Anyone can build a professional website without technical expertise or additional software.

For small businesses, Wix provides a cost-effective solution. You can start with a free plan and upgrade as your needs grow. Paid plans include a custom domain, more storage, and advanced features such as ecommerce and analytics.

Another major benefit is design freedom. Unlike many website builders with rigid layouts, Wix allows users to move elements freely and create unique, customised designs. The platform also automatically optimises sites for mobile devices, ensuring a consistent user experience across all screens.

Who should use Wix

Wix is suitable for a wide range of users, including:

  • Small business owners who need a simple, affordable website.

  • Freelancers, consultants, and creatives showcasing portfolios or services.

  • Startups looking for a quick, low-maintenance web solution.

  • Ecommerce sellers launching online stores with manageable product ranges.

For those who need an easy-to-manage site without hiring a developer, Wix provides the right balance of functionality and convenience.

Limitations of Wix

While Wix is a powerful and user-friendly platform, it does have limitations. Because it’s a closed system, users have less flexibility in terms of backend customisation compared to open-source platforms like WordPress.

Migrating a Wix site to another platform can be challenging, as the design and structure are not easily transferable. Additionally, while Wix’s SEO tools are sufficient for most small businesses, advanced SEO users may find its limitations restrictive in comparison to more technical platforms.

However, for most small to medium-sized businesses, these limitations are outweighed by the platform’s ease of use and integrated functionality.

SEO capabilities of Wix

Wix has improved significantly in terms of SEO performance over the past few years. It now includes options for customising page titles, meta descriptions, canonical tags, and structured data.

The Wix SEO Wiz provides step-by-step guidance, helping users understand how to optimise their content and website structure. The platform also integrates with Google Search Console and Google Analytics, enabling accurate tracking and reporting.

While Wix may not offer the same level of technical SEO control as WordPress, it is more than capable of supporting effective SEO strategies for local and small businesses.

How Wix compares to other website builders

Compared to competitors like Squarespace or Weebly, Wix offers more design freedom and flexibility. Its drag-and-drop editor allows users to customise layouts with greater precision.

However, Squarespace is often preferred for visually consistent designs, while WordPress is favoured by those who want full control and scalability. Wix sits comfortably in the middle—offering simplicity without compromising too much on power.

Why Wix is ideal for local businesses

For local businesses, Wix provides everything needed to create a professional online presence. It includes Google Maps integration, online booking tools, and local SEO features that help attract nearby customers.

Combined with strong visuals, mobile responsiveness, and easy content updates, Wix enables local businesses to compete effectively online without large technical investments.

How Lillian Purge helps businesses optimise their Wix websites

At Lillian Purge, we help businesses make the most of their Wix websites through expert SEO and local optimisation. We ensure your Wix site is fast, search-friendly, and structured to attract local customers.

Our team focuses on optimising key elements like metadata, headings, and local citations to improve your search performance and increase leads. Whether you’re setting up a new Wix site or improving an existing one, we’ll help you turn your website into a powerful marketing tool that drives real business results.

We have also written in depth articles on Is Wix Free? and why is wix so slow as well as our Wix Hub to give you further guidance.