Google Business Profile · Getting Started

How to Add My Business to Google

Getting your business onto Google is free and is the first step to showing up in local search. Here is how to add your business and set up a Google Business Profile from scratch, what to prepare first, and what to do once it is live.

Updated: July 2026
Written by: Andrew Odgers, Managing Director
Reading time: 9 minutes
The short answer

Add your business to Google by creating a free Google Business Profile, entering your name, category, location and contact details, then verifying ownership. Before you start, have your exact name, address or service area, phone, website, hours and category ready. Adding your business and setting up a profile are the same single task. You will usually need to verify ownership before it is fully live. Once live, complete every section and keep optimising.

Free and foundational

How to add your business, and what to prepare

You add your business to Google by creating a free Google Business Profile, entering your business name, category, location or service area, and contact details, then verifying that you own the business. It is straightforward and free; because the profile is what appears on Google Search and Maps, setting it up accurately is the foundation of local visibility. Before you start you need your exact business name, address or service area, phone number, website, opening hours and the most accurate category for what you do. Having these ready makes setup quick; because consistency matters for local SEO, using the same details everywhere from the outset avoids problems later, and it sets you up to claim and verify the listing cleanly.

Step 1

Create

Name, category, location.

Step 2

Verify

Prove you own it.

Step 3

Complete

Fill every section.

One task, then verify and optimise

Setup and adding are the same, verifying, and going live

Adding your business to Google and setting up a Google Business Profile are the same task, since the profile is how your business appears on Google. There is one process, not two; because it is a single listing, you only need to create and verify it once rather than adding your business separately in different places. Google usually requires you to verify that you own or manage the business before the profile is fully live, often by post, phone, email or video. Verification protects your listing; because an unverified profile has limited visibility and control, completing verification is an essential next step after setup. Once your profile is live you should complete every section, add photos, choose accurate categories and attributes, and keep information up to date, then optimise it for local search. A live profile is only the start; because a complete, well-kept profile performs better, ongoing optimisation matters more than simply existing on Google.

SEO done properly, from £350 a month

On Google,
set up right.

We set up and optimise your Google Business Profile properly from day one, accurate details, the right categories, and everything completed, so you start local SEO on a solid footing.

Everything included in your plan:

Google Maps optimisation Full website management Local SEO campaign AI optimisation (GEO) Facebook, Instagram and LinkedIn Quarterly audits Monthly reporting
£350 per month

One clear retainer. No setup fee.

Frequently asked

Adding your business to Google

How do I add my business to Google?
You add your business to Google by creating a free Google Business Profile, entering your business name, category, location or service area, and contact details, then verifying that you own the business. It is straightforward and free. Because the profile is what appears on Google Search and Maps, setting it up accurately is the foundation of local visibility.
What do I need before I set up a Google Business Profile?
Before you start you need your exact business name, address or service area, phone number, website, opening hours and the most accurate category for what you do. Having these ready makes setup quick. Because consistency matters for local SEO, using the same details everywhere from the outset avoids problems later.
Is setting up a Google Business Profile the same as adding my business to Google?
Yes, adding your business to Google and setting up a Google Business Profile are the same task, since the profile is how your business appears on Google. There is one process, not two. Because it is a single listing, you only need to create and verify it once rather than adding your business separately in different places.
Do I need to verify my business after adding it?
Yes, Google usually requires you to verify that you own or manage the business before the profile is fully live, often by post, phone, email or video. Verification protects your listing. Because an unverified profile has limited visibility and control, completing verification is an essential next step after setup.
What should I do once my profile is live?
Once your profile is live you should complete every section, add photos, choose accurate categories and attributes, and keep information up to date, then optimise it for local search. A live profile is only the start. Because a complete, well-kept profile performs better, ongoing optimisation matters more than simply existing on Google.