What Pages Does Every
Solicitor Website Need?
What pages every solicitor website needs: practice area and service pages, solicitor profiles, contact, reviews and the SRA price and complaints pages.
Every solicitor website needs a core set of pages: a homepage, a dedicated page for each practice area, specific service pages beneath them, an about page and a profile page for each solicitor. It also needs a clear contact page, location pages if you have more than one office and a reviews section. On top of those, UK firms must meet SRA requirements by publishing price information for certain services, a complaints procedure and their regulatory details, including their SRA number and digital badge. A blog or guides section then builds authority. Together these pages serve clients, satisfy Google and keep you compliant.
Three jobs, one set of pages
A solicitor website has three jobs: win clients, rank on Google and meet the SRA rules. Each needs certain pages to be present. Miss them and you either lose enquiries, lose rankings or risk a compliance problem. Here is the full set every firm should have, grouped by purpose.
The core client facing pages
Start with the pages clients expect. A homepage that makes clear who you are, where you work and how to reach you. A dedicated page for every practice area you handle, each substantial rather than a passing mention. Specific service pages beneath those for individual services within an area.
These are the pages that rank for your services and that clients spend most time on, so they deserve the most care. We explain why in Why Clear Service Pages Are Essential for Solicitor SEO.
The about and contact pages
An about page tells clients who your firm is and builds confidence. A contact page should make getting in touch effortless, with your address, phone number, an enquiry form, a map and a click to call link for mobile users. Keep your name, address and phone number identical to your Google Business Profile and directory listings.
Solicitor profile pages
Each solicitor should have their own profile, showing their name, photo, qualifications, areas of focus and years of experience. In a field Google treats as high trust, these pages are some of the most valuable you have. They prove real expertise sits behind your content.
Link each profile to the practice areas that solicitor works in, so the trust flows through to your service pages. We cover this in How EEAT Affects SEO for Solicitor Websites.
Location pages
If your firm has more than one office, each deserves its own location page with genuine local detail, not a duplicate with the town name changed. These help you appear in local searches for each area you serve.
A reviews or testimonials section
Client reviews reassure prospective clients and support your local ranking. You can display them on your site, though they must stay within the SRA rules, which means genuine, accurate and never cherry picked or incentivised. We look at their impact in How Online Reviews Impact Local SEO for Solicitors.
The pages the SRA requires
This is where solicitor websites differ from most. UK firms must publish certain information by law. If you offer any of the specified services, such as conveyancing, probate, motoring offences, immigration, employment tribunal claims, debt recovery or licensing applications, you must publish clear price and service information for them.
You must also publish a complaints procedure that explains how to complain and how to escalate to the Legal Ombudsman and the SRA. More widely, the SRA expects clear information about how a matter will be priced, so transparency here is both a rule and good practice.
Regulatory information
Every regulated firm must show its SRA number and the SRA digital badge prominently on the site, along with the words authorised and regulated by the Solicitors Regulation Authority. These confirm you are a genuine, regulated firm, which reassures clients and supports the trust signals Google looks for.
Getting these wrong is a common compliance failure, so treat them as essential, not optional. We cover the wider point in How Compliance and Regulatory Content Affects Solicitor SEO.
Content pages that build authority
Beyond the essentials, a blog or guides section is what builds topical authority. Articles and FAQs that answer the questions clients search for attract visitors early in their research and feed your service pages. This kind of guide is a good example.
One caution for solicitors: any content, including anything drafted with AI tools, must be reviewed by a qualified person before it goes live, since accuracy is both an SEO and a compliance matter.
The legal and privacy pages
Finally, the standard legal pages: a privacy policy, terms of business and a cookie notice. These are expected on any professional site and help with both compliance and trust.
In short, a solicitor website needs the client facing pages that win work, the profile and review pages that build trust, the content that earns rankings and the SRA required pages that keep you compliant. Build the structure that holds them together in How to Structure a Solicitor Website for SEO. Our SEO for Solicitors service makes sure every one of these pages is present, optimised and within the rules.
Every page
you need, covered.
From practice area and service pages to profiles, reviews and the SRA required pages, we build and optimise the full set your firm needs, all within the rules the SRA sets.
Here is what is included in our local SEO plan for a solicitor:
One clear retainer. No setup fee. No twelve month tie in trap.
This guide is part of our complete SEO Guides for Solicitors series. The hub gathers every question a law firm asks about SEO in one place, from cost and timescales through to local search, EEAT and working with an agency, each one written for UK solicitors.