Google Business Profile · Getting Started

How to Claim Your Google Business Profile

Google may already list your business, even if you never set it up. Here is how to claim your Google Business Profile, what claiming actually means, what to do if someone else has it, and how claiming differs from verifying.

Updated: July 2026
Written by: Andrew Odgers, Managing Director
Reading time: 8 minutes
The short answer

Claim your profile by searching for your business, selecting claim or manage, and signing in with a Google account to request ownership. Claiming means asserting that you own or manage the listing so you control its details. If someone else has claimed it, you can request access and, failing a response, reclaim it. Claiming is not the same as verifying; verification confirms the claim. And claiming is completely free.

Take control

How to claim, and what claiming means

You claim your profile by searching for your business on Google, selecting the option to claim or manage it, and signing in with a Google account to request ownership. It is a quick process; because claiming links the listing to your account, it is the step that gives you control over your business information on Google. Claiming means asserting that you own or manage a business listing so that you, rather than anyone else, control its details. It establishes ownership; because Google can auto-generate listings from other sources, claiming ensures the right person is in charge of how the business appears, and it pairs naturally with verifying the profile.

CL 01

Find it

Search your business.

CL 02

Request ownership

Sign in and claim.

CL 03

Free always

Google never charges.

Disputes, verifying and cost

If someone else claimed it, claim vs verify, and cost

If someone else has claimed your listing, Google lets you request access from the current manager, and if there is no response you can go through a process to reclaim it. There is a route to resolve it; because disputes happen, Google provides a formal way to transfer ownership to the rightful owner. Claiming requests ownership of a listing, while verifying proves to Google that you are genuinely connected to the business, usually as a following step. They are two stages; because verification confirms the claim, you typically claim first and then verify to gain full control. Claiming a Google Business Profile is completely free, and Google never charges for ownership of a listing. Be wary of anyone who asks for a fee to claim it; because it costs nothing, claiming is something every local business should do to protect and control its presence, then move on to optimisation.

SEO done properly, from £350 a month

Your listing,
in your hands.

We claim and verify your Google Business Profile, sort out any ownership tangles, and take over the management, so the listing is firmly yours and working for you.

Everything included in your plan:

Google Maps optimisation Full website management Local SEO campaign AI optimisation (GEO) Facebook, Instagram and LinkedIn Quarterly audits Monthly reporting
£350 per month

One clear retainer. No setup fee.

Frequently asked

Claiming your profile

How do you claim your Google Business Profile?
You claim your profile by searching for your business on Google, selecting the option to claim or manage it, and signing in with a Google account to request ownership. It is a quick process. Because claiming links the listing to your account, it is the step that gives you control over your business information on Google.
What does claiming a Google Business Profile mean?
Claiming means asserting that you own or manage a business listing so that you, rather than anyone else, control its details. It establishes ownership. Because Google can auto-generate listings, claiming ensures the right person is in charge of how the business appears.
What if someone else has already claimed my listing?
If someone else has claimed your listing, Google lets you request access from the current manager, and if there is no response you can go through a process to reclaim it. There is a route to resolve it. Because disputes happen, Google provides a formal way to transfer ownership to the rightful owner.
Is claiming the same as verifying?
No, claiming requests ownership of a listing, while verifying proves to Google that you are genuinely connected to the business, usually as a following step. They are two stages. Because verification confirms the claim, you typically claim first and then verify to gain full control.
Is it free to claim a Google Business Profile?
Yes, claiming a Google Business Profile is completely free, and Google never charges for ownership of a listing. Be wary of anyone who asks for a fee to claim it. Because it costs nothing, claiming is something every local business should do to protect and control its presence.