What Is the Performance Report in Google Search Console?
If you only learn one Search Console report, make it this one. Here is what the Performance report shows, its four core metrics, and how to filter your data by country, device and date range to find the insights that matter.
The Performance report shows how your site performs in Google Search via four metrics: clicks, impressions, click-through rate, and average position. You can filter by country or device to narrow every metric to a segment. You can compare two date ranges side by side to see growth or decline. Every figure is your own verified data, never competitors'.
What it shows, and the four core metrics
The Performance report shows how your site performs in Google Search, using four core metrics: clicks, impressions, average click-through rate, and average position. It is the heart of Search Console; because it reveals what people search and how you appear, it is the report you will use most, and the basis for finding your top performing pages. The four metrics are clicks, the visits from search; impressions, how often you appeared; click-through rate, the share of impressions that clicked; and average position, your typical ranking. Together they tell the story; because each adds context, reading them as a set is far more useful than any one alone.
Four metrics
Clicks to position.
Filter deeply
Country and device.
Compare periods
See the trend.
Filtering by country and device, comparing dates, and your own data
You filter by adding a country or device filter above the report, which narrows every metric to that segment, such as UK visitors or mobile users. Filtering isolates patterns; because performance often varies by place and device, these filters reveal differences the overall figures hide. You compare date ranges using the date filter's compare option, which sets two periods side by side so you can see growth or decline. Comparison shows direction; because trends matter more than snapshots, comparing periods is how you tell whether things are improving, which helps you spot pages losing rankings. Every figure is your own verified site's data; the report never shows competitors' performance. It is strictly first-party; because it reflects only your site, it is for understanding and improving your own results rather than benchmarking against rivals directly.
Your numbers,
turned into action.
We read your Performance report every month, filter it for the segments that matter, and turn clicks, impressions and position into a clear plan for growth.
Everything included in your plan:
One clear retainer. No setup fee.
